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NEWS
Steve Barton, former UK MD at Technogym, joins top team at Egym
POSTED 21 Mar 2024 . BY Liz Terry
Steve Barton will drive growth in the UK market for Egym Credit: Egym
Steve Barton has joined Egym to drive growth in the UK market
Barton is a veteran of the health and fitness industry, having held senior posts with a number of key businesses, including Precor, Trixter, Star Trac and Technogym
Egym raised €207 million last year to accelerate global expansion and ramp up its tech innovation
The company has been hiring former CEOs of most of its major competitors to create a senior team to steer business growth
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of former Technogym MD, Steve Barton, as country director for the UK.

Barton spent 19 years with Technogym, five as MD, and has recently been working with German fit tech business, Skillcourt. He took up his post at Egym on 18 March.

Before joining Technogym, Barton led sales teams at Precor and Star Trac, as well as working as CEO of Trixter.

He will report directly to Marco Guiducci, Egym’s VP of international sales, who has been in the business for more than seven years.

Guiducci told HCM, “Securing Steve as our UK leader is a turning point for Egym’s presence in the UK, one of Europe's most important fitness markets. I'm certain Steve will elevate our operations in the UK to a completely new level.”

The company recently hired the former CEOs of Life Fitness – Chris Clawson – and Precor – Rob Barker – to power up its top management team in what is an increasingly substantial and competitive market.

Barker, who will work with Barton to develop the UK market, said: “Egym has big plans for the UK and Steve’s leadership is key. Many operators have put COVID behind them and are growing their service offering and digital integrations; it’s a great time to be at Egym”.

Barton said, “By partnering with Egym, health club operators have the opportunity to be leading players in the transformation of the world's largest market of all – healthcare – from repair to prevention.”

Approximately 16,000 clubs worldwide use Egym products and services.

Egym has followed a different path in growing its business, establishing an open platform from the outset, rather than developing proprietary systems and targeting the US market early on from its base in Germany before returning to Europe to commence growth there. It will also benefit from the Carbon Border Adjustment Mechanism (CBAM) which will favour companies that manufacture within the EU and raise costs for those manufacturing beyond its borders.
RELATED STORIES
  Giovanni Simoni appointed MD for Technogym UK


Technogym has announced the appointment of Giovanni Simoni as its new UK managing director. He succeeds Steve Barton, who served as MD for the last five years.
  Steve Barton named new MD of Technogym UK


Technogym UK has announced that Steve Barton has been promoted to the role of managing director.
  Barton heads up Trixter


Steve Barton has joined the Trixter Group as UK MD.
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NEWS
Steve Barton, former UK MD at Technogym, joins top team at Egym
POSTED 21 Mar 2024 . BY Liz Terry
Steve Barton will drive growth in the UK market for Egym Credit: Egym
Steve Barton has joined Egym to drive growth in the UK market
Barton is a veteran of the health and fitness industry, having held senior posts with a number of key businesses, including Precor, Trixter, Star Trac and Technogym
Egym raised €207 million last year to accelerate global expansion and ramp up its tech innovation
The company has been hiring former CEOs of most of its major competitors to create a senior team to steer business growth
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of former Technogym MD, Steve Barton, as country director for the UK.

Barton spent 19 years with Technogym, five as MD, and has recently been working with German fit tech business, Skillcourt. He took up his post at Egym on 18 March.

Before joining Technogym, Barton led sales teams at Precor and Star Trac, as well as working as CEO of Trixter.

He will report directly to Marco Guiducci, Egym’s VP of international sales, who has been in the business for more than seven years.

Guiducci told HCM, “Securing Steve as our UK leader is a turning point for Egym’s presence in the UK, one of Europe's most important fitness markets. I'm certain Steve will elevate our operations in the UK to a completely new level.”

The company recently hired the former CEOs of Life Fitness – Chris Clawson – and Precor – Rob Barker – to power up its top management team in what is an increasingly substantial and competitive market.

Barker, who will work with Barton to develop the UK market, said: “Egym has big plans for the UK and Steve’s leadership is key. Many operators have put COVID behind them and are growing their service offering and digital integrations; it’s a great time to be at Egym”.

Barton said, “By partnering with Egym, health club operators have the opportunity to be leading players in the transformation of the world's largest market of all – healthcare – from repair to prevention.”

Approximately 16,000 clubs worldwide use Egym products and services.

Egym has followed a different path in growing its business, establishing an open platform from the outset, rather than developing proprietary systems and targeting the US market early on from its base in Germany before returning to Europe to commence growth there. It will also benefit from the Carbon Border Adjustment Mechanism (CBAM) which will favour companies that manufacture within the EU and raise costs for those manufacturing beyond its borders.
RELATED STORIES
Giovanni Simoni appointed MD for Technogym UK


Technogym has announced the appointment of Giovanni Simoni as its new UK managing director. He succeeds Steve Barton, who served as MD for the last five years.
Steve Barton named new MD of Technogym UK


Technogym UK has announced that Steve Barton has been promoted to the role of managing director.
Barton heads up Trixter


Steve Barton has joined the Trixter Group as UK MD.
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Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
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22-24 Apr 2024

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+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

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