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NEWS
Rancho La Puerta names Eliezer Quiñones new general manager
POSTED 14 Sep 2023 . BY Megan Whitby
Prior to joining Rancho La Puerta, Quiñones was the general manager for Banyan Tree Group in Valle de Guadalupe Credit: Rancho La Puerta

Credit: Rancho La Puerta
Eliezer's expertise in the luxury hotel industry makes him the ideal fit for us
– Sarah Livia Brightwood Szekely
Eliezer Quiñones is the new general manager at Rancho La Puerta
Originally from Puerto Rico, Quiñones has spent more than 26 years in the hospitality industry
He has previously worked for St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, The Luxury Collection and more
Iconic wellness and fitness destination Rancho La Puerta is under new leadership with the appointment of Eliezer Quiñones as new general manager.

A hospitality industry veteran with more than two decades of experience, Quiñones will be leading the iconic Baja California resort in Tecate, which spans 4,000 private acres of gardens, mountains and meadows.

“We’re pleased to welcome Eliezer to our Ranch family,” said Sarah Livia Brightwood Szekely, president of Rancho La Puerta.

“His expertise in the luxury hotel industry makes him the ideal fit for us. We look forward to seeing his positive impact on our guest experience, and beloved community and nurturing the next generation of leaders at The Ranch.”

Originally from Puerto Rico, Quiñones’ hospitality career began in the US 25 years ago but grew and blossomed in Mexico, where he has opened luxury resorts and residences such as The Ritz-Carlton, St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, TAFER Hotels & Resorts, and The Luxury Collection.

Most recently, he was the general manager for Banyan Tree Group in Valle de Guadalupe.

Looking ahead, Quiñones is determined to continue to build on The Ranch’s legacy and its recent residential development called The Residences at Rancho La Puerta.

More about Rancho La Puerta
Rancho La Puerta was founded in 1940 by spa industry icon Deborah Szekely together with her late husband, Edmond Szekely, with a focus on living simply, respecting the body’s inherent wisdom and embracing a life in nature – principles that still guide the resort today.

Szekely, now a centenarian, is one of the most respected figures in the industry and is often referred to as the 'godmother of spa' – read Spa Business’ exclusive interview with Szekely here.

Rancho La Puerta is famous for its wellness and healing retreats. Guests staying at the 86-key property are offered access to more than 70 indoor and outdoor classes and activities with 20 full-time instructors in residence.

The destination is also home to a 47-treatment room spa which provides a menu of massages, aromatherapy, scrub treatments, scalp rituals and facials.
RELATED STORIES
  Jim Root announces return to Rancho La Puerta after 27 years


Spa and wellness industry veteran Jim Root has been appointed as senior advisor by celebrated Mexican destination spa Rancho La Puerta.
  FEATURE: Industry insights: Deborah Szekely


The wellness industry’s very own testament to longevity, Deborah Szekely, the co-founder of Rancho La Puerta, celebrated her 100th birthday in 2022. Spa Business caught up with her to find out her thoughts on what makes for a long life...
  Wellness Hall of Fame announces Deborah Szekely as inaugural Fellow on her 100th birthday


Deborah Szekely, philanthropist, social activist, teacher and entrepreneur, has been inducted into the Wellness Hall of Fame (WellHOF) as its inaugural Fellow on the day of her 100th birthday.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
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News   Products   Magazine   Subscribe
NEWS
Rancho La Puerta names Eliezer Quiñones new general manager
POSTED 14 Sep 2023 . BY Megan Whitby
Prior to joining Rancho La Puerta, Quiñones was the general manager for Banyan Tree Group in Valle de Guadalupe Credit: Rancho La Puerta
Credit: Rancho La Puerta
Eliezer's expertise in the luxury hotel industry makes him the ideal fit for us
– Sarah Livia Brightwood Szekely
Eliezer Quiñones is the new general manager at Rancho La Puerta
Originally from Puerto Rico, Quiñones has spent more than 26 years in the hospitality industry
He has previously worked for St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, The Luxury Collection and more
Iconic wellness and fitness destination Rancho La Puerta is under new leadership with the appointment of Eliezer Quiñones as new general manager.

A hospitality industry veteran with more than two decades of experience, Quiñones will be leading the iconic Baja California resort in Tecate, which spans 4,000 private acres of gardens, mountains and meadows.

“We’re pleased to welcome Eliezer to our Ranch family,” said Sarah Livia Brightwood Szekely, president of Rancho La Puerta.

“His expertise in the luxury hotel industry makes him the ideal fit for us. We look forward to seeing his positive impact on our guest experience, and beloved community and nurturing the next generation of leaders at The Ranch.”

Originally from Puerto Rico, Quiñones’ hospitality career began in the US 25 years ago but grew and blossomed in Mexico, where he has opened luxury resorts and residences such as The Ritz-Carlton, St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, TAFER Hotels & Resorts, and The Luxury Collection.

Most recently, he was the general manager for Banyan Tree Group in Valle de Guadalupe.

Looking ahead, Quiñones is determined to continue to build on The Ranch’s legacy and its recent residential development called The Residences at Rancho La Puerta.

More about Rancho La Puerta
Rancho La Puerta was founded in 1940 by spa industry icon Deborah Szekely together with her late husband, Edmond Szekely, with a focus on living simply, respecting the body’s inherent wisdom and embracing a life in nature – principles that still guide the resort today.

Szekely, now a centenarian, is one of the most respected figures in the industry and is often referred to as the 'godmother of spa' – read Spa Business’ exclusive interview with Szekely here.

Rancho La Puerta is famous for its wellness and healing retreats. Guests staying at the 86-key property are offered access to more than 70 indoor and outdoor classes and activities with 20 full-time instructors in residence.

The destination is also home to a 47-treatment room spa which provides a menu of massages, aromatherapy, scrub treatments, scalp rituals and facials.
RELATED STORIES
Jim Root announces return to Rancho La Puerta after 27 years


Spa and wellness industry veteran Jim Root has been appointed as senior advisor by celebrated Mexican destination spa Rancho La Puerta.
FEATURE: Industry insights: Deborah Szekely


The wellness industry’s very own testament to longevity, Deborah Szekely, the co-founder of Rancho La Puerta, celebrated her 100th birthday in 2022. Spa Business caught up with her to find out her thoughts on what makes for a long life...
Wellness Hall of Fame announces Deborah Szekely as inaugural Fellow on her 100th birthday


Deborah Szekely, philanthropist, social activist, teacher and entrepreneur, has been inducted into the Wellness Hall of Fame (WellHOF) as its inaugural Fellow on the day of her 100th birthday.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
+ More news   
 
FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Comfort Zone

Comfort Zone’s comprehensive face and body professional and retail range allows clients to experien [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS