SoulCycle has revealed plans to open three new studios in London, UK, as it looks to expand its presence on the capital's booming boutique fitness market.
It has secured two sites in two upmarket locations – in Chelsea and Notting Hill – and is in talks to secure a third in Marylebone.
The 5,000sq ft Notting Hill studio will be located at 115a Portobello Road and is set to open by the end of 2019. It will include its trademark indoor cycling studio space, a lounge and juice bar.
Located at 224-225 Kings Road, the Chelsea site will have a slightly larger footprint and is spread across two floors. It is set to open in 2020.
The as-yet unconfirmed Marylebone location is expected to open in 2020.
The sites were secured on behalf of SoulCycle by real estate specialist Knight Frank.
SoulCycle opened its first London site, on Great Marlborough Street in Soho, earlier this year.
“We have been working with SoulCyle over the last few years to secure flagship sites for its entry into London market by targeting locations in key neighbourhoods," said Richard Griston, partner at Knight Frank.
"SoulCycle’s strong entry to the UK highlights the continued appeal of London as a key global market for international brands."
