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PRODUCT NEWS
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Middle East expansion for Myzone-based group training product |
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06 Mar 2015 . BY Jason Holland |
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The Engine Room sessions take place in a purpose built studio |
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Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.
Its ‘Engine Room’ product, which incorporates the chest-strap monitoring system ‘Myzone’, is a 30-minute high intensity training workout using functional training techniques. It was launched by the group in September in Al Athaiba, Muscat, with two other locations following shortly after.
The sessions take place in a purpose built studio made from glass, black chequer plates with black flooring and flashing red lights. Equipment used includes a ‘PurMotion Rig’, slam balls, battle ropes, Bulgarian bags, med balls and kettlebells.
The four high intensity programmes – V6, V8, V12 and muscle-building V10 – cover strength, endurance, balance and co-ordination and feature 12 participants at a time.
Myzone is used to drive the Engine Room classes and measure participants’ performance. Both the Engine Room and Myzone are charged at an additional cost to membership, bringing in additional revenue.
Horizon Fitness, which has 23 sites in the Middle East serving 20,000 members, said it was now looking at taking the Engine Room concept to Dubai, Jordan and London.
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Myzone Ltd
Nottingham UK
Wearable tech that increases member engagement makes the difference on the gym floor and to your bottom line. Reward effort not ability, with an immersive fitness experience that gives your members results they can see. Myzone levels the playing field with unique and fun experiences based on accurate heart-rate technology. MEPs keep your members motivated; Myzone helps you to keep them coming back.
Are you ready to give your community the tools that make exercise habits stick? Myzone unlocks engaging and motivational experiences in and out of the gym. Let’s get more people moving.
www.myzone.org
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