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PRODUCT NEWS
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| Gharieni Group expands operations and acquires Bentlon |
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| 19 Oct 2022 . BY Megan Whitby |
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| From L to R: Andrea Westerwoudt, Bentlon GM; Elias Gharieni, general operations Gharieni Germany; Ramon Spitters, CEO and director Dancohr; Sammy Gharieni, CEO and founder of Gharieni; and Manu Swevers, GM of Gharieni Netherlands / Gharieni Group |
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The combination of Bentlon’s high-end products infused with Gharieni Group’s innovative spirit means we’ll see some exciting new developments
– Sammy Gharieni |
Spa, beauty, wellness and medical equipment supplier Gharieni Group has completed the acquisition of established Dutch beauty equipment manufacturer Bentlon.
With almost 80 years of combined experience between both companies, the merger was executed to diversify Gharieni Group’s existing product range and create new developments to meet the needs of both new and existing clients.
The acquisition also means that the trademark "Vapozon,” a procedure of steaming the skin as preparation for facial treatments, now belongs to the Gharieni Group.
“The acquisition of Bentlon is a logical step towards more diversity in our product portfolio,” says Sammy Gharieni, CEO and founder of Gharieni Group.
“With its 45-year tradition of manufacturing and designing treatment beds for the beauty market, the brand is a perfect fit for Gharieni Group.
“The synergies created by this acquisition in the area of development and production will be noticeable in the future product range of both companies, and in further developments of high-quality treatment tables.”
The Bentlon brand will continue to operate in the market independently from the Gharieni Group, with Andrea Westerwoudt heading up operations as general manager.
A new face in the beauty industry, Westerwoudt believes it is important to maintain Bentlon's identity.
“Bentlon is a solid brand and provides great value for money for its customers,” she says.
“The beauty and podiatry chairs and furnishings are all made in the Netherlands – something we’re very proud of. So now, in addition to the ‘Made in Germany’ plant in Moers, Gharieni Group also has a ‘Made in The Netherlands’ plant in Weert.”
Gharieni adds: “Bentlon was my first supplier many years ago, and I’m very pleased that another traditional, long-standing and authentic European manufacturer is now a part of the Gharieni Group family.
“The combination of Bentlon’s high-end products infused with Gharieni Group’s innovative spirit means we’ll see some exciting new developments.”
Both Bentlon and Gharieni Group began as family-owned companies and strongly believe in the importance of family values / Credit: Gharieni Group
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The Gharieni Group
Moers Germany
30 years of innovation, and German engineering, are the cornerstones of the Gharieni Group’s premium global brand – known for its Mind/Body Verified Wellness Technologies – and the highest quality Medical, Spa, and Wellness equipment.
Today, Gharieni is positioned as one of the most innovative players in the Wellness industry – creating unparalleled guest experiences for the most discerning Wellness seeker, globally. Present in more than 120 countries worldwide, their clients include some of the most prestigious names in the luxury hospitality, medical wellness, resorts, residential and other well-being environments.
Since 2019 Gharieni Group have been named the Official Spa & Wellness Technologies and Equipment Brand for Forbes Travel Guide, the global authority on luxury travel.
Gharieni’s sustained, dynamic, and exponential growth continues to fuel their expansion internationally, and the company looks forward to the development of their business into the Experience and Transformation economies.
www.gharieni.com
More details |
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