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PRODUCT NEWS
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| Dior and Omorovicza strike up new partnerships with Hydrafacial
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| 28 Feb 2023 . BY Megan Whitby |
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| The new Dior-branded Hydrafacial treatment will launch exclusively at Dior Spas in April / Hydrafacial |
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Photo: Hydrafacial
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The Dior Powered by Hydrafacial experience is a perfect example of our commitment to forging partnerships with the best in beauty and skincare
– Andrew Stanleick |
Dior Beauty has announced a new partnership with The BeautyHealth Company – the parent company of Hydrafacial – to develop a Dior powered by Hydrafacial experience.
Available exclusively at Dior spas from April 2023, the treatment will debut a custom protocol co-created by Hydrafacial and Dior and a co-branded booster.
The 90-minute treatment will begin with a cleansing and exfoliation of the face with the Dior Floral Peeling Lotion diffused through Hydrafacial’s Roll on handpiece and patented vortex technology. Clients will then receive further holistic treatment, taking into consideration their skin needs with Dior Spa gestures.
“We’re pleased to be partnering with Dior to bring this exceptional treatment experience to its spas around the world,” said BeautyHealth president and CEO Andrew Stanleick.
"The Dior Powered by Hydrafacial experience is a perfect example of our commitment to providing category-creating protocols and forging partnerships with the best in beauty and skincare.”
Virginie Couturaud, scientific communication director at Parfums Christian Dior, added: “This treatment has been developed to capitalise on the Hydrafacial experience and reinforce its effectiveness with the power of the Dior Floral Peeling Lotion. This formula features both PHA (polyhydroxy acids) and niacinamide which are essential for the quality of skin texture”.
Omorovicza
In other recent news, Hydrafacial has also collaborated with Hungary-based skincare and spa brand Omorovicza to launch the Omorovicza Advanced Skin Renewal Booster.
Omorovicza joins a range of well-known skincare brands already partnered with Hydrafacial – including Murad, Circadia, Zo Skin Health and Epicutis.
According to Hydrafacial, these collaborations offer even more personalisation opportunities for clinics and spas.
Hydrafacial's UK country manager, Lauren Gibson, says: "Customisation and collaboration with like-minded brands are at the heart of Hydrafacial’s ethos”.
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HydraFacial
Signal Hill California USA
The HydraFacial Company are proud to be the market leader in Hydradermabrasion with over 24 years of innovation, 34 patents (another 24 pending!) and presence in over 87 countries – The HydraFacial Company pioneered the world first microdermabrasion technology in Long Beach, California where the global headquarters remain to this day.
Pioneering and leading the Skin Health category, HydraFacial is an invigorating treatment that delivers long-term skin health to the face, body and scalp. Instant results after as little as 30 minutes, services can be tailored to meet the specific needs of all skin types.
The HydraFacial treatment removes dead skin cells and extracts impurities, while simultaneously bathing the new skin with cleansing, hydrating and moisturizing serums. The treatment is soothing, refreshing, non-irritating and immediately effective.
http://lei.sr/I8w4y
More details |
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