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NEWS
Two-thirds ‘unaware’ of calories needed to maintain a healthy weight
POSTED 08 Jan 2015 . BY Jak Phillips
The new findings highlight a worrying lack of dietary awareness Credit: Shutterstock.com / Anatoly Tiplyashin
Almost two-thirds of people do not know how many calories the average person needs to maintain a healthy weight, according to new research.

Diabetes UK, The British Heart Foundation and Tesco commissioned the YouGov survey of 2,025 people to gauge existing awareness ahead of the trio’s new partnership that aims to improve the health of the nation.

The research found that just 35 per cent of respondents knew the average man needs to consume 2,500 calories a day to maintain a healthy weight, while only slightly more, (37 per cent) could pinpoint 2,000 calories as the equivalent for women.

Awareness was found to be even lower among older people, with just a quarter of those aged 55 and over knowing the recommended daily calorie intake for each sex.

With an estimated 62 per cent of UK adults overweight and the nation facing a physical inactivity epidemic, the new findings highlight a worrying lack of dietary awareness. The YouGov survey also flagged widespread underestimates in the amount of calories contained in popular foods, while half of respondents are failing to achieve the minimum recommended amount of physical activity.

“These figures are deeply concerning and highlight our confusion about calories,” said British Heart Foundation CEO Simon Gillespie.

“Eating too much of any food increases the chances of becoming obese, a risk factor for coronary heart disease, which is the UK’s single biggest killer. We all must pay more notice to what and how much we are eating and drinking to maintain a healthy weight and heart.”

As part of the new partnership, the three organisations aim to raise £30m over the next three years to be spent on a series of initiatives that will help people better understand how to lead a healthy lifestyle.

As one of the first activities of the partnership, Tesco stores around the country are offering free health checks for 40,000 individuals this January. This includes a blood pressure check, a cholesterol test, a Type 2 diabetes test and a BMI (weight) check and takes about 20 minutes.

The latest healthy living push from the supermarket giant highlights an increasing commitment towards health and fitness. Having previously paired up with Xercise4Less to offer an instore gym, and later provided a community yoga space at the Tesco Extra store in Watford, the supermarket chain also recently launched low-fat food range My Fit Lifestyle.
The new findings highlight a worrying lack of dietary awareness Credit: Shutterstock.com / Anatoly Tiplyashin
RELATED STORIES
  Tesco teams up with charity giants to kickstart healthy living campaign


Tesco is continuing its push towards wellness by teaming up with Diabetes UK and the British Heart Foundation to form a charity partnership aiming to raise millions of pounds to promote healthy living.
  Tesco to take on dieting giants with fitness-focused eating plans


Supermarket chain Tesco is to continue its push into the health and fitness market, with a new range of healthy food options in a similar vein to those offered by Weight Watchers and Slimming World.
  Xercise4Less to open giant budget club at Tesco Extra store


Independent budget gym chain Xercise4Less has secured a deal with supermarket giant Tesco to open a club at the Tesco Extra store in Stockton-on-Tees.
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Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Two-thirds ‘unaware’ of calories needed to maintain a healthy weight
POSTED 08 Jan 2015 . BY Jak Phillips
The new findings highlight a worrying lack of dietary awareness Credit: Shutterstock.com / Anatoly Tiplyashin
Almost two-thirds of people do not know how many calories the average person needs to maintain a healthy weight, according to new research.

Diabetes UK, The British Heart Foundation and Tesco commissioned the YouGov survey of 2,025 people to gauge existing awareness ahead of the trio’s new partnership that aims to improve the health of the nation.

The research found that just 35 per cent of respondents knew the average man needs to consume 2,500 calories a day to maintain a healthy weight, while only slightly more, (37 per cent) could pinpoint 2,000 calories as the equivalent for women.

Awareness was found to be even lower among older people, with just a quarter of those aged 55 and over knowing the recommended daily calorie intake for each sex.

With an estimated 62 per cent of UK adults overweight and the nation facing a physical inactivity epidemic, the new findings highlight a worrying lack of dietary awareness. The YouGov survey also flagged widespread underestimates in the amount of calories contained in popular foods, while half of respondents are failing to achieve the minimum recommended amount of physical activity.

“These figures are deeply concerning and highlight our confusion about calories,” said British Heart Foundation CEO Simon Gillespie.

“Eating too much of any food increases the chances of becoming obese, a risk factor for coronary heart disease, which is the UK’s single biggest killer. We all must pay more notice to what and how much we are eating and drinking to maintain a healthy weight and heart.”

As part of the new partnership, the three organisations aim to raise £30m over the next three years to be spent on a series of initiatives that will help people better understand how to lead a healthy lifestyle.

As one of the first activities of the partnership, Tesco stores around the country are offering free health checks for 40,000 individuals this January. This includes a blood pressure check, a cholesterol test, a Type 2 diabetes test and a BMI (weight) check and takes about 20 minutes.

The latest healthy living push from the supermarket giant highlights an increasing commitment towards health and fitness. Having previously paired up with Xercise4Less to offer an instore gym, and later provided a community yoga space at the Tesco Extra store in Watford, the supermarket chain also recently launched low-fat food range My Fit Lifestyle.
The new findings highlight a worrying lack of dietary awareness Credit: Shutterstock.com / Anatoly Tiplyashin
RELATED STORIES
Tesco teams up with charity giants to kickstart healthy living campaign


Tesco is continuing its push towards wellness by teaming up with Diabetes UK and the British Heart Foundation to form a charity partnership aiming to raise millions of pounds to promote healthy living.
Tesco to take on dieting giants with fitness-focused eating plans


Supermarket chain Tesco is to continue its push into the health and fitness market, with a new range of healthy food options in a similar vein to those offered by Weight Watchers and Slimming World.
Xercise4Less to open giant budget club at Tesco Extra store


Independent budget gym chain Xercise4Less has secured a deal with supermarket giant Tesco to open a club at the Tesco Extra store in Stockton-on-Tees.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
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+ More featured suppliers  
COMPANY PROFILES
Lovinfit Group

Lovinfit Group was founded in Parma, Italy in 2016 by a team of doctors, wellness and sports profess [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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