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NEWS
Northern Ireland ramps up Game of Thrones tourism push ahead of season five return
POSTED 02 Apr 2015 . BY Tom Anstey
The majority of Game of Thrones is shot in Northern Ireland Credit: HBO
Northern Ireland is looking to ramp up its Game of Thrones tourism push as international visitors flock to the country to see the show’s signature sites.

Season five of the hit HBO series will air this month worldwide, debuting on 12 April and offering Northern Ireland the chance to champion itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.

Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).

Northern Ireland’s tourist board offers a prominent rundown on the filming locations and where to find them on its website and last year ran an 11-week online campaign in Britain, the US, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia, which generated one million clicks and is estimated to have reached about 100 million fans worldwide.

Discover Northern Ireland is teaming up with HBO for its 2015 campaign, which aims to bring more than two million tourists to ‘The Real Westeros’ by 2016 from a total of 1.8 million in 2013. It is estimated that in the past year, Game of Thrones has generated £87m (US$128m, €199.6m) at the locations where the scenes were filmed.
Northern Ireland offers tourists a guide to what it calls 'The Real Westeros' Credit: Visit Northern Ireland
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News   Products   Magazine   Subscribe
NEWS
Northern Ireland ramps up Game of Thrones tourism push ahead of season five return
POSTED 02 Apr 2015 . BY Tom Anstey
The majority of Game of Thrones is shot in Northern Ireland Credit: HBO
Northern Ireland is looking to ramp up its Game of Thrones tourism push as international visitors flock to the country to see the show’s signature sites.

Season five of the hit HBO series will air this month worldwide, debuting on 12 April and offering Northern Ireland the chance to champion itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.

Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).

Northern Ireland’s tourist board offers a prominent rundown on the filming locations and where to find them on its website and last year ran an 11-week online campaign in Britain, the US, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia, which generated one million clicks and is estimated to have reached about 100 million fans worldwide.

Discover Northern Ireland is teaming up with HBO for its 2015 campaign, which aims to bring more than two million tourists to ‘The Real Westeros’ by 2016 from a total of 1.8 million in 2013. It is estimated that in the past year, Game of Thrones has generated £87m (US$128m, €199.6m) at the locations where the scenes were filmed.
Northern Ireland offers tourists a guide to what it calls 'The Real Westeros' Credit: Visit Northern Ireland
RELATED STORIES
Game of Thrones offers Oculus experience in new temporary exhibition


A new exhibition at the O2 Arena is using Oculus Rift to bring the Game of Thrones world to life like never before.
High tourism hopes for Scotland’s answer to Game of Thrones


VisitScotland hopes its recent tourism boom can be prolonged a major new television series set in the country, which is being billed as Scotland’s answer to Game of Thrones.
Game of Thrones at the forefront of Northern Ireland tourism push


Northern ireland’s tourist board is planning to use hit TV show Game of Thrones – which was filmed in the country – in its quest to achieve record visitor numbers.
MORE NEWS
Ananda in the Himalayas publishes Ayurvedic cookbook
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Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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