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NEWS
Sofitel to create two new hotel brands
POSTED 03 Dec 2007 . BY Sarah Todd
Hotel company Sofitel has revealed a strategic plan aimed at elevating its brand into the international luxury hospitality market.

The plan involves Sofitel Luxury Hotels broadening its offer with the creation of two new, sister brands.

These are Sofitel Legend, a collection of legendary properties for guests, and So by Sofitel, a creative, edgier offering.

Each of the new brands will incorporate developing unique spas, as wellness is to be a key element of the new brand positioning and guest experience.

The Sofitel spa philosophy will be based on six main points: tradition, beauty, expertise, attention, sensation and privacy. French beauty companies working in partnership with Sofitel are Decléor and Lancôme.

Seven Sofitel hotels will be rebranded as Sofitel Legend properties over the next two years, including the Winter Palace in Luxor, Egypt. The first So by Sofitel will open in 2009 in Paris, France, replacing Sofitel Arc de Triomphe.

CEO of Sofitel, Yann Callière, said: “The Sofitel network is being completely reviewed through our robust programme. By 2010, we will have a network of 139 business and resort hotels in prime locations around three distinctive, clear offerings.”

Currently part of the Accor Group, Sofitel will also now become a separate business within the group.

MORE NEWS
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
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News   Products   Magazine   Subscribe
NEWS
Sofitel to create two new hotel brands
POSTED 03 Dec 2007 . BY Sarah Todd
Hotel company Sofitel has revealed a strategic plan aimed at elevating its brand into the international luxury hospitality market.

The plan involves Sofitel Luxury Hotels broadening its offer with the creation of two new, sister brands.

These are Sofitel Legend, a collection of legendary properties for guests, and So by Sofitel, a creative, edgier offering.

Each of the new brands will incorporate developing unique spas, as wellness is to be a key element of the new brand positioning and guest experience.

The Sofitel spa philosophy will be based on six main points: tradition, beauty, expertise, attention, sensation and privacy. French beauty companies working in partnership with Sofitel are Decléor and Lancôme.

Seven Sofitel hotels will be rebranded as Sofitel Legend properties over the next two years, including the Winter Palace in Luxor, Egypt. The first So by Sofitel will open in 2009 in Paris, France, replacing Sofitel Arc de Triomphe.

CEO of Sofitel, Yann Callière, said: “The Sofitel network is being completely reviewed through our robust programme. By 2010, we will have a network of 139 business and resort hotels in prime locations around three distinctive, clear offerings.”

Currently part of the Accor Group, Sofitel will also now become a separate business within the group.

MORE NEWS
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
+ More news   
 
FEATURED SUPPLIERS

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
SKYY

As a part of AKT Group, SKYY builds upon the rich legacy of our flagship brand, C.O.D.E., with its r [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS