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NEWS
Accor boosts luxury portfolio with stake in Banyan Tree
POSTED 09 Dec 2016 . BY Jane Kitchen
Based in Singapore, Banyan Tree currently manages or has ownership interests in more than 60 spas, as well as 30 hotels and resorts, around the world
AccorHotels has bought a 5 per cent stake in luxury resort operator Banyan Tree in a move to strengthen its position in the luxury hotel space.

The agreement is a long-term partnership where both parties will collaborate to develop and manage Banyan Tree hotels around the world. Accor also has the option to purchase an additional 5 per cent stake in Banyan Tree.

Ho Kwon Ping, executive chair of Banyan Tree, said that the strategic alliance allows Banyan Tree to remain an independent company and yet accelerate the company’s growth around the world.

“This agreement is not only transformational for Banyan Tree, but is also an innovation for the global hospitality industry,” Ping said. “With the current consolidation of mega hotel companies, smaller but also global players – many family-controlled – are also seeking strategic alliances with the global giants.

"We believe this agreement will propel our brands rapidly to global reach and range and strengthen our ability to embrace change and innovation in the hospitality industry with a strong global partner. We are excited and committed to this partnership."

This boosts Accor’s luxury portfolio, currently made up of Raffles, Fairmont, Sofitel Legend, So Sofitel, Sofitel, MGallery by Sofitel, Pullman and Swissôtel. The company formed a new luxury division after its acquisition of FRHI earlier this year.

Industry veteran Andrew Gibson is heading up wellbeing for Accor’s luxury division.

Based in Singapore, Banyan Tree currently manages or has ownership interests in more than 60 spas, as well as 30 hotels and resorts, 80 retail galleries, and three golf courses in 27 countries.

Sebastien Bazin, CEO and chair of AccorHotels, said: “Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our guests. Banyan Tree Holdings has created key leading positions across Asia with luxury resorts, one of the fastest growing segments in the industry. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally, hence strengthening our leadership in the luxury hotel space.”
RELATED STORIES
  Banyan Tree opening resorts in Morocco and China


Banyan Tree is set to open its first property in Morocco in September, and will also open a property in China in Q3 2016.
  Banyan Tree debuts ‘fully-immersive wellbeing experience’ in Mexico featuring villas with unlimited spa treatments


Banyan Tree has launched dedicated Spa Sanctuary Villas at two of its resorts in Mexico: the Banyan Tree Mayakoba on the Riviera Maya and the Banyan Tree Cabo Marques, near Acapulco.
  Banyan Tree Spa to debut by the Li River in Yangshou county, southeast China


Asian spa operator Banyan Tree Spa is to open a new spa in the ancient township of Fuli, southeast China, amidst the Karst Mountains and Li River, designed as a village retreat.
  Angsana-branded luxury spa coming to Malaysia's Penang


Banyan Tree Hotels & Resorts is to open its first-ever resort in Malayasia following the unveiling of plans for a Angsana-branded luxury spa resort on the shores of Penang.
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NEWS
Accor boosts luxury portfolio with stake in Banyan Tree
POSTED 09 Dec 2016 . BY Jane Kitchen
Based in Singapore, Banyan Tree currently manages or has ownership interests in more than 60 spas, as well as 30 hotels and resorts, around the world
AccorHotels has bought a 5 per cent stake in luxury resort operator Banyan Tree in a move to strengthen its position in the luxury hotel space.

The agreement is a long-term partnership where both parties will collaborate to develop and manage Banyan Tree hotels around the world. Accor also has the option to purchase an additional 5 per cent stake in Banyan Tree.

Ho Kwon Ping, executive chair of Banyan Tree, said that the strategic alliance allows Banyan Tree to remain an independent company and yet accelerate the company’s growth around the world.

“This agreement is not only transformational for Banyan Tree, but is also an innovation for the global hospitality industry,” Ping said. “With the current consolidation of mega hotel companies, smaller but also global players – many family-controlled – are also seeking strategic alliances with the global giants.

"We believe this agreement will propel our brands rapidly to global reach and range and strengthen our ability to embrace change and innovation in the hospitality industry with a strong global partner. We are excited and committed to this partnership."

This boosts Accor’s luxury portfolio, currently made up of Raffles, Fairmont, Sofitel Legend, So Sofitel, Sofitel, MGallery by Sofitel, Pullman and Swissôtel. The company formed a new luxury division after its acquisition of FRHI earlier this year.

Industry veteran Andrew Gibson is heading up wellbeing for Accor’s luxury division.

Based in Singapore, Banyan Tree currently manages or has ownership interests in more than 60 spas, as well as 30 hotels and resorts, 80 retail galleries, and three golf courses in 27 countries.

Sebastien Bazin, CEO and chair of AccorHotels, said: “Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our guests. Banyan Tree Holdings has created key leading positions across Asia with luxury resorts, one of the fastest growing segments in the industry. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally, hence strengthening our leadership in the luxury hotel space.”
RELATED STORIES
Banyan Tree opening resorts in Morocco and China


Banyan Tree is set to open its first property in Morocco in September, and will also open a property in China in Q3 2016.
Banyan Tree debuts ‘fully-immersive wellbeing experience’ in Mexico featuring villas with unlimited spa treatments


Banyan Tree has launched dedicated Spa Sanctuary Villas at two of its resorts in Mexico: the Banyan Tree Mayakoba on the Riviera Maya and the Banyan Tree Cabo Marques, near Acapulco.
Banyan Tree Spa to debut by the Li River in Yangshou county, southeast China


Asian spa operator Banyan Tree Spa is to open a new spa in the ancient township of Fuli, southeast China, amidst the Karst Mountains and Li River, designed as a village retreat.
Angsana-branded luxury spa coming to Malaysia's Penang


Banyan Tree Hotels & Resorts is to open its first-ever resort in Malayasia following the unveiling of plans for a Angsana-branded luxury spa resort on the shores of Penang.
MORE NEWS
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
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The Wellness

Guaranteeing economic success for our customers - as well as the ultimate wellness experience for th [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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