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PRODUCT NEWS
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020 . BY
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland /
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



Company profile

Matrix Fitness

Matrix Fitness, one of the world’s leading commercial fitness brands, is a division of Johnson Health Tech, founded in 1975.

Read Matrix Fitness's full profile here
Supplier details
Matrix Fitness UK

Stoke-On-Trent Staffordshire UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
www.matrixfitness.co.uk
More details
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020 . BY
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



PRODUCT NEWS
Earthlite announces new investment partner
US-based spa and massage equipment specialist Earthlite has announced a new partnership with investment firm Valesco Industries, as revealed by CEO Jim Chenevey.
Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners
Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.
Knesko Skin announces launch of Gold Repair Body Collection
Knesko Skin has strengthened its gemstone-infused Gold Repair Collection with a new bodycare line, including a body cream, serum and signature collagen masks for hands and feet.
Wildsmith Skin teams up with Serenbe for US market debut
Award-winning US wellness community Serenbe in Atlanta, Georgia, has announced a partnership with British wellness brand Wildsmith Skin to bring its nature-inspired skincare and spa treatments to the states.
Dream Machine founders Kevin Finel and Brice Battung target spa industry
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TempleSpa showcases new range with treatments that ‘spark energy and joy’
British spa and skincare brand TempleSpa has introduced two treatments to showcase its new Energy & Joy body and home range.
Circadia unveils Pre & Post Biotic Nourishing Mask with Royal Tea
Professional US skincare brand Circadia has created a new face mask to protect, restore and nourish the skin and its microbiome.
Dornbracht's Serenity Sky taps into TCM and Kneipp therapy
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Esse Skincare introduces sun-activated Pro-Sun D serum
Vitamin D is a cornerstone of skin health, but with sunlight being our primary natural source, it's crucial to exercise caution against overexposure to potent rays.
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Ojmar introduces battery-free electronic locker to cut carbon footprints in health clubs and spas
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+ More catalogues  

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DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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