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PRODUCT NEWS
Subtle Energies debuts in Italy at The Spa at Mandarin Oriental, Milan
07 Jun 2023 . BY Megan Whitby
Made in Australia, Subtle Energies products are created to promote authentic wellness through the power of vibrational medicine
/ Subtle Energies
Made in Australia, Subtle Energies products are created to promote authentic wellness through the power of vibrational medicine / Subtle Energies
Luxury Ayurveda aromatherapy brand Subtle Energies has made its first foray into the Italian wellness market and partnered with The Spa at Mandarin Oriental, Milan.

The Australia-based spa and wellbeing brand has introduced a full collection of facials, therapeutic body treatments, advanced holistic massages and wellness programmes to the Italian spa’s menu.

“Our products and treatments not only solve skin and body ailments but also empower one’s physical, mental and emotional wellbeing,” said Nick Irani, Subtle Energies director of operations and brand development.

“We’re delighted to partner with Mandarin Oriental, Milan and bring these healing therapies and products to the Italian market, and we look forward to developing the team to deliver our rejuvenating, restorative and healing therapies.”

Subtle Energies welcomes Alisa Shroff to the team
In other news, the brand has announced that Alisha Shroff has joined its senior leadership team as global marketing director.

As the head of all Subtle Energies global customer-centric initiatives, Shroff will focus on driving global omnichannel growth, content and digital marketing strategies, as well as helming the company's loyalty and CRM programmes.

“We’re thrilled to have Alisha join our family in this critical juncture of our journey,” said Nick Irani, “Her expertise in driving consumer-first initiatives will help drive us forward in our communications including all things digital.

“We look forward to elevating our brand presence further with Alisha on board as we release a strong innovative pipeline in celebration of our 30th year since Subtle Energies started as a clinic.”

With more than 17 years’ marketing expertise in luxury fashion, Shroff has previously spearheaded omnichannel and consumer communication and has global experience with a diverse portfolio of brands. She also holds a Master's Degree in International Marketing Management and will be based between Hong Kong and the UK.

About Subtle Energies
Partnered with more than 85 global spas, Subtle Energies creates results-based aromatherapy, natural skincare and wellness solutions founded on authentic Ayurveda principles.

Uniting the two sciences of Ayurveda and aromatherapy, Subtle Energies and its founder Farida Irani, are pioneers in reviving the art of using rare and essential oils long forgotten in today’s practices.

Subtle Energies employs a variety of therapeutic techniques and uses Marma therapy points (pivotal vital energy areas of the body that are worked on to strengthen the body and energise the surrounding muscle and tissue, releasing stress) to offer a sensorial and holistic experience.




Alisha Shroff is Subtle Energies' new global marketing director / Credit: Subtle Energies



/ Credit: Mandarin Oriental, Milan
Company profile

Subtle Energies

Subtle Energies was founded in 1993 as a clinic by Farida Irani in Sydney Australia.

Read Subtle Energies's full profile here
Supplier details
Subtle Energies
West Pennant Hills New South Wales Australia
Subtle Energies creates results-based aromatherapy, natural skincare and wellness solutions founded on authentic ayurveda principles. The range addresses multiple skin and body concerns, while delivering high-performance results, empowering one’s physical, mental and emotional wellbeing. Subtle Energies’ spa concept provides treatment programmes that combine ancient sciences with holistic, modern techniques. All products are made in Australia following European standards of natural skincare, to create safe, ethical and effective products. The range has been certified by Cruelty Free International and does not contain parabens, mineral oils, silicones or artificial fragrances.
www.subtleenergies.com.au
More details
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Subtle Energies debuts in Italy at The Spa at Mandarin Oriental, Milan
07 Jun 2023 . BY Megan Whitby
Made in Australia, Subtle Energies products are created to promote authentic wellness through the power of vibrational medicine / Subtle Energies
Luxury Ayurveda aromatherapy brand Subtle Energies has made its first foray into the Italian wellness market and partnered with The Spa at Mandarin Oriental, Milan.

The Australia-based spa and wellbeing brand has introduced a full collection of facials, therapeutic body treatments, advanced holistic massages and wellness programmes to the Italian spa’s menu.

“Our products and treatments not only solve skin and body ailments but also empower one’s physical, mental and emotional wellbeing,” said Nick Irani, Subtle Energies director of operations and brand development.

“We’re delighted to partner with Mandarin Oriental, Milan and bring these healing therapies and products to the Italian market, and we look forward to developing the team to deliver our rejuvenating, restorative and healing therapies.”

Subtle Energies welcomes Alisa Shroff to the team
In other news, the brand has announced that Alisha Shroff has joined its senior leadership team as global marketing director.

As the head of all Subtle Energies global customer-centric initiatives, Shroff will focus on driving global omnichannel growth, content and digital marketing strategies, as well as helming the company's loyalty and CRM programmes.

“We’re thrilled to have Alisha join our family in this critical juncture of our journey,” said Nick Irani, “Her expertise in driving consumer-first initiatives will help drive us forward in our communications including all things digital.

“We look forward to elevating our brand presence further with Alisha on board as we release a strong innovative pipeline in celebration of our 30th year since Subtle Energies started as a clinic.”

With more than 17 years’ marketing expertise in luxury fashion, Shroff has previously spearheaded omnichannel and consumer communication and has global experience with a diverse portfolio of brands. She also holds a Master's Degree in International Marketing Management and will be based between Hong Kong and the UK.

About Subtle Energies
Partnered with more than 85 global spas, Subtle Energies creates results-based aromatherapy, natural skincare and wellness solutions founded on authentic Ayurveda principles.

Uniting the two sciences of Ayurveda and aromatherapy, Subtle Energies and its founder Farida Irani, are pioneers in reviving the art of using rare and essential oils long forgotten in today’s practices.

Subtle Energies employs a variety of therapeutic techniques and uses Marma therapy points (pivotal vital energy areas of the body that are worked on to strengthen the body and energise the surrounding muscle and tissue, releasing stress) to offer a sensorial and holistic experience.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!





Alisha Shroff is Subtle Energies' new global marketing director / Credit: Subtle Energies



/ Credit: Mandarin Oriental, Milan
PRODUCT NEWS
Ojmar introduces battery-free electronic locker to cut carbon footprints in health clubs and spas
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push Power' technology, which harnesses the energy created by a simple push of the nozzle.
Omorovicza celebrates Claridge’s partnership with exclusive two-hour ritual inspired by ballet
Hungarian skincare brand Omorovicza has introduced a signature treatment to mark its new partnership with the spa at the iconic Claridge’s hotel in London.
111Skin announces launch of Wrinkle Erasing Retinol Patches
Founder of 111Skin Dr Yannis Alexandrides has introduced the brand’s new Wrinkle Erasing Retinol Patches to provide a needle-free solution for wrinkles on the forehead and around the eyes and mouth.
Swissline creates Never-Creased Sunscreen SPF 50 for mature skin
Swissline has enhanced its Cell Shock Age Intelligence Collection with the introduction of the Never-Creased Sunscreen SPF 50. This new product is designed to nourish and safeguard the skin from sun damage, focusing on the face, neck and décolleté.
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Comfort Zone has introduced the Facial Roller, a non-invasive tool used to stimulate local microcirculation and promote better absorption of products.
Living Earth Crafts creates Radiance PT LED light therapy bed
Living Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments.
Biologique Recherche reveals triple-action Lift Buste 3D serum and protocol to enhance bust, décolleté and buttocks
French skincare brand Biologique Recherche has introduced a new serum and treatment to address the needs of the bust, décolleté and buttocks areas.
Fashionizer Spa reveals new partnership with Maybourne Riviera spa
The spa team at the prestigious French hotel, Maybourne Riviera, located in Roquebrune-Cap- Martin near Monaco, has chosen Fashionizer Spa to supply uniforms for its therapists.
Amra launches new SPF50+ Serum and announces spa partnerships in Maldives
Amra has announced the launch of its latest sun protection product; SPF50+ Serum.
BC SoftWear announces new EU distribution centre
Spa textiles supplier, BC SoftWear, has opened the doors to a new distribution hub in the Netherlands as part of its expansion into Europe.
Eminence Organic Skin Care launches Charcoal & Black Seed Collection to purify and balance
Eminence Organic Skin Care has unveiled its latest skincare range, harnessing the power of charcoal and black seed extract to rejuvenate and purify the skin.
Corinthia Budapest and Omorovicza collaborate to honour Hungarian spa culture
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+ More products   
 
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Phytomer

Phytomer remains an independent family business led by the founder’s son, Antoine Gédouin. We coun [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2024

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