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NEWS
thespa at Birmingham's The Cube reopens following £500k revamp
POSTED 05 Apr 2019 . BY Lauren Heath-Jones
Spa manager Jennifer Butters (far right) with the team at thespa
thespa at The Cube, a mixed-use development in Birmingham, UK, has reopened following a £500k upgrade that has seen the addition of more treatment rooms and new experiential facilities.

Works included an expansion of the relaxation and quiet areas, which now features soft lighting and more double and single loungers, as well as canvas cocoons, to give guests a luxurious space to relax in between treatments.

Two traditional Arabian rasul treatment rooms, offering a relaxing detox experience through the combination of mud, steam and heat, have also been added.

thespa has also announced a new brand partnership with luxury skincare brand Elemis. Not only will the spa expand its treatment menu to include treatments from the brand but a flagship store will open on site.

Jennifer Butters, spa manager, said: "There has been a steady rise in the demand for spa days so it's great news that we can now accommodate more people looking to make the most of their leisure time."

"We are always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is something we've been wanting to do for some time."

"We've created the perfect environment where people can look forward to and enjoy some 'me time' while getting away from the hustle and bustle of daily life," Butters added.
RELATED STORIES
  The Cube opens its doors in Birmingham


A new 52-bedroom Hotel Indigo and a 1,319sq m (14,198sq ft) Marco Pierre White eatery have opened as part of The Cube, a £13m development located in the heart of Birmingham.
  Private members' club to open at The Cube


Sanguine Hospitality has revealed that a 5,000sq ft (464.5sq m) canal-side private members' club is to open at The Cube, a £12m development in the centre of Birmingham.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
+ More news   

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Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
thespa at Birmingham's The Cube reopens following £500k revamp
POSTED 05 Apr 2019 . BY Lauren Heath-Jones
Spa manager Jennifer Butters (far right) with the team at thespa
thespa at The Cube, a mixed-use development in Birmingham, UK, has reopened following a £500k upgrade that has seen the addition of more treatment rooms and new experiential facilities.

Works included an expansion of the relaxation and quiet areas, which now features soft lighting and more double and single loungers, as well as canvas cocoons, to give guests a luxurious space to relax in between treatments.

Two traditional Arabian rasul treatment rooms, offering a relaxing detox experience through the combination of mud, steam and heat, have also been added.

thespa has also announced a new brand partnership with luxury skincare brand Elemis. Not only will the spa expand its treatment menu to include treatments from the brand but a flagship store will open on site.

Jennifer Butters, spa manager, said: "There has been a steady rise in the demand for spa days so it's great news that we can now accommodate more people looking to make the most of their leisure time."

"We are always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is something we've been wanting to do for some time."

"We've created the perfect environment where people can look forward to and enjoy some 'me time' while getting away from the hustle and bustle of daily life," Butters added.
RELATED STORIES
The Cube opens its doors in Birmingham


A new 52-bedroom Hotel Indigo and a 1,319sq m (14,198sq ft) Marco Pierre White eatery have opened as part of The Cube, a £13m development located in the heart of Birmingham.
Private members' club to open at The Cube


Sanguine Hospitality has revealed that a 5,000sq ft (464.5sq m) canal-side private members' club is to open at The Cube, a £12m development in the centre of Birmingham.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
FEATURED SUPPLIERS

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Esse

Esse is a professional microbiome skincare brand founded in South Africa in 2002 by organic chemist, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS