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NEWS
Rancho La Puerta names Eliezer Quiñones new general manager
POSTED 14 Sep 2023 . BY Megan Whitby
Prior to joining Rancho La Puerta, Quiñones was the general manager for Banyan Tree Group in Valle de Guadalupe Credit: Rancho La Puerta

Credit: Rancho La Puerta
Eliezer's expertise in the luxury hotel industry makes him the ideal fit for us
– Sarah Livia Brightwood Szekely
Eliezer Quiñones is the new general manager at Rancho La Puerta
Originally from Puerto Rico, Quiñones has spent more than 26 years in the hospitality industry
He has previously worked for St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, The Luxury Collection and more
Iconic wellness and fitness destination Rancho La Puerta is under new leadership with the appointment of Eliezer Quiñones as new general manager.

A hospitality industry veteran with more than two decades of experience, Quiñones will be leading the iconic Baja California resort in Tecate, which spans 4,000 private acres of gardens, mountains and meadows.

“We’re pleased to welcome Eliezer to our Ranch family,” said Sarah Livia Brightwood Szekely, president of Rancho La Puerta.

“His expertise in the luxury hotel industry makes him the ideal fit for us. We look forward to seeing his positive impact on our guest experience, and beloved community and nurturing the next generation of leaders at The Ranch.”

Originally from Puerto Rico, Quiñones’ hospitality career began in the US 25 years ago but grew and blossomed in Mexico, where he has opened luxury resorts and residences such as The Ritz-Carlton, St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, TAFER Hotels & Resorts, and The Luxury Collection.

Most recently, he was the general manager for Banyan Tree Group in Valle de Guadalupe.

Looking ahead, Quiñones is determined to continue to build on The Ranch’s legacy and its recent residential development called The Residences at Rancho La Puerta.

More about Rancho La Puerta
Rancho La Puerta was founded in 1940 by spa industry icon Deborah Szekely together with her late husband, Edmond Szekely, with a focus on living simply, respecting the body’s inherent wisdom and embracing a life in nature – principles that still guide the resort today.

Szekely, now a centenarian, is one of the most respected figures in the industry and is often referred to as the 'godmother of spa' – read Spa Business’ exclusive interview with Szekely here.

Rancho La Puerta is famous for its wellness and healing retreats. Guests staying at the 86-key property are offered access to more than 70 indoor and outdoor classes and activities with 20 full-time instructors in residence.

The destination is also home to a 47-treatment room spa which provides a menu of massages, aromatherapy, scrub treatments, scalp rituals and facials.
RELATED STORIES
  Jim Root announces return to Rancho La Puerta after 27 years


Spa and wellness industry veteran Jim Root has been appointed as senior advisor by celebrated Mexican destination spa Rancho La Puerta.
  FEATURE: Industry insights: Deborah Szekely


The wellness industry’s very own testament to longevity, Deborah Szekely, the co-founder of Rancho La Puerta, celebrated her 100th birthday in 2022. Spa Business caught up with her to find out her thoughts on what makes for a long life...
  Wellness Hall of Fame announces Deborah Szekely as inaugural Fellow on her 100th birthday


Deborah Szekely, philanthropist, social activist, teacher and entrepreneur, has been inducted into the Wellness Hall of Fame (WellHOF) as its inaugural Fellow on the day of her 100th birthday.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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News   Products   Magazine   Subscribe
NEWS
Rancho La Puerta names Eliezer Quiñones new general manager
POSTED 14 Sep 2023 . BY Megan Whitby
Prior to joining Rancho La Puerta, Quiñones was the general manager for Banyan Tree Group in Valle de Guadalupe Credit: Rancho La Puerta
Credit: Rancho La Puerta
Eliezer's expertise in the luxury hotel industry makes him the ideal fit for us
– Sarah Livia Brightwood Szekely
Eliezer Quiñones is the new general manager at Rancho La Puerta
Originally from Puerto Rico, Quiñones has spent more than 26 years in the hospitality industry
He has previously worked for St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, The Luxury Collection and more
Iconic wellness and fitness destination Rancho La Puerta is under new leadership with the appointment of Eliezer Quiñones as new general manager.

A hospitality industry veteran with more than two decades of experience, Quiñones will be leading the iconic Baja California resort in Tecate, which spans 4,000 private acres of gardens, mountains and meadows.

“We’re pleased to welcome Eliezer to our Ranch family,” said Sarah Livia Brightwood Szekely, president of Rancho La Puerta.

“His expertise in the luxury hotel industry makes him the ideal fit for us. We look forward to seeing his positive impact on our guest experience, and beloved community and nurturing the next generation of leaders at The Ranch.”

Originally from Puerto Rico, Quiñones’ hospitality career began in the US 25 years ago but grew and blossomed in Mexico, where he has opened luxury resorts and residences such as The Ritz-Carlton, St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, TAFER Hotels & Resorts, and The Luxury Collection.

Most recently, he was the general manager for Banyan Tree Group in Valle de Guadalupe.

Looking ahead, Quiñones is determined to continue to build on The Ranch’s legacy and its recent residential development called The Residences at Rancho La Puerta.

More about Rancho La Puerta
Rancho La Puerta was founded in 1940 by spa industry icon Deborah Szekely together with her late husband, Edmond Szekely, with a focus on living simply, respecting the body’s inherent wisdom and embracing a life in nature – principles that still guide the resort today.

Szekely, now a centenarian, is one of the most respected figures in the industry and is often referred to as the 'godmother of spa' – read Spa Business’ exclusive interview with Szekely here.

Rancho La Puerta is famous for its wellness and healing retreats. Guests staying at the 86-key property are offered access to more than 70 indoor and outdoor classes and activities with 20 full-time instructors in residence.

The destination is also home to a 47-treatment room spa which provides a menu of massages, aromatherapy, scrub treatments, scalp rituals and facials.
RELATED STORIES
Jim Root announces return to Rancho La Puerta after 27 years


Spa and wellness industry veteran Jim Root has been appointed as senior advisor by celebrated Mexican destination spa Rancho La Puerta.
FEATURE: Industry insights: Deborah Szekely


The wellness industry’s very own testament to longevity, Deborah Szekely, the co-founder of Rancho La Puerta, celebrated her 100th birthday in 2022. Spa Business caught up with her to find out her thoughts on what makes for a long life...
Wellness Hall of Fame announces Deborah Szekely as inaugural Fellow on her 100th birthday


Deborah Szekely, philanthropist, social activist, teacher and entrepreneur, has been inducted into the Wellness Hall of Fame (WellHOF) as its inaugural Fellow on the day of her 100th birthday.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
+ More news   
 
FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS