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PRODUCT NEWS
Swissline introduces pro-ageing Décolleté and Bust Beautifying Serum
12 May 2023 . BY Megan Whitby
Swissline is planning to launch a Cell Shock Décolleté and Bust Treatment later this year / Swissline
Swissline is planning to launch a Cell Shock Décolleté and Bust Treatment later this year / Swissline

Photo: Swissline
Skincare shouldn’t stop at the chin
– Custodio d’Avo
The neck and décolletagé are often considered areas on the body where signs of ageing show sooner than others due to thinner skin, fewer oil-producing glands and regular exposure to the sun.

Luxury Swiss skincare brand Swissline has created a new solution for this in the form of the Décolleté and Bust Beautifying Serum. The product joins the brand's signature Cell Shock Body range.

Swissline’s international brand director, Custodio d’Avo, explained: “Skincare shouldn’t stop at the chin, particularly as the delicate décolleté and bust areas are particularly prone to premature ageing.

“The Décolleté and Bust Beautifying Serum firms and smooths the skin decreasing the appearance of lines, wrinkles and crepe-iness.”

The brand has created the gel-serum to be used at home to extend the efficacy of medical or aesthetic treatments, or used on its own.

It’s been formulated with a minimal number of actives so as to respect the fragility of the décolleté and bust areas and ensure the safety of the product as it is intended to be applied to the bust.

The serum also features low-molecular weight elastin to deliver amino acids
and natural-occurring peptides deeper into the skin as well as higher molecular weight marine collage to provide line-filling and plumping effects.

Swissline revealed to Spa Business that it will launch an all-new spa ritual – the Cell Shock Décolleté and Bust Treatment – in Q3 of 2023 showcasing three new products.
Company profile

Swissline by Dermalab

Inspired by the science of cellular rejuvenation and driven by the desire to optimise skin health and overall wellbeing, Swissline has been developing 360° advanced skincare formulas since 1989.

Read Swissline by Dermalab's full profile here
Supplier details
Swissline

Founded in Switzerland 35 years ago, Swissline's skin-friendly formulas support the skin barrier, boost collagen production and tackle inflammation with the most advanced ingredients and technologies. Alongside Swissline’s trusted, results-oriented skincare, the brand favours a holistic approach to skin health and wellness to further offset the effects of oxidative stress and premature aging.
https://www.swissline-cosmetics.com/en/
More details
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
PRODUCT NEWS
Swissline introduces pro-ageing Décolleté and Bust Beautifying Serum
12 May 2023 . BY Megan Whitby
Swissline is planning to launch a Cell Shock Décolleté and Bust Treatment later this year / Swissline

Photo: Swissline
Skincare shouldn’t stop at the chin
– Custodio d’Avo
The neck and décolletagé are often considered areas on the body where signs of ageing show sooner than others due to thinner skin, fewer oil-producing glands and regular exposure to the sun.

Luxury Swiss skincare brand Swissline has created a new solution for this in the form of the Décolleté and Bust Beautifying Serum. The product joins the brand's signature Cell Shock Body range.

Swissline’s international brand director, Custodio d’Avo, explained: “Skincare shouldn’t stop at the chin, particularly as the delicate décolleté and bust areas are particularly prone to premature ageing.

“The Décolleté and Bust Beautifying Serum firms and smooths the skin decreasing the appearance of lines, wrinkles and crepe-iness.”

The brand has created the gel-serum to be used at home to extend the efficacy of medical or aesthetic treatments, or used on its own.

It’s been formulated with a minimal number of actives so as to respect the fragility of the décolleté and bust areas and ensure the safety of the product as it is intended to be applied to the bust.

The serum also features low-molecular weight elastin to deliver amino acids
and natural-occurring peptides deeper into the skin as well as higher molecular weight marine collage to provide line-filling and plumping effects.

Swissline revealed to Spa Business that it will launch an all-new spa ritual – the Cell Shock Décolleté and Bust Treatment – in Q3 of 2023 showcasing three new products.
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PRODUCT NEWS
Ishga becomes an official partner for Team Scotland at the Commonwealth Games 2026
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in Scotland, has become an official partner for Team Scotland at the Commonwealth Games 2026.
Fashionizer Spa Uniforms releases affordable Grove Collection
Spa uniform specialist Fashionizer Spa has launched a new line of tunics and trousers called the Grove Collection.
Earthlite LLC announces parent operating group Intentional Wellness Brands
Earthlite LLC has announced the formation of a parent operating group, Intentional Wellness Brands (IWB), which comprises a portfolio of wellness companies.
Yon-Ka develops Beard Oil
Yon-Ka has launched its new Beard Oil, to strengthen and soften beard hair without leaving a greasy finish.
Pharmos Natur launches Lunar Skin Ritual using products designed to work at night
Pharmos Natur has launched a Night Elixir and Night Cream to be used in its latest therapy, the Lunar Skin Ritual.
HPO Tech introduces hyperbaric chamber, Oyster
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell.
Manduka debuts premium P/ROX hybrid fitness mat
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training.
Rebalance Tech ramps up Impulse rollout
Consumer desire for overall wellbeing is driving demand for Impulse, a multisensory bed by Rebalance Tech, according to distributor Spa Vision.
Nilo Spa Design introduces Marea dry flotation bed
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water to support the body evenly in a zero-gravity-like experience.
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
+ More products   
 
COMPANY PROFILES
UK Spa Association

Our mission is to raise awareness of our industry within schools, colleges, society and crucially at [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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