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NEWS
IAAPA identifies 2016 market trends for attractions industry
POSTED 13 May 2016 . BY Tom Anstey
Virtual reality had a large presence at IAAPA 2015 in Orlando, and through the year more-and-more theme parks have been introducing the technology to their parks
IAAPA has identified several trends for the year ahead, pinpointing VR rollercoasters, 3D/4D immersion, guest interactivity and edutainment as key themes for developments in 2016.

Virtual reality had a large presence at IAAPA 2015 in Orlando, and through the year more-and-more theme parks have been introducing the technology to their parks, notably Alton Towers with Galactica and Six Flags with its upcoming Superman coasters.

Several parks are adding 3D or 4D attractions that immerse guests in a fictional world. Among the big players, Merlin Entertainments is rolling out a 4-D cinema to all of its Legoland and Legoland Discovery Centre attractions, while new Justice League 4D attractions are coming to Six Flags and California’s Great America in Santa Clara is releasing the first ever Mass Effect 4D experience.

Interactivity continues to make its impact on the industry as parks open rides and attractions in which the guest's actions directly impact the experience. One of the most intriguing attractions to follow this line of thinking is the mysterious Derren Brown’s Ghost Train, which is set to open at Thorpe Park in the UK in the next month. The ride is unlike any other and offers multiple endings for each rider based on a chaos theory of actions having consequences.

Edutainment is also at the forefront of attractions development for 2016, increasing in popularity and a trend worth noting as, zoos, aquariums, science centres, and museums aim to make learning fun. KidZania is one of the most successful examples of this as the franchise continues to grow at an exponential rate, most recently launching its latest FEC in Singapore.

RELATED STORIES
  TrendsWatch annual report says radical reshaping of the workplace will affect museums sector


The 2016 edition of the TrendsWatch report – which highlights trends to watch out for in museums in the coming year – has predicted culture of work, the spectrum of ability, and the struggle over representation to be prominent trends in the sector.
  Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
  Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
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'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
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News   Products   Magazine   Subscribe
NEWS
IAAPA identifies 2016 market trends for attractions industry
POSTED 13 May 2016 . BY Tom Anstey
Virtual reality had a large presence at IAAPA 2015 in Orlando, and through the year more-and-more theme parks have been introducing the technology to their parks
IAAPA has identified several trends for the year ahead, pinpointing VR rollercoasters, 3D/4D immersion, guest interactivity and edutainment as key themes for developments in 2016.

Virtual reality had a large presence at IAAPA 2015 in Orlando, and through the year more-and-more theme parks have been introducing the technology to their parks, notably Alton Towers with Galactica and Six Flags with its upcoming Superman coasters.

Several parks are adding 3D or 4D attractions that immerse guests in a fictional world. Among the big players, Merlin Entertainments is rolling out a 4-D cinema to all of its Legoland and Legoland Discovery Centre attractions, while new Justice League 4D attractions are coming to Six Flags and California’s Great America in Santa Clara is releasing the first ever Mass Effect 4D experience.

Interactivity continues to make its impact on the industry as parks open rides and attractions in which the guest's actions directly impact the experience. One of the most intriguing attractions to follow this line of thinking is the mysterious Derren Brown’s Ghost Train, which is set to open at Thorpe Park in the UK in the next month. The ride is unlike any other and offers multiple endings for each rider based on a chaos theory of actions having consequences.

Edutainment is also at the forefront of attractions development for 2016, increasing in popularity and a trend worth noting as, zoos, aquariums, science centres, and museums aim to make learning fun. KidZania is one of the most successful examples of this as the franchise continues to grow at an exponential rate, most recently launching its latest FEC in Singapore.

RELATED STORIES
TrendsWatch annual report says radical reshaping of the workplace will affect museums sector


The 2016 edition of the TrendsWatch report – which highlights trends to watch out for in museums in the coming year – has predicted culture of work, the spectrum of ability, and the struggle over representation to be prominent trends in the sector.
Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
MORE NEWS
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Capsix

Founded in 2016 by Carole Eyssautier, PhD in AI, François Eyssautier, robotics engineer, and Stéphan [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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