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NEWS
New renderings reveal Jean Nouvel's plant-covered São Paulo hotel tower
POSTED 14 Jun 2017 . BY Kim Megson
Developer Allard Group is transforming a complex of early 20th century landmark buildings iSao Paulo into a leisure development Credit: Atelier Jean Nouvel
The architecture practice of Jean Nouvel have revealed new renderings of the plant-covered hotel they have designed for Rosewood in São Paulo.

Developer Allard Group is transforming a complex of early 20th century landmark buildings in the Brazilian city into a development featuring a hotel and spa, private residences, art galleries, high-end retail and entertainment venues.

Nouvel has been commissioned to create the centrepiece hotel, located in and around the former Cidade Matarazzo maternity hospital. A new 90m tower with a latticed steel facade will rise next to the historic building, and will be covered with landscaped terraces that act as an extension of an adjacent park.

Nouvel has previously said: “Like a tree, a tower should have roots. It’s part of a geography, a terrain, a topography, the soil, a specific geology. As an expression of the built environment, it’s the easiest to read at a distance.

“This tower will show how medium- to high-rise apartment buildings can be instrumental in recapturing an art of living that’s capable of progressively defining Sao Paulo.”

His latest thoughts on the project and his design can be heard in the video below:



French designer Philippe Starck is designing the hotel’s interiors and local architecture studio Triptyque and renowned Brazilian artists Beatriz Milhazes and Saint-Clare Cemin have also collaborated on the project.

The hotel will have 151 guestrooms and 114 residential suites. There will also be two restaurants, a landscaped garden, a large ballroom, a wedding chapel and a spa with six treatment rooms, a fitness area and two swimming pools.

Rosewood São Paulo will be the first Rosewood to open in South America. It is scheduled to launch in 2019.
Nouvel is creating the centrepiece hotel, which will be managed by Rosewood Credit: Atelier Jean Nouvel
A new 90m tower with a latticed steel facade covered in plants will rise next to the site's historic maternity hospital Credit: Atelier Jean Nouvel
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  Jean Nouvel documentary tours Pritzker winner's past and future buildings


A documentary has been released tracking Pritzker Prize-winning architect Jean Nouvel around the world as he explains and reflects on key buildings in his career – both built and under construction.
  'It seeks to seduce': Jean Nouvel designs mixed-use Melbourne tower with four distinct façades


Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides.
  Philippe Starck and Jean Nouvel to transform landmark Brazilian hospital into luxury hotel and spa


A complex of early 20th century landmark buildings in South America are being transformed into a stylish development featuring a hotel and spa, private residences, high-end retail and entertainment venues.
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Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
New renderings reveal Jean Nouvel's plant-covered São Paulo hotel tower
POSTED 14 Jun 2017 . BY Kim Megson
Developer Allard Group is transforming a complex of early 20th century landmark buildings iSao Paulo into a leisure development Credit: Atelier Jean Nouvel
The architecture practice of Jean Nouvel have revealed new renderings of the plant-covered hotel they have designed for Rosewood in São Paulo.

Developer Allard Group is transforming a complex of early 20th century landmark buildings in the Brazilian city into a development featuring a hotel and spa, private residences, art galleries, high-end retail and entertainment venues.

Nouvel has been commissioned to create the centrepiece hotel, located in and around the former Cidade Matarazzo maternity hospital. A new 90m tower with a latticed steel facade will rise next to the historic building, and will be covered with landscaped terraces that act as an extension of an adjacent park.

Nouvel has previously said: “Like a tree, a tower should have roots. It’s part of a geography, a terrain, a topography, the soil, a specific geology. As an expression of the built environment, it’s the easiest to read at a distance.

“This tower will show how medium- to high-rise apartment buildings can be instrumental in recapturing an art of living that’s capable of progressively defining Sao Paulo.”

His latest thoughts on the project and his design can be heard in the video below:



French designer Philippe Starck is designing the hotel’s interiors and local architecture studio Triptyque and renowned Brazilian artists Beatriz Milhazes and Saint-Clare Cemin have also collaborated on the project.

The hotel will have 151 guestrooms and 114 residential suites. There will also be two restaurants, a landscaped garden, a large ballroom, a wedding chapel and a spa with six treatment rooms, a fitness area and two swimming pools.

Rosewood São Paulo will be the first Rosewood to open in South America. It is scheduled to launch in 2019.
Nouvel is creating the centrepiece hotel, which will be managed by Rosewood Credit: Atelier Jean Nouvel
A new 90m tower with a latticed steel facade covered in plants will rise next to the site's historic maternity hospital Credit: Atelier Jean Nouvel
RELATED STORIES
Jean Nouvel documentary tours Pritzker winner's past and future buildings


A documentary has been released tracking Pritzker Prize-winning architect Jean Nouvel around the world as he explains and reflects on key buildings in his career – both built and under construction.
'It seeks to seduce': Jean Nouvel designs mixed-use Melbourne tower with four distinct façades


Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides.
Philippe Starck and Jean Nouvel to transform landmark Brazilian hospital into luxury hotel and spa


A complex of early 20th century landmark buildings in South America are being transformed into a stylish development featuring a hotel and spa, private residences, high-end retail and entertainment venues.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
BC Softwear Ltd

Founded in 2002 by Barbara Cooke, we provide expertise in crafting premium spa linen, towels, bath [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS