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New renderings reveal Jean Nouvel's plant-covered São Paulo hotel tower
POSTED 14 Jun 2017 . BY Kim Megson
Developer Allard Group is transforming a complex of early 20th century landmark buildings iSao Paulo into a leisure development Credit: Atelier Jean Nouvel
The architecture practice of Jean Nouvel have revealed new renderings of the plant-covered hotel they have designed for Rosewood in São Paulo.

Developer Allard Group is transforming a complex of early 20th century landmark buildings in the Brazilian city into a development featuring a hotel and spa, private residences, art galleries, high-end retail and entertainment venues.

Nouvel has been commissioned to create the centrepiece hotel, located in and around the former Cidade Matarazzo maternity hospital. A new 90m tower with a latticed steel facade will rise next to the historic building, and will be covered with landscaped terraces that act as an extension of an adjacent park.

Nouvel has previously said: “Like a tree, a tower should have roots. It’s part of a geography, a terrain, a topography, the soil, a specific geology. As an expression of the built environment, it’s the easiest to read at a distance.

“This tower will show how medium- to high-rise apartment buildings can be instrumental in recapturing an art of living that’s capable of progressively defining Sao Paulo.”

His latest thoughts on the project and his design can be heard in the video below:



French designer Philippe Starck is designing the hotel’s interiors and local architecture studio Triptyque and renowned Brazilian artists Beatriz Milhazes and Saint-Clare Cemin have also collaborated on the project.

The hotel will have 151 guestrooms and 114 residential suites. There will also be two restaurants, a landscaped garden, a large ballroom, a wedding chapel and a spa with six treatment rooms, a fitness area and two swimming pools.

Rosewood São Paulo will be the first Rosewood to open in South America. It is scheduled to launch in 2019.
Nouvel is creating the centrepiece hotel, which will be managed by Rosewood Credit: Atelier Jean Nouvel
A new 90m tower with a latticed steel facade covered in plants will rise next to the site's historic maternity hospital Credit: Atelier Jean Nouvel
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  Jean Nouvel documentary tours Pritzker winner's past and future buildings


A documentary has been released tracking Pritzker Prize-winning architect Jean Nouvel around the world as he explains and reflects on key buildings in his career – both built and under construction.
  'It seeks to seduce': Jean Nouvel designs mixed-use Melbourne tower with four distinct façades


Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides.
  Philippe Starck and Jean Nouvel to transform landmark Brazilian hospital into luxury hotel and spa


A complex of early 20th century landmark buildings in South America are being transformed into a stylish development featuring a hotel and spa, private residences, high-end retail and entertainment venues.
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Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
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Uniting the world of spa & wellness
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NEWS
New renderings reveal Jean Nouvel's plant-covered São Paulo hotel tower
POSTED 14 Jun 2017 . BY Kim Megson
Developer Allard Group is transforming a complex of early 20th century landmark buildings iSao Paulo into a leisure development Credit: Atelier Jean Nouvel
The architecture practice of Jean Nouvel have revealed new renderings of the plant-covered hotel they have designed for Rosewood in São Paulo.

Developer Allard Group is transforming a complex of early 20th century landmark buildings in the Brazilian city into a development featuring a hotel and spa, private residences, art galleries, high-end retail and entertainment venues.

Nouvel has been commissioned to create the centrepiece hotel, located in and around the former Cidade Matarazzo maternity hospital. A new 90m tower with a latticed steel facade will rise next to the historic building, and will be covered with landscaped terraces that act as an extension of an adjacent park.

Nouvel has previously said: “Like a tree, a tower should have roots. It’s part of a geography, a terrain, a topography, the soil, a specific geology. As an expression of the built environment, it’s the easiest to read at a distance.

“This tower will show how medium- to high-rise apartment buildings can be instrumental in recapturing an art of living that’s capable of progressively defining Sao Paulo.”

His latest thoughts on the project and his design can be heard in the video below:



French designer Philippe Starck is designing the hotel’s interiors and local architecture studio Triptyque and renowned Brazilian artists Beatriz Milhazes and Saint-Clare Cemin have also collaborated on the project.

The hotel will have 151 guestrooms and 114 residential suites. There will also be two restaurants, a landscaped garden, a large ballroom, a wedding chapel and a spa with six treatment rooms, a fitness area and two swimming pools.

Rosewood São Paulo will be the first Rosewood to open in South America. It is scheduled to launch in 2019.
Nouvel is creating the centrepiece hotel, which will be managed by Rosewood Credit: Atelier Jean Nouvel
A new 90m tower with a latticed steel facade covered in plants will rise next to the site's historic maternity hospital Credit: Atelier Jean Nouvel
RELATED STORIES
Jean Nouvel documentary tours Pritzker winner's past and future buildings


A documentary has been released tracking Pritzker Prize-winning architect Jean Nouvel around the world as he explains and reflects on key buildings in his career – both built and under construction.
'It seeks to seduce': Jean Nouvel designs mixed-use Melbourne tower with four distinct façades


Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides.
Philippe Starck and Jean Nouvel to transform landmark Brazilian hospital into luxury hotel and spa


A complex of early 20th century landmark buildings in South America are being transformed into a stylish development featuring a hotel and spa, private residences, high-end retail and entertainment venues.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wellness & Spa Solutions

Wellness & Spa Solutions, act as a strategic partner for luxury hotels, international resorts, and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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