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NEWS
War of the Worlds to be reimagined as high-tech immersive experience for London
POSTED 30 Nov 2018 . BY Tom Anstey

The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight
– Andrew McGuinness
A new experience combining state-of-the-art technologies and immersive theatre is set to debut in London next year, with H. G. Wells' The War of the Worlds to be completely reimagined with the mixed reality show.

Based on composer Jeff Wayne's 1978 musical version of the science fiction novel, 'layered reality' company dotdotdot have partnered with the musician to reimagine his work, which is among the top 40 best selling albums of all time in the UK.

Using virtual reality, holograms and other new technologies, the experience is designed for audiences to feel as though they are living through The War of the Worlds, which was originally written in 1898 and is one of the earliest stories to detail a conflict between mankind and an extraterrestrial race.

Taking place inside a 22,000sq ft (2,000sq m) multi-level site at the Old London Metal Exchange, VR, haptic and multisensory elements will mean visitors will be able to smell things like grass and feel the earth shake as the first Martians land.

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes, including Primrose Hill where the Martians meet their demise and the seafront, where the battle between the Martians and Thunder Child comes to its dramatic conclusion.

“By using technology in a way never been seen before, we're able to allow people to step within and feel part of the story, rather than simply observing from the outside," said Andrew McGuinness, founder and CEO of dotdotdot.

"The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight, with guests experiencing the same emotions they would feel if they were actually living within the story."

The 90-minute experience concludes with a visit to a steampunk-themed bar, which will use digital technologies "to transform its surroundings".

"Taking my Musical Version of The War of The Worlds and turning it into a VR experience is groundbreaking," said Jeff Wayne. "I can’t wait to ‘live’ it myself."

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes
VR, haptic and multisensory elements provide a totally immersive experience for guests
RELATED STORIES
  FEATURE: People profile: Marco Balich


Marco Balich on creating a stunning immersive experience allowing visitors to step inside the works of Michelangelo
  Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences


Dominic Jones, the man in charge of Britain's Thorpe Park, wants to up the ante when it comes to theme parks, with plans to take its IPs to a whole new level as part of an immersive ride experiences.
  South by South Westworld as popular show comes to SXSW as immersive theme park experience


A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.
  Kennedy Space Center to debut immersive Mars visitor experiences


A new attraction is set for launch at Florida’s Kennedy Space Center's (KSC) Merrit Island visitor complex – sending visitors on a virtual trip 54.6 million km (33.9 million mi) to Mars.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
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News   Products   Magazine   Subscribe
NEWS
War of the Worlds to be reimagined as high-tech immersive experience for London
POSTED 30 Nov 2018 . BY Tom Anstey
The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight
– Andrew McGuinness
A new experience combining state-of-the-art technologies and immersive theatre is set to debut in London next year, with H. G. Wells' The War of the Worlds to be completely reimagined with the mixed reality show.

Based on composer Jeff Wayne's 1978 musical version of the science fiction novel, 'layered reality' company dotdotdot have partnered with the musician to reimagine his work, which is among the top 40 best selling albums of all time in the UK.

Using virtual reality, holograms and other new technologies, the experience is designed for audiences to feel as though they are living through The War of the Worlds, which was originally written in 1898 and is one of the earliest stories to detail a conflict between mankind and an extraterrestrial race.

Taking place inside a 22,000sq ft (2,000sq m) multi-level site at the Old London Metal Exchange, VR, haptic and multisensory elements will mean visitors will be able to smell things like grass and feel the earth shake as the first Martians land.

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes, including Primrose Hill where the Martians meet their demise and the seafront, where the battle between the Martians and Thunder Child comes to its dramatic conclusion.

“By using technology in a way never been seen before, we're able to allow people to step within and feel part of the story, rather than simply observing from the outside," said Andrew McGuinness, founder and CEO of dotdotdot.

"The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight, with guests experiencing the same emotions they would feel if they were actually living within the story."

The 90-minute experience concludes with a visit to a steampunk-themed bar, which will use digital technologies "to transform its surroundings".

"Taking my Musical Version of The War of The Worlds and turning it into a VR experience is groundbreaking," said Jeff Wayne. "I can’t wait to ‘live’ it myself."

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes
VR, haptic and multisensory elements provide a totally immersive experience for guests
RELATED STORIES
FEATURE: People profile: Marco Balich


Marco Balich on creating a stunning immersive experience allowing visitors to step inside the works of Michelangelo
Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences


Dominic Jones, the man in charge of Britain's Thorpe Park, wants to up the ante when it comes to theme parks, with plans to take its IPs to a whole new level as part of an immersive ride experiences.
South by South Westworld as popular show comes to SXSW as immersive theme park experience


A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.
Kennedy Space Center to debut immersive Mars visitor experiences


A new attraction is set for launch at Florida’s Kennedy Space Center's (KSC) Merrit Island visitor complex – sending visitors on a virtual trip 54.6 million km (33.9 million mi) to Mars.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS