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Magic Leap partners with Lucasfilm to create mixed-reality content
POSTED 16 Jun 2016 . BY Tom Anstey
Magic Leap's demonstrated its technology using a scene from Star Wars
Augmented reality (AR) startup Magic Leap has announced a strategic relationship with Lucasfilm, promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.

Differing from market competitors in AR, such as Microsoft’s Hololens, which uses a stereoscopic technique to create the illusion of a three-dimensional image, Magic Leap’s device uses its alternate mixed-reality lightfield to create a world where digital and physical seamlessly blend together.

The two companies released a proof-of-concept video, demonstrating Magic Leap’s technology using a Lucasfilm-produced Star Wars scene, using the AR technology to bring C3P0 and R2D2 into a real-world environment.



The two companies announced they will open a joint research lab this month at the Lucasfilm San Francisco campus, combining their talents to create never-before-seen pioneering storytelling experiences in a mixed reality world.

“Lucasfilm has created some of the most iconic characters of our time. Ones that dare us to dream, unlock our imagination and excite us to go on a journey with them,” said Magic Leap founder, president and CEO Rony Abovitz.

“Magic Leap is creating a whole new medium: mixed-reality lightfields, designed to harness the power of your imagination and take you to places you never thought possible. Collaboration between our two companies is a perfect fit, and I can't wait to share the results with the world.”

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Magic Leap partners with Lucasfilm to create mixed-reality content
POSTED 16 Jun 2016 . BY Tom Anstey
Magic Leap's demonstrated its technology using a scene from Star Wars
Augmented reality (AR) startup Magic Leap has announced a strategic relationship with Lucasfilm, promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.

Differing from market competitors in AR, such as Microsoft’s Hololens, which uses a stereoscopic technique to create the illusion of a three-dimensional image, Magic Leap’s device uses its alternate mixed-reality lightfield to create a world where digital and physical seamlessly blend together.

The two companies released a proof-of-concept video, demonstrating Magic Leap’s technology using a Lucasfilm-produced Star Wars scene, using the AR technology to bring C3P0 and R2D2 into a real-world environment.



The two companies announced they will open a joint research lab this month at the Lucasfilm San Francisco campus, combining their talents to create never-before-seen pioneering storytelling experiences in a mixed reality world.

“Lucasfilm has created some of the most iconic characters of our time. Ones that dare us to dream, unlock our imagination and excite us to go on a journey with them,” said Magic Leap founder, president and CEO Rony Abovitz.

“Magic Leap is creating a whole new medium: mixed-reality lightfields, designed to harness the power of your imagination and take you to places you never thought possible. Collaboration between our two companies is a perfect fit, and I can't wait to share the results with the world.”

RELATED STORIES
Magic Leap secures US$793.5m to develop mixed-reality lightfield device


Augmented reality (AR) startup Magic Leap has said it’s secured a further US$793.5m (€728m, £549m) in new funding, enough to finance its first product – a digital lightfield device which shoots computer-generated images into the user’s eyes.
Magic Leap uses VR to turn its office into first person battleground


Google-backed virtual reality company Magic Leap has unveiled its latest product, which shows its office turned into an robot-populated first person shooter.
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
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Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]

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There is a particular quality of stillness found only in the desert. [more...]
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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