GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
PRODUCT NEWS
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020 . BY
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland /
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



Company profile

Matrix Fitness

At Matrix, our goal is to make innovative commercial fitness equipment that stands out and sets new [more...]
Supplier details
Matrix Fitness UK

Stoke-On-Trent Staffordshire UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
www.matrixfitness.co.uk
More details
PRODUCT NEWS
Natura Bissé launches next generation of Diamond Extreme Cream
Two decades after the launch of Natura Bissé’s Diamond Extreme Cream, the Barcelona-based spa and skincare brand has reformulated its signature anti-ageing solution.
Spas can recreate alpine winter scenes with TechnoAlpin’s new cascading snow shower
Italy-based snow room specialist TechnoAlpin has introduced a new cold therapy device that mimics a delicate snow flurry, suitable for both indoors and outdoors.
Germaine de Capuccini rolls out debut hydration range Timexpert Hydraluronic plus all-new facial
Spanish spa and skincare brand Germaine de Capuccini has expanded its collection with its first hydration-centric range, Timexpert Hydraluronic.
Hydrafacial’s Andrew Stanleick star-struck by JLO partnership
Hydrafacial has gained star status by teaming up with JLo Beauty for its new skincare booster.
East Cape Futures Forum to emphasise the importance of regenerative tourism and development
A new regenerative tourism and development conference will take place at Palmas de Cortez Hotel Los Barriles in Baja California Sur, Mexico, from 5-8 December 2022.
TAC launches vending machines to help spas digitise guest access and payment
Customers can now check into a spa, pay for extras and check out again without having to bother staff or carry cash, thanks to The Assistant Company’s (TAC) latest launch.
Temple Spa unveils Spread Your Wings And Fly retail collection for 2022 festive season
Temple Spa has created a distinctively-designed retail collection inspired by feathers for the 2022 festive season.
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
British spa brand de Mamiel has introduced the Fatigue Fix serum for skin affected by external aggressors such as UV, pollution, poor lifestyle habits and lack of sleep.
Crerar Hotels launches private apprenticeships for budding spa therapists
Scottish hotel group Crerar Hotels has unveiled a new spa therapist apprenticeship programme in a bid to help boost recruitment following its ongoing spa investment across its portfolio.
New CryoLounge+ chair offers 'comfortable cold' experience
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
+ More products  
LATEST JOBS
The Wave Destination Venue Manager
CV Life
Salary: Competitive
Job location: Coventry , United Kingdom
+ More jobs  

COMPANY PROFILES
Esthetica Spa & Salon Resources Pvt. Ltd.

Esthetica was founded in 2011 to manufacture a high-quality premium spa furniture range for spa and [more...]
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

REM UK Ltd - REM Spa: relax, breathe, be inspired
Welcome to REM, quality salon furniture, spa furniture & barber furniture made in Britain since 1918 Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

19-22 Jan 2023

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France
31 Jan - 02 Feb 2023

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
News   Products   Magazine
PRODUCT NEWS
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020 . BY
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



PRODUCT NEWS
Natura Bissé launches next generation of Diamond Extreme Cream
Two decades after the launch of Natura Bissé’s Diamond Extreme Cream, the Barcelona-based spa and skincare brand has reformulated its signature anti-ageing solution.
Spas can recreate alpine winter scenes with TechnoAlpin’s new cascading snow shower
Italy-based snow room specialist TechnoAlpin has introduced a new cold therapy device that mimics a delicate snow flurry, suitable for both indoors and outdoors.
Germaine de Capuccini rolls out debut hydration range Timexpert Hydraluronic plus all-new facial
Spanish spa and skincare brand Germaine de Capuccini has expanded its collection with its first hydration-centric range, Timexpert Hydraluronic.
Hydrafacial’s Andrew Stanleick star-struck by JLO partnership
Hydrafacial has gained star status by teaming up with JLo Beauty for its new skincare booster.
East Cape Futures Forum to emphasise the importance of regenerative tourism and development
A new regenerative tourism and development conference will take place at Palmas de Cortez Hotel Los Barriles in Baja California Sur, Mexico, from 5-8 December 2022.
TAC launches vending machines to help spas digitise guest access and payment
Customers can now check into a spa, pay for extras and check out again without having to bother staff or carry cash, thanks to The Assistant Company’s (TAC) latest launch.
Temple Spa unveils Spread Your Wings And Fly retail collection for 2022 festive season
Temple Spa has created a distinctively-designed retail collection inspired by feathers for the 2022 festive season.
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
British spa brand de Mamiel has introduced the Fatigue Fix serum for skin affected by external aggressors such as UV, pollution, poor lifestyle habits and lack of sleep.
Crerar Hotels launches private apprenticeships for budding spa therapists
Scottish hotel group Crerar Hotels has unveiled a new spa therapist apprenticeship programme in a bid to help boost recruitment following its ongoing spa investment across its portfolio.
New CryoLounge+ chair offers 'comfortable cold' experience
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
+ More products   
 
COMPANY PROFILES
Esthetica Spa & Salon Resources Pvt. Ltd.

Esthetica was founded in 2011 to manufacture a high-quality premium spa furniture range for spa and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

REM UK Ltd - REM Spa: relax, breathe, be inspired
Welcome to REM, quality salon furniture, spa furniture & barber furniture made in Britain since 1918 Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

19-22 Jan 2023

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France
31 Jan - 02 Feb 2023

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS