US-based indoor cycling operator SoulCycle has opened its first UK location.
Located on Soho's Great Marlborough Street, the boutique studio is the first site to open outside the US and Canada, where SoulCycle currently operates 90 sites.
The studio features 63 indoor bikes and will offer 45-minute long classes set in a dark candlelit room to high-energy music.
Founded by entrepreneurs Elizabeth Cutler and Julie Rice in 2006, the method has become very popular among a host of US celebrities.
"We call it a cardio party," the pair say.
"Our riders say it’s changing their lives. With every pedal stroke, our minds clear and we connect with our true and best selves.
"Through this shared experience, our riders develop an unshakeable bond with one another. Friendships are made and relationships are built. In that dark room, our riders share a Soul experience."
