PROMOTION
Make the most of your bookings with Book4Time’s innovative yield management features
03 Mar 2023
 / Book4Time
/ Book4Time
Book4Time is the leading cloud-based spa and amenity management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor.

Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.

Its latest launch is its advanced yield management capabilities.

Simply put, yield management is the practice of adjusting prices based on demand.

This is a practice that the hospitality industry has been using since the 70s. From airlines to hotel rooms, prices can always fluctuate based on demand. The best example is that maybe there’s a huge sporting event taking place near your hotel of choice, you’ll likely be paying more during the weekend of this sporting event because demand is up and that hotel is trying to capture the maximum amount of revenue.

The spa industry and yield management
During the past couple of years, the spa industry has begun to catch on and utilise this practice to make up for slower days without having to discount their services or offerings, which can actually harm a business.

Yield management gives spa directors and general managers the opportunity to use new sales and marketing techniques to fill their treatment rooms during these slower times to entice guests to make a visit to the spa and to make up for potential lost revenue.

On a slower day, your system could automatically lower prices for you. Pair these prices with a smooth marketing campaign for hotel guests, you could turn your entire schedule around.

Book4Time’s out-of-the-box solution has always given users the option to use yield management features, allowing management teams to set the system up to automatically fluctuate prices based on the day of the week or practitioner.

However, we recently took it a step further to give our clients a fully automated 360-degree yielding experience.
With our new advanced yielding features, our clients can set their systems to yield by room occupancy, spa utilisation percentage and hour of the day.

These new offerings will allow spa directors to run their spa and treatment rooms at their maximum efficiency when choosing to use this feature.

Suzanne Holbrook, senior corporate director of spa operations for Marriott International and Ritz Carlton, is an expert in yield- and revenue management.

She oversees 160 spas at hotels and resorts and is recognised for an almost magical ability to produce outstanding financial results.

Holbrook told Spa Executive Magazine in an interview: “There’s always the fear of change! We’re used to yield management with airlines and hotels, but not in spas. Why? Let’s be the disruptors. We shouldn’t wait for every other industry to move forward.”

Book4Time Inc
Address: 306 Town Centre Blvd. Suite 400 Markham, ON L3R 0Y6 Canada
FEATURED SUPPLIERS
Nils Behrens named guest of honour for 2023 Medical Wellness Congress
Medi-wellness industry event, The Medical Wellness Congress (MWC), will take place this year from 24-25 April near Vienna in Austria, following the success of its debut event in 2022.
How can Himalayan salt products add value to your spa?
Looking to take your spa guests’ experiences to the next level? With its natural therapeutic properties and soothing aesthetic, Himalayan salt is a powerful tool for enhancing the healing value of your treatment spaces.
Swissline reveals the truth about collagen
Collagen is a macromolecule… it can’t cross the dermis when applied topically, so, why would anyone want to invest in collagen skincare?
Esthetica’s Shirodhara Massage Bed honours Ayurveda’s ancient traditions
The Shirodhara Massage Bed is Esthetica’s multipurpose massage table solution, designed for both oil and dry massages.
Sustainability at its best: Fashionizer Spa unveils new Kinthia Robe
No luxury spa guest experience is complete without a warm welcome and a luxurious robe. Fashionizer Spa knows this better than anyone and has recently unveiled its latest sustainable offering in the form of a spa gown called Kinthia inspired by a classic kimono silhouette.
Wellness leaders to unite at Medical Wellness Congress in Austria this April
After revealing an exciting speaker line-up and conference programme, the Medical Wellness Congress industry event – the first European conference targeting the medispa sector – is thrilled to highlight its brand sponsors.
Yon-Ka’s new vitamin C serum and facial promote radiance and combat ageing
Yon-Ka’s brand-new facial, Vitamin C25, provides the ultimate anti-ageing, radiance- enhancing, unifying solution for those searching for even more beautiful skin in just 60 minutes.
Anticipation builds for 15th anniversary of Forum HOTel&Spa this June
Annual industry event Forum HOTel&SPA is taking place on 1 June, 2023 in Paris to offer a perfect blend of expert insight, networking and sharing of best practice.
MSpa is revolutionising the game in portable spa technology
MSpa delivers the ultimate relaxation experience to spa operators and customers worldwide. The world’s most trusted and reputable hot tub brand, MSpa stands out from the competition due to its superior performance technologies.
Touchless wellness experiences with verified results: what you need to know
Gharieni's innovative market-leading touchless technologies take spa customers on journeys at the forefront of the 21st-century wellness experience.
/skin regimen/; Your glow-to urban skincare regimen
/skin regimen/ combines nature and science in concentrated clinically proven formulas that counteract visible signs of ageing related to lifestyle; stress, pollution and urban aggressors.
Myndstream launches Spa Music Service to transform spa clients’ audio experience
Myndstream – the official music partner of the Global Wellness Institute and its annual Summit – has unveiled its innovative Spa Music Service to elevate clients’ audio experience at spa and wellness facilities.
+ More featured suppliers  
LATEST JOBS
+ More jobs  

COMPANY PROFILES
Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solut [more...]
Universal Companies

The ultimate spa and wellness resource, Universal Companies is an international distributor of produ [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Mar - 02 Apr 2023

BEAUTY Düsseldorf

Düsseldorf Exhibition Centre, Düsseldorf, Germany
03-06 Apr 2023

SPATEC North America

La Cantera Resort & Spa, San Antonio, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023
News   Products   Magazine
PROMOTION
Make the most of your bookings with Book4Time’s innovative yield management features
03 Mar 2023
/ Book4Time
Book4Time is the leading cloud-based spa and amenity management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor.

Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.

Its latest launch is its advanced yield management capabilities.

Simply put, yield management is the practice of adjusting prices based on demand.

This is a practice that the hospitality industry has been using since the 70s. From airlines to hotel rooms, prices can always fluctuate based on demand. The best example is that maybe there’s a huge sporting event taking place near your hotel of choice, you’ll likely be paying more during the weekend of this sporting event because demand is up and that hotel is trying to capture the maximum amount of revenue.

The spa industry and yield management
During the past couple of years, the spa industry has begun to catch on and utilise this practice to make up for slower days without having to discount their services or offerings, which can actually harm a business.

Yield management gives spa directors and general managers the opportunity to use new sales and marketing techniques to fill their treatment rooms during these slower times to entice guests to make a visit to the spa and to make up for potential lost revenue.

On a slower day, your system could automatically lower prices for you. Pair these prices with a smooth marketing campaign for hotel guests, you could turn your entire schedule around.

Book4Time’s out-of-the-box solution has always given users the option to use yield management features, allowing management teams to set the system up to automatically fluctuate prices based on the day of the week or practitioner.

However, we recently took it a step further to give our clients a fully automated 360-degree yielding experience.
With our new advanced yielding features, our clients can set their systems to yield by room occupancy, spa utilisation percentage and hour of the day.

These new offerings will allow spa directors to run their spa and treatment rooms at their maximum efficiency when choosing to use this feature.

Suzanne Holbrook, senior corporate director of spa operations for Marriott International and Ritz Carlton, is an expert in yield- and revenue management.

She oversees 160 spas at hotels and resorts and is recognised for an almost magical ability to produce outstanding financial results.

Holbrook told Spa Executive Magazine in an interview: “There’s always the fear of change! We’re used to yield management with airlines and hotels, but not in spas. Why? Let’s be the disruptors. We shouldn’t wait for every other industry to move forward.”

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Book4Time Inc
Address: 306 Town Centre Blvd. Suite 400 Markham, ON L3R 0Y6 Canada
PRODUCT NEWS
Nils Behrens named guest of honour for 2023 Medical Wellness Congress
Medi-wellness industry event, The Medical Wellness Congress (MWC), will take place this year from 24-25 April near Vienna in Austria, following the success of its debut event in 2022.
How can Himalayan salt products add value to your spa?
Looking to take your spa guests’ experiences to the next level? With its natural therapeutic properties and soothing aesthetic, Himalayan salt is a powerful tool for enhancing the healing value of your treatment spaces.
Swissline reveals the truth about collagen
Collagen is a macromolecule… it can’t cross the dermis when applied topically, so, why would anyone want to invest in collagen skincare?
Esthetica’s Shirodhara Massage Bed honours Ayurveda’s ancient traditions
The Shirodhara Massage Bed is Esthetica’s multipurpose massage table solution, designed for both oil and dry massages.
Sustainability at its best: Fashionizer Spa unveils new Kinthia Robe
No luxury spa guest experience is complete without a warm welcome and a luxurious robe. Fashionizer Spa knows this better than anyone and has recently unveiled its latest sustainable offering in the form of a spa gown called Kinthia inspired by a classic kimono silhouette.
Wellness leaders to unite at Medical Wellness Congress in Austria this April
After revealing an exciting speaker line-up and conference programme, the Medical Wellness Congress industry event – the first European conference targeting the medispa sector – is thrilled to highlight its brand sponsors.
Yon-Ka’s new vitamin C serum and facial promote radiance and combat ageing
Yon-Ka’s brand-new facial, Vitamin C25, provides the ultimate anti-ageing, radiance- enhancing, unifying solution for those searching for even more beautiful skin in just 60 minutes.
Anticipation builds for 15th anniversary of Forum HOTel&Spa this June
Annual industry event Forum HOTel&SPA is taking place on 1 June, 2023 in Paris to offer a perfect blend of expert insight, networking and sharing of best practice.
MSpa is revolutionising the game in portable spa technology
MSpa delivers the ultimate relaxation experience to spa operators and customers worldwide. The world’s most trusted and reputable hot tub brand, MSpa stands out from the competition due to its superior performance technologies.
Touchless wellness experiences with verified results: what you need to know
Gharieni's innovative market-leading touchless technologies take spa customers on journeys at the forefront of the 21st-century wellness experience.
/skin regimen/; Your glow-to urban skincare regimen
/skin regimen/ combines nature and science in concentrated clinically proven formulas that counteract visible signs of ageing related to lifestyle; stress, pollution and urban aggressors.
Myndstream launches Spa Music Service to transform spa clients’ audio experience
Myndstream – the official music partner of the Global Wellness Institute and its annual Summit – has unveiled its innovative Spa Music Service to elevate clients’ audio experience at spa and wellness facilities.
+ More products   
 
COMPANY PROFILES
Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solut [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Mar - 02 Apr 2023

BEAUTY Düsseldorf

Düsseldorf Exhibition Centre, Düsseldorf, Germany
03-06 Apr 2023

SPATEC North America

La Cantera Resort & Spa, San Antonio, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS