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NEWS
Swissotel expanding into Bulgaria
POSTED 15 Jan 2016 . BY Jane Kitchen
Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, Swissotel Sofia will be part of the mixed-use Grand Kanyon Sofia Credit: Swissotel
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first hotel in the Balkan country.

The 200-bedroom flagship property is being built in conjunction with Turkish developer Garanti Koza, and will be part of Grand Kanyon Sofia, a mixed-use development that will also include three residential towers as well as 50,000sq m (538,196sq ft) of retail, entertainment and commercial space.

Swissotel Sofia will include the brand’s signature spa concept, Purovel Spa & Sport, which will offer Alpine-inspired treatments, exercise classes and fitness equipment. While the Purovel concept is Alpine-inspired in its look and feel, Swissotel also makes a point of incorporating unique, local elements from each location, so expect to see some Bulgarian spa traditions in Sofia.

Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, the property will also include 81 contemporary, serviced residences, ranging in size from one to three bedrooms, as well as a two-floor penthouse on the top level with views across the city.

“Bulgaria is a thriving member of the European Union and a country that is focused on increasing investment and furthering its economic growth; entering the market aligns with our growth strategy and the destination is a wonderful addition for us,” said Jennifer Fox, president FRHI International.

“We’re also very happy to be partnering with Garanti Koza, an established and experienced developer, on a high-profile project that is certain to strengthen Swissotel’s well-established reputation in this part of the world.”

Swissotel most recently opened a location in Bodrum Beach, Turkey with a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.

Last month, Accor Hotels announced plans to buy Swissotel parent company FRHI in a deal valued at approximately US$2.9bn (€2.6bn, £1.9bn).
PROJECT PROFILE:

Swissotel Sofia
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first in the Balkan country.


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  Accor to buy FRHI in US$2.9bn deal


Paris-based AccorHotels will buy FRHI – the owner of Raffles, Fairmont and Swissotel – for approximately US$2.9bn (€2.6bn, £1.9bn) in cash and shares. Accor operates Sofitel, Pullman, Novotel and ibis brands, among others, and has around 3,800 properties – nearly 500 of which are luxury and upscale.
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  Swiss sophistication meets Aegean laid-back lifestyle at Swissotel Bodrum resort


Swissotel has opened a new resort on a private beach in Turgutreis, just outside Bodrum, Turkey, that will include a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.
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NEWS
Swissotel expanding into Bulgaria
POSTED 15 Jan 2016 . BY Jane Kitchen
Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, Swissotel Sofia will be part of the mixed-use Grand Kanyon Sofia Credit: Swissotel
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first hotel in the Balkan country.

The 200-bedroom flagship property is being built in conjunction with Turkish developer Garanti Koza, and will be part of Grand Kanyon Sofia, a mixed-use development that will also include three residential towers as well as 50,000sq m (538,196sq ft) of retail, entertainment and commercial space.

Swissotel Sofia will include the brand’s signature spa concept, Purovel Spa & Sport, which will offer Alpine-inspired treatments, exercise classes and fitness equipment. While the Purovel concept is Alpine-inspired in its look and feel, Swissotel also makes a point of incorporating unique, local elements from each location, so expect to see some Bulgarian spa traditions in Sofia.

Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, the property will also include 81 contemporary, serviced residences, ranging in size from one to three bedrooms, as well as a two-floor penthouse on the top level with views across the city.

“Bulgaria is a thriving member of the European Union and a country that is focused on increasing investment and furthering its economic growth; entering the market aligns with our growth strategy and the destination is a wonderful addition for us,” said Jennifer Fox, president FRHI International.

“We’re also very happy to be partnering with Garanti Koza, an established and experienced developer, on a high-profile project that is certain to strengthen Swissotel’s well-established reputation in this part of the world.”

Swissotel most recently opened a location in Bodrum Beach, Turkey with a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.

Last month, Accor Hotels announced plans to buy Swissotel parent company FRHI in a deal valued at approximately US$2.9bn (€2.6bn, £1.9bn).
RELATED STORIES
Accor to buy FRHI in US$2.9bn deal


Paris-based AccorHotels will buy FRHI – the owner of Raffles, Fairmont and Swissotel – for approximately US$2.9bn (€2.6bn, £1.9bn) in cash and shares. Accor operates Sofitel, Pullman, Novotel and ibis brands, among others, and has around 3,800 properties – nearly 500 of which are luxury and upscale.
Exclusive: Swissotel to offer fitness-focused hotel suites


Upmarket hotel operator Swissotel is aiming to meet the growing demand for wellness travel by creating fitness-focused guestrooms for health conscious travellers.
Swissotel opening eastern China resort in 2020


Swissotel is opening a new hotel in Jinan, the capital of Shandong Province in eastern China, in 2020.
Swiss sophistication meets Aegean laid-back lifestyle at Swissotel Bodrum resort


Swissotel has opened a new resort on a private beach in Turgutreis, just outside Bodrum, Turkey, that will include a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.
MORE NEWS
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
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+ More featured suppliers  
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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