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Sauna from Finland launches new concept to upgrade thermal offerings with authentic Finnish food and drinks
POSTED 02 Oct 2020 . BY Megan Whitby
According to the Sauna from Finland, food, drinks and cooking are an important part of the sauna experience Credit: Shutterstock/RossHelen
"Many service providers want to distinguish themselves from others by offering the customers a complete Finnish lifestyle experience instead of just regular sauna bathing"
– Satu Freyberg
Sauna from Finland has launched a new initiative to elevate ordinary sauna bathing rituals into authentic Finnish lifestyle experiences through the incorporation of traditional Finnish food and drink.

Sauna from Finland is a network of nearly 200 companies within the sauna field, and assists hotels and spas in implementing authentic Finnish sauna experiences.

According to the organisation, food, drinks and cooking are an important part of sauna bathing, as flavours and beautifully presented food enhance the overall sensory experience.

The new concept, called “Tasteful by Sauna from Finland”, attaches various kinds of Finnish food and drinks to the sauna tradition and aims to involve Finnish grocery, kitchenware and tableware companies interested in developing their export to the international markets by associating their products with the Finnish sauna experience.

The concept is designed to kickstart a new generation of authentic Finnish sauna bathing, involving food, drink, packaging and serving options offered within sauna services, such as gift boxes, picnic baskets and menus for hotels and spas.

Sauna from Finland has created the initiative to inspire others who want to make more out of heat experiences, and perhaps earn more money from them too.

“We have consulted sauna service providers for years and are excited to offer them an even more comprehensive sauna experience consultation with the support of our new concept,” said Satu Freyberg, head of international marketing at Sauna from Finland.

“Many service providers want to distinguish themselves from others by offering the customers a complete Finnish lifestyle experience instead of just regular sauna bathing. This way, they provide a high-quality memorable service.”

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Sauna from Finland launches new concept to upgrade thermal offerings with authentic Finnish food and drinks
POSTED 02 Oct 2020 . BY Megan Whitby
According to the Sauna from Finland, food, drinks and cooking are an important part of the sauna experience Credit: Shutterstock/RossHelen
Many service providers want to distinguish themselves from others by offering the customers a complete Finnish lifestyle experience instead of just regular sauna bathing
– Satu Freyberg
Sauna from Finland has launched a new initiative to elevate ordinary sauna bathing rituals into authentic Finnish lifestyle experiences through the incorporation of traditional Finnish food and drink.

Sauna from Finland is a network of nearly 200 companies within the sauna field, and assists hotels and spas in implementing authentic Finnish sauna experiences.

According to the organisation, food, drinks and cooking are an important part of sauna bathing, as flavours and beautifully presented food enhance the overall sensory experience.

The new concept, called “Tasteful by Sauna from Finland”, attaches various kinds of Finnish food and drinks to the sauna tradition and aims to involve Finnish grocery, kitchenware and tableware companies interested in developing their export to the international markets by associating their products with the Finnish sauna experience.

The concept is designed to kickstart a new generation of authentic Finnish sauna bathing, involving food, drink, packaging and serving options offered within sauna services, such as gift boxes, picnic baskets and menus for hotels and spas.

Sauna from Finland has created the initiative to inspire others who want to make more out of heat experiences, and perhaps earn more money from them too.

“We have consulted sauna service providers for years and are excited to offer them an even more comprehensive sauna experience consultation with the support of our new concept,” said Satu Freyberg, head of international marketing at Sauna from Finland.

“Many service providers want to distinguish themselves from others by offering the customers a complete Finnish lifestyle experience instead of just regular sauna bathing. This way, they provide a high-quality memorable service.”

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Heated debate – industry experts clash over sauna science and COVID-19


With no cure for the coronavirus, there is much debate in the wellness industry about interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.
FEATURE: Spa Programmes: On the menu


Event saunas, sunlight therapy and health and happiness retreats feature in our programming series
LivNordic collaborates with Sauna From Finland to bring authentic sauna experience to spas


Spa consultancy Raison d’Etre’s spa brand LivNordic is collaborating with Sauna From Finland to help spas and consumers discover the importance of authentic sauna practice. The company says a lack of understanding about sauna practice means that spa- goers outside of Finland are rarely receiving the experience that the sauna was designed for.
MORE NEWS
The Product House provides boost for ME spa industry with free access to CIBTAC Spa Management course
Spa provider, The Product House (TPH), is announcing a new initiative to offer free access to CIBTAC’s Spa & Salon Management Course Level 4 Diploma, in partnership with Professional Beauty.
Banyan Tree leads by example and rolls out three new staff mental health initiatives
Banyan Tree Group has announced it’s rolling out three groupwide initiatives to promote staff wellbeing, in particular mental health, during COVID-19 and beyond.
Sustainable Spa Association launches global spa industry sustainability survey
The Sustainable Spa Association (SSA) is launching a first-of-its-kind global survey into sustainability in the spa industry.
Hyatt to expand Caribbean footprint with new luxury tropical resort in St. Lucia
Hyatt Hotels has revealed plans to unveil a luxury Carribean resort in St. Lucia, scheduled to open in 2023.
The Refinery harnesses augmented reality to launch avatar-based PT service
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FEATURED SUPPLIERS

ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]

30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset. [more...]
COMPANY PROFILES
Soleum

SOLEUM is an Austrian company specialising in design and realisation of outdoor and indoor sea clima [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

AskNicely
Experience Awesome Increase reviews, testimonials and repeat visits. Empower and motivate your frontline teams to make every customer experience awesome! Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
03-06 Nov 2020

Piscina & Wellness Forum

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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