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PRODUCT NEWS
Ground Wellbeing announces new global collaboration with Jumeirah
10 Jan 2025 . BY Megan Whitby
Jumeirah spas will roll out a range of Ground’s signature body and skincare rituals / Ground Wellbeing
Jumeirah spas will roll out a range of Ground’s signature body and skincare rituals / Ground Wellbeing
Luxury hospitality company Jumeirah Group is updating its global spa offerings for 2025, introducing new facials and body treatments developed by Irish skincare and spa brand Ground Wellbeing.

Ground’s rituals will be introduced across Jumeirah’s international portfolio, initially launching in February 2025 at The Peak Fitness Club & Spa at Jumeirah Carlton Tower in London, followed by Jumeirah Marsa Al Arab, Dubai’s hotly anticipated 2025 opening, before being rolled out more widely in Europe, the Middle East and Asia.

Jumeirah Carlton Tower will roll out 12 Ground treatments and be the first hotel globally to offer The Biome Facial, a 60- or 90-minute facial designed to soothe and support the skin microbiome, carefully created for sensitive skin and for those going through chemotherapy.

Also exclusive to Jumeirah Carlton Tower for the first six months will be The Jet Lag Ritual – a 90-minute massage designed to nourish, restore and balance the body’s natural circadian rhythm.

Speaking on the partnership, Niamh O’Connell, Jumeirah’s VP of wellbeing, commented: “At Jumeirah, we believe in the importance of harnessing natural ingredients that not only nurture the body but also promote longevity and wellbeing.

“Together with Ground, we’re creating experiences that enrich the lives of our guests, to support a balanced and healthy mind and body."

Peigin Crowley, founder of Ground, added: “This collaboration allows us to introduce our wellbeing philosophy to an international audience while offering guests an indulgent, rejuvenating experience that aligns with their values of meaningful wellness and sustainability.”

A trained therapist and established industry consultant, Crowley launched Ground in 2020 in the depths of lockdown to encourage people to slow down and connect inwards to achieve longevity through purposeful self-care.

The vegan and cruelty-free brand is inspired by “sincere wellbeing” and designed to address symptoms associated with menopause, gut health, sleep, burnout and cancer care.

Ground’s offering consists of a range of skincare, bodycare, wellbeing and at-home wellness products.
Supplier details
Ground Wellbeing
Ovens Cork Ireland
Ground Wellbeing is a restorative aromatherapy wellbeing brand created by ISA co-founder and consultant, Peigin Crowley. Handmade in Ireland, the range is made with 100 per cent natural ingredients.
https://groundwellbeing.com/
More details
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Ground Wellbeing announces new global collaboration with Jumeirah
10 Jan 2025 . BY Megan Whitby
Jumeirah spas will roll out a range of Ground’s signature body and skincare rituals / Ground Wellbeing
Luxury hospitality company Jumeirah Group is updating its global spa offerings for 2025, introducing new facials and body treatments developed by Irish skincare and spa brand Ground Wellbeing.

Ground’s rituals will be introduced across Jumeirah’s international portfolio, initially launching in February 2025 at The Peak Fitness Club & Spa at Jumeirah Carlton Tower in London, followed by Jumeirah Marsa Al Arab, Dubai’s hotly anticipated 2025 opening, before being rolled out more widely in Europe, the Middle East and Asia.

Jumeirah Carlton Tower will roll out 12 Ground treatments and be the first hotel globally to offer The Biome Facial, a 60- or 90-minute facial designed to soothe and support the skin microbiome, carefully created for sensitive skin and for those going through chemotherapy.

Also exclusive to Jumeirah Carlton Tower for the first six months will be The Jet Lag Ritual – a 90-minute massage designed to nourish, restore and balance the body’s natural circadian rhythm.

Speaking on the partnership, Niamh O’Connell, Jumeirah’s VP of wellbeing, commented: “At Jumeirah, we believe in the importance of harnessing natural ingredients that not only nurture the body but also promote longevity and wellbeing.

“Together with Ground, we’re creating experiences that enrich the lives of our guests, to support a balanced and healthy mind and body."

Peigin Crowley, founder of Ground, added: “This collaboration allows us to introduce our wellbeing philosophy to an international audience while offering guests an indulgent, rejuvenating experience that aligns with their values of meaningful wellness and sustainability.”

A trained therapist and established industry consultant, Crowley launched Ground in 2020 in the depths of lockdown to encourage people to slow down and connect inwards to achieve longevity through purposeful self-care.

The vegan and cruelty-free brand is inspired by “sincere wellbeing” and designed to address symptoms associated with menopause, gut health, sleep, burnout and cancer care.

Ground’s offering consists of a range of skincare, bodycare, wellbeing and at-home wellness products.
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PRODUCT NEWS
Pharmos Natur launches Lunar Skin Ritual using products designed to work at night
Pharmos Natur has launched a Night Elixir and Night Cream to be used in its latest therapy, the Lunar Skin Ritual.
HPO Tech introduces hyperbaric chamber, Oyster
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell.
Manduka debuts premium P/ROX hybrid fitness mat
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training.
Rebalance Tech ramps up Impulse rollout
Consumer desire for overall wellbeing is driving demand for Impulse, a multisensory bed by Rebalance Tech, according to distributor Spa Vision.
Nilo Spa Design introduces Marea dry flotation bed
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water to support the body evenly in a zero-gravity-like experience.
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm.
Epicutis launches Hydrobiome Serum and professional-only Massage Oil
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission to deliver long-term skin health, barrier recovery and microbiome harmony. 
Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
+ More products   
 
COMPANY PROFILES
Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS