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NEWS
thespa at Birmingham's The Cube reopens following £500k revamp
POSTED 05 Apr 2019 . BY Lauren Heath-Jones
Spa manager Jennifer Butters (far right) with the team at thespa
thespa at The Cube, a mixed-use development in Birmingham, UK, has reopened following a £500k upgrade that has seen the addition of more treatment rooms and new experiential facilities.

Works included an expansion of the relaxation and quiet areas, which now features soft lighting and more double and single loungers, as well as canvas cocoons, to give guests a luxurious space to relax in between treatments.

Two traditional Arabian rasul treatment rooms, offering a relaxing detox experience through the combination of mud, steam and heat, have also been added.

thespa has also announced a new brand partnership with luxury skincare brand Elemis. Not only will the spa expand its treatment menu to include treatments from the brand but a flagship store will open on site.

Jennifer Butters, spa manager, said: "There has been a steady rise in the demand for spa days so it's great news that we can now accommodate more people looking to make the most of their leisure time."

"We are always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is something we've been wanting to do for some time."

"We've created the perfect environment where people can look forward to and enjoy some 'me time' while getting away from the hustle and bustle of daily life," Butters added.
RELATED STORIES
  The Cube opens its doors in Birmingham


A new 52-bedroom Hotel Indigo and a 1,319sq m (14,198sq ft) Marco Pierre White eatery have opened as part of The Cube, a £13m development located in the heart of Birmingham.
  Private members' club to open at The Cube


Sanguine Hospitality has revealed that a 5,000sq ft (464.5sq m) canal-side private members' club is to open at The Cube, a £12m development in the centre of Birmingham.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
+ More news   

FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
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COMPANY PROFILES
Hydrafacial

Founded in 1997, Hydrafacial has grown to become one of the world’s leading skin health brands. [more...]
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
thespa at Birmingham's The Cube reopens following £500k revamp
POSTED 05 Apr 2019 . BY Lauren Heath-Jones
Spa manager Jennifer Butters (far right) with the team at thespa
thespa at The Cube, a mixed-use development in Birmingham, UK, has reopened following a £500k upgrade that has seen the addition of more treatment rooms and new experiential facilities.

Works included an expansion of the relaxation and quiet areas, which now features soft lighting and more double and single loungers, as well as canvas cocoons, to give guests a luxurious space to relax in between treatments.

Two traditional Arabian rasul treatment rooms, offering a relaxing detox experience through the combination of mud, steam and heat, have also been added.

thespa has also announced a new brand partnership with luxury skincare brand Elemis. Not only will the spa expand its treatment menu to include treatments from the brand but a flagship store will open on site.

Jennifer Butters, spa manager, said: "There has been a steady rise in the demand for spa days so it's great news that we can now accommodate more people looking to make the most of their leisure time."

"We are always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is something we've been wanting to do for some time."

"We've created the perfect environment where people can look forward to and enjoy some 'me time' while getting away from the hustle and bustle of daily life," Butters added.
RELATED STORIES
The Cube opens its doors in Birmingham


A new 52-bedroom Hotel Indigo and a 1,319sq m (14,198sq ft) Marco Pierre White eatery have opened as part of The Cube, a £13m development located in the heart of Birmingham.
Private members' club to open at The Cube


Sanguine Hospitality has revealed that a 5,000sq ft (464.5sq m) canal-side private members' club is to open at The Cube, a £12m development in the centre of Birmingham.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Hydrafacial

Founded in 1997, Hydrafacial has grown to become one of the world’s leading skin health brands. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS