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NEWS
Paralympic Movement signs 'monumental' sponsorship deal with Toyota
POSTED 26 Nov 2015 . BY Matthew Campelli
Sir Philip Craven and Akio Toyoda sign deal Credit: Toyota
The Paralympic Movement has signed its first combined sponsorship deal with car manufacturer Toyota in an agreement which is being lauded as 'monumental'.

The Toyota Motor Corporation has inked a Worldwide Paralympic Partner deal until 2024 which will see the company provide vehicles, technological services and mobility support devices to the Paralympic Games.

It is the first partnership that brings together the International Paralympic Committee (IPC), all National Paralympic Committees (NPC), from 2017, and future Games Organising Committees from Tokyo 2020.

Although the partnership represents the first joint deal between the three bodies, Toyota becomes the IPC’s sixth Worldwide Paralympic Partner, joining Atos, Ottoback, Panasonic, Samsung and Visa.

The deal was announced today in the Japanese capital by IPC president Sir Philip Craven and Toyota president Akio Toyoda.

Craven said the partnership heralded a “monumental day”, adding: “Today the Paralympic Games are the world’s number one sporting event for driving societal transformation and in partnership with Toyota, we believe we can energise and activate the whole Paralympic Movement to further our impact on society, enriching millions more lives.”

Toyoda added: “We at Toyota share the IPC’s commitment to help create a society where we all have access to the same opportunities.”

“Sir Philip has noted the importance of mobility in promoting social participation for people with an impairment. We don’t want mobility be an obstacle, but rather an opportunity for people to achieve their dreams.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Paralympic Movement signs 'monumental' sponsorship deal with Toyota
POSTED 26 Nov 2015 . BY Matthew Campelli
Sir Philip Craven and Akio Toyoda sign deal Credit: Toyota
The Paralympic Movement has signed its first combined sponsorship deal with car manufacturer Toyota in an agreement which is being lauded as 'monumental'.

The Toyota Motor Corporation has inked a Worldwide Paralympic Partner deal until 2024 which will see the company provide vehicles, technological services and mobility support devices to the Paralympic Games.

It is the first partnership that brings together the International Paralympic Committee (IPC), all National Paralympic Committees (NPC), from 2017, and future Games Organising Committees from Tokyo 2020.

Although the partnership represents the first joint deal between the three bodies, Toyota becomes the IPC’s sixth Worldwide Paralympic Partner, joining Atos, Ottoback, Panasonic, Samsung and Visa.

The deal was announced today in the Japanese capital by IPC president Sir Philip Craven and Toyota president Akio Toyoda.

Craven said the partnership heralded a “monumental day”, adding: “Today the Paralympic Games are the world’s number one sporting event for driving societal transformation and in partnership with Toyota, we believe we can energise and activate the whole Paralympic Movement to further our impact on society, enriching millions more lives.”

Toyoda added: “We at Toyota share the IPC’s commitment to help create a society where we all have access to the same opportunities.”

“Sir Philip has noted the importance of mobility in promoting social participation for people with an impairment. We don’t want mobility be an obstacle, but rather an opportunity for people to achieve their dreams.”
RELATED STORIES
IPC launches Proud Paralympian to support athletes


Sunday will see the launch of a pilot education programme from the International Paralympic Committee. Proud Paralympian will be introduced at the IPC Powerlifting World Cup in Dubai.
London 2012 Paralympics has ‘transformed’ British attitudes towards disabled people


Nearly 70 per cent of Britons feel attitudes towards disabled people have improved since the London Paralympic Games in 2012.
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A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS