New wellness-focused free consumer magazine Balance launched yesterday in London, with copies of the monthly given out in Tube stations by people dressed in funky clothes and wigs, who danced around handing out free copies of the inaugural “happy issue.”

The magazine bills itself as the “home for curious, conscious and connected Londoners,” with a mission “to deliver mindful content to help reduce your stress levels and promote happiness and wellbeing.”

With articles on psychology, work/life, body/soul, travel, arts/culture, food and style, the first edition features actor Idris Elba on the cover.

In addition to being given out at Tube stations, the magazine will also be available for pick up at Planet Organic, Revital stores and Harvey Nichols, as well as at spas, yoga studios, gyms, hair salons and health clinics.