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PROMOTION
Three essential spa revenue strategies for 2023
02 Dec 2022
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t going to be enough to get ahead of the competition in 2023.

Once the December rush is over, take some time to consider new strategies to boost your revenue and business growth.

Here’s some advice from all-in-one spa software provider, Zenoti.

Must-have memberships

Introduce a membership program that makes loyal guests feel special and drives recurring income. Align it with your business goals to fill potential revenue gaps. For example, offer membership perks on quiet days, or exclusive offers on new treatments to boost their popularity. Give members smartphone access to their member profile, credits and rewards to make participating in the program effortless.

Irresistible upselling and cross-selling

Not every staff member is a natural salesperson – and they don’t have to be. Boost your treatment and retail sales with a software primed for upselling and cross-selling. Zenoti suggests relevant add-ons both during the online booking process and to your front desk and providers during a service.

Unmissable marketing campaigns

When a business continues to send non-targeted marketing promotions, most recipients will start ignoring their messages. Drive better results by sending email and SMS promotions that take each guest’s purchase history into account. For example, massage offers to past massage guests.

With a tool like Zenoti Smart Marketing, the system automatically detects when you have gaps in your appointment book and sends relevant promotions to guests who are overdue a visit.

Find out how your spa could grow in 2023. Contact Zenoti for a customised demonstration.
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
Company profile

Zenoti

Zenoti addresses every facet of running a spa, from crafting an exceptional client experience and empowering staff to increasing revenue via automation and AI.

Read Zenoti's full profile here
Supplier details
Zenoti
Sale Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
PRODUCT NEWS
TempleSpa showcases new range with treatments that ‘spark energy and joy’
British spa and skincare brand TempleSpa has introduced two treatments to showcase its new Energy & Joy body and home range.
Circadia unveils Pre & Post Biotic Nourishing Mask with Royal Tea
Professional US skincare brand Circadia has created a new face mask to protect, restore and nourish the skin and its microbiome.
ESPA announces launch of Protect & Brighten Daily Skin Shield SPF 50
ESPA has introduced a new sun protection solution designed to combat photo-ageing, UV- related damage, sunspots, uneven skin tone, fine lines and wrinkles.
Dornbracht's Serenity Sky taps into TCM and Kneipp therapy
"Weightless, powerful, refreshing," is how Dornbracht's CEO Stefan Gesing describes the therapeutic water experiences of the company's new Serenity Sky shower panel
Esse Skincare introduces sun-activated Pro-Sun D serum
Vitamin D is a cornerstone of skin health, but with sunlight being our primary natural source, it's crucial to exercise caution against overexposure to potent rays.
Kloodos unveils futuristic Cell Stack PBM pod
Kloodos has secured the global distribution rights for a futuristic photobiomodulation (PBM) pod that also emits negative ions and has been designed to create a float-like feeling.
Ojmar introduces battery-free electronic locker to cut carbon footprints in health clubs and spas
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push Power' technology, which harnesses the energy created by a simple push of the nozzle.
Omorovicza celebrates Claridge’s partnership with exclusive two-hour ritual inspired by ballet
Hungarian skincare brand Omorovicza has introduced a signature treatment to mark its new partnership with the spa at the iconic Claridge’s hotel in London.
111Skin announces launch of Wrinkle Erasing Retinol Patches
Founder of 111Skin Dr Yannis Alexandrides has introduced the brand’s new Wrinkle Erasing Retinol Patches to provide a needle-free solution for wrinkles on the forehead and around the eyes and mouth.
Swissline creates Never-Creased Sunscreen SPF 50 for mature skin
Swissline has enhanced its Cell Shock Age Intelligence Collection with the introduction of the Never-Creased Sunscreen SPF 50. This new product is designed to nourish and safeguard the skin from sun damage, focusing on the face, neck and décolleté.
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Comfort Zone has introduced the Facial Roller, a non-invasive tool used to stimulate local microcirculation and promote better absorption of products.
Living Earth Crafts creates Radiance PT LED light therapy bed
Living Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments.
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COMPANY PROFILES
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CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
PROMOTION
Three essential spa revenue strategies for 2023
02 Dec 2022
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t going to be enough to get ahead of the competition in 2023.

Once the December rush is over, take some time to consider new strategies to boost your revenue and business growth.

Here’s some advice from all-in-one spa software provider, Zenoti.

Must-have memberships

Introduce a membership program that makes loyal guests feel special and drives recurring income. Align it with your business goals to fill potential revenue gaps. For example, offer membership perks on quiet days, or exclusive offers on new treatments to boost their popularity. Give members smartphone access to their member profile, credits and rewards to make participating in the program effortless.

Irresistible upselling and cross-selling

Not every staff member is a natural salesperson – and they don’t have to be. Boost your treatment and retail sales with a software primed for upselling and cross-selling. Zenoti suggests relevant add-ons both during the online booking process and to your front desk and providers during a service.

Unmissable marketing campaigns

When a business continues to send non-targeted marketing promotions, most recipients will start ignoring their messages. Drive better results by sending email and SMS promotions that take each guest’s purchase history into account. For example, massage offers to past massage guests.

With a tool like Zenoti Smart Marketing, the system automatically detects when you have gaps in your appointment book and sends relevant promotions to guests who are overdue a visit.

Find out how your spa could grow in 2023. Contact Zenoti for a customised demonstration.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
PRODUCT NEWS
TempleSpa showcases new range with treatments that ‘spark energy and joy’
British spa and skincare brand TempleSpa has introduced two treatments to showcase its new Energy & Joy body and home range.
Circadia unveils Pre & Post Biotic Nourishing Mask with Royal Tea
Professional US skincare brand Circadia has created a new face mask to protect, restore and nourish the skin and its microbiome.
ESPA announces launch of Protect & Brighten Daily Skin Shield SPF 50
ESPA has introduced a new sun protection solution designed to combat photo-ageing, UV- related damage, sunspots, uneven skin tone, fine lines and wrinkles.
Dornbracht's Serenity Sky taps into TCM and Kneipp therapy
"Weightless, powerful, refreshing," is how Dornbracht's CEO Stefan Gesing describes the therapeutic water experiences of the company's new Serenity Sky shower panel
Esse Skincare introduces sun-activated Pro-Sun D serum
Vitamin D is a cornerstone of skin health, but with sunlight being our primary natural source, it's crucial to exercise caution against overexposure to potent rays.
Kloodos unveils futuristic Cell Stack PBM pod
Kloodos has secured the global distribution rights for a futuristic photobiomodulation (PBM) pod that also emits negative ions and has been designed to create a float-like feeling.
Ojmar introduces battery-free electronic locker to cut carbon footprints in health clubs and spas
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push Power' technology, which harnesses the energy created by a simple push of the nozzle.
Omorovicza celebrates Claridge’s partnership with exclusive two-hour ritual inspired by ballet
Hungarian skincare brand Omorovicza has introduced a signature treatment to mark its new partnership with the spa at the iconic Claridge’s hotel in London.
111Skin announces launch of Wrinkle Erasing Retinol Patches
Founder of 111Skin Dr Yannis Alexandrides has introduced the brand’s new Wrinkle Erasing Retinol Patches to provide a needle-free solution for wrinkles on the forehead and around the eyes and mouth.
Swissline creates Never-Creased Sunscreen SPF 50 for mature skin
Swissline has enhanced its Cell Shock Age Intelligence Collection with the introduction of the Never-Creased Sunscreen SPF 50. This new product is designed to nourish and safeguard the skin from sun damage, focusing on the face, neck and décolleté.
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Comfort Zone has introduced the Facial Roller, a non-invasive tool used to stimulate local microcirculation and promote better absorption of products.
Living Earth Crafts creates Radiance PT LED light therapy bed
Living Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments.
+ More products   
 
COMPANY PROFILES
SKYY

As a part of AKT Group, SKYY builds upon the rich legacy of our flagship brand, C.O.D.E., with its r [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS