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PRODUCT NEWS
Make the most of your bookings with Book4Time’s innovative yield management features
03 Mar 2023
 / Book4Time
/ Book4Time
Book4Time is the world's leading spa and ancillary revenue management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor.

Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.

Its latest launch is its advanced yield management capabilities.

Simply put, yield management is the practice of adjusting prices based on demand.

This is a practice that the hospitality industry has been using since the 70s. From airlines to hotel rooms, prices can always fluctuate based on demand. The best example is that maybe there’s a huge sporting event taking place near your hotel of choice, you’ll likely be paying more during the weekend of this sporting event because demand is up and that hotel is trying to capture the maximum amount of revenue.

The spa industry and yield management
During the past couple of years, the spa industry has begun to catch on and utilise this practice to make up for slower days without having to discount their services or offerings, which can actually harm a business.

Yield management gives spa directors and general managers the opportunity to use new sales and marketing techniques to fill their treatment rooms during these slower times to entice guests to make a visit to the spa and to make up for potential lost revenue.

On a slower day, your system could automatically lower prices for you. Pair these prices with a smooth marketing campaign for hotel guests, you could turn your entire schedule around.

Book4Time’s out-of-the-box solution has always given users the option to use yield management features, allowing management teams to set the system up to automatically fluctuate prices based on the day of the week or practitioner.

However, we recently took it a step further to give our clients a fully automated 360-degree yielding experience.
With our new advanced yielding features, our clients can set their systems to yield by room occupancy, spa utilisation percentage and hour of the day.

These new offerings will allow spa directors to run their spa and treatment rooms at their maximum efficiency when choosing to use this feature.

Suzanne Holbrook, senior corporate director of spa operations for Marriott International and Ritz Carlton, is an expert in yield- and revenue management.

She oversees 160 spas at hotels and resorts and is recognised for an almost magical ability to produce outstanding financial results.

Holbrook told Spa Executive Magazine in an interview: “There’s always the fear of change! We’re used to yield management with airlines and hotels, but not in spas. Why? Let’s be the disruptors. We shouldn’t wait for every other industry to move forward.”

Company profile

Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solutions for the hospitality market.

Read Book4Time Inc.'s full profile here
Suppliers
Book4Time Inc

Markham Ontario Canada
Book4Time is the leading spa and ancillary revenue management software for the world’s top hotels and resorts, used by more Forbes 5-Star resorts than any other vendor. Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf, and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.
www.book4time.com
More details
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©Cybertrek 2023
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
PRODUCT NEWS
Make the most of your bookings with Book4Time’s innovative yield management features
03 Mar 2023
/ Book4Time
Book4Time is the world's leading spa and ancillary revenue management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor.

Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.

Its latest launch is its advanced yield management capabilities.

Simply put, yield management is the practice of adjusting prices based on demand.

This is a practice that the hospitality industry has been using since the 70s. From airlines to hotel rooms, prices can always fluctuate based on demand. The best example is that maybe there’s a huge sporting event taking place near your hotel of choice, you’ll likely be paying more during the weekend of this sporting event because demand is up and that hotel is trying to capture the maximum amount of revenue.

The spa industry and yield management
During the past couple of years, the spa industry has begun to catch on and utilise this practice to make up for slower days without having to discount their services or offerings, which can actually harm a business.

Yield management gives spa directors and general managers the opportunity to use new sales and marketing techniques to fill their treatment rooms during these slower times to entice guests to make a visit to the spa and to make up for potential lost revenue.

On a slower day, your system could automatically lower prices for you. Pair these prices with a smooth marketing campaign for hotel guests, you could turn your entire schedule around.

Book4Time’s out-of-the-box solution has always given users the option to use yield management features, allowing management teams to set the system up to automatically fluctuate prices based on the day of the week or practitioner.

However, we recently took it a step further to give our clients a fully automated 360-degree yielding experience.
With our new advanced yielding features, our clients can set their systems to yield by room occupancy, spa utilisation percentage and hour of the day.

These new offerings will allow spa directors to run their spa and treatment rooms at their maximum efficiency when choosing to use this feature.

Suzanne Holbrook, senior corporate director of spa operations for Marriott International and Ritz Carlton, is an expert in yield- and revenue management.

She oversees 160 spas at hotels and resorts and is recognised for an almost magical ability to produce outstanding financial results.

Holbrook told Spa Executive Magazine in an interview: “There’s always the fear of change! We’re used to yield management with airlines and hotels, but not in spas. Why? Let’s be the disruptors. We shouldn’t wait for every other industry to move forward.”

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
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Renowned B Corp skincare and spa brand Comfort Zone is enhancing its iconic aromatherapy body range with a new inclusion: the Tranquillity™ Body Scrub.
Introducing Living Earth Crafts’ latest innovation; the Tribeca All-in-One Treatment Chair
Leading spa and wellness equipment supplier and manufacturer Living Earth Crafts (LEC) is proud to introduce the Tribeca All-in-One Treatment Chair.
Sustainability at its best: Fashionizer Spa unveils new Kinthia robe
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Spa Supply Solutions: Elevating the spa and wellness industry with innovative services
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The Iyashi Dôme revolution: luxury technology for exceptional spas
Spas embracing technology strategically position themselves as first-choice establishments. They differentiate themselves by offering innovative and personalised treatment paths that surpass the expectations of today's discerning customers.
Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
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Celebrating a year of La Maison myBlend’s world-leading skincare expertise
La Maison myBlend opened its doors to the world over a year ago last summer in the heart of Paris’ buzzy Marais neighbourhood.
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Biologique Recherche was founded by a family of passionate skincare experts. Today, it’s managed by Rupert Schmid and Pierre-Louis Delapalme, while Philippe Allouche, son of founders Yvan and Josette Allouche, leads the Research & Development team.
Elemental Herbology introduces cleansing duo to power new double cleanse routine
With the phenomenon of double cleansing taking the skincare world by storm, Elemental Herbology (voted Best Natural Spa Brand of 2023 in the Beauty Shortlist Awards 2023) has launched two new products to create a two-step double cleansing routine.
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Today’s headlines are brimming with examples of how the fusion of technology and artificial intelligence (AI) is propelling us towards a novel way of life.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
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