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Destination focus
London

Leading hotel brands are investing in London, while icons such as The Ritz and BT Tower are being redeveloped. How will they differentiate themselves in the competitive UK capital? Katie Barnes finds out


RAFFLES LONDON AT THE OWO
Opening date: Q3 2023
Guestrooms: 120
Residences: 85

• Raffles’ new UK home is steeped in history. The former Old War Office (OWO), dating back to 1906, was the base for Winston Churchill in WW2 and was once the site of Henry VIII’s Whitehall Palace before it burnt down

• It features Guerlain’s first spa in London. The French skincare brand is most known for its consumer-facing products, but now operates more than 40 branded spas and institutes worldwide

• The 27,000sq ft spa is spread over four levels

• Robert Jeffers, director of wellbeing, has worked in wellness for 18 years including head roles at BodyHoliday in St Lucia and Mandarin Oriental Hong Kong

• OWO is owned by the Hindujas, the UK’s richest family who have made their fortune in a diverse number of sectors – from real estate and healthcare to transport, finance and energy

• They bought the site in 2014 for a reported £350 million (US$444 million, €409.8 million) and spent £1 billion (US$1.3 billion, €1.2 billion) on its refurbishment

• Raffles has been a part of the Accor group since 2015

READ MORE: www.spabusiness.com/rafflesowo

The spa is spread over 27,000sq ft and marks Guerlain’s debut in the UK / photo: John Athimaritis
Pillar Wellbeing is running all wellness programmes / photo: John Athimaritis
Part of the spa reception at Raffles OWO / photo: John Athimaritis
MANDARIN ORIENTAL MAYFAIR
Opening date: Q2 2024
Guestrooms: 50
Residences: 77

• Bookings for Mandarin Oriental’s second London outpost are available from 1 July

• A subterranean spa has been imagined by Tokyo-based design studio, Curiosity

• The vision is to create a hub of nature and art, resulting in a sleek and stylish wellness space that draws on the greenery of Hanover Square on its doorstep

• Spa partners will include Swiss Perfection, Seed to Skin, OTO and Aromatherapy Associates

• Mandarin Oriental first landed in London’s Hyde Park in 1996 and spent £100 million (US$126.8 million, €117 million) on a major renovation, including its 14-treatment-room spa, in 2018

• The group has already revealed a third property in London Mandarin Oriental Bankside, which is due to open in 2028

READ MORE: www.spabusiness.com/momayfair
www.spabusiness.com/mobankside

A sleek and stylish wellness spa will open in July photo: MOHG
This is Mandarin Oriental’s second site in London and a third one will open in 2028 photo: MOHG
photo: MOHG
THE WHITELEY (SIX SENSES)
Opening date: 2025
Guestrooms: 110
Residences: 139 (14 branded as Six Senses

• A reported £3 billion (US$3.8 billion, €3.5 billion) has been invested in transforming The Whiteley, one of London’s first department stores which opened 130 years ago, into a notable property destination

• It will be home to the first Six Senses Place - an exciting new social wellness club concept for the brand which will offer wellness rooms alongside a central bar and lounge restaurant, co-working spaces and meeting rooms

• On top of this, the Six Senses hotel will still include a major focus on wellness and feature a separate 12-treatment-room spa, alchemy bar, gym and pool

• Six Senses was acquired by InterContinental Hotels Group for US$300 million (€274.8 million, £235 million) in 2019

• Today, it has more than 25 operational properties, a number which is likely to double in the next three years

READ MORE: Find out more details about Six Senses social wellness club concept in our exclusive interview with CEO Neil Jacobs: spabusiness.com/neiljacobs

READ MORE: Six Senses’ wellness pioneer Anna Bjurstam also reveals more details here: spabusiness.com/satellitesites

The Whiteley will be the launch site for Six Senses social wellness club concept / photo: six senses
There will also be a 12-treatment-room spa / photo: six senses
PENINSULA LONDON
Opening date: Q3 2023
Guestrooms: 90
Residences: 25

• UK debut for the high-end Asian-based operator that’s been seven years in the making

• Spa director Louise Molloy has more than 20 years of experience and has spent much of her career in Hong Kong and the UAE

• The two-floor spa and wellness facility has been inspired by London’s famous parks and created in guidance with a feng shui master

• The spa was designed by US architect and designer Peter Marino, a creative who’s also worked with Cheval Blanc, Dior, Chanel and Louis Vuitton

• Suppliers include Subtle Energies and Margy’s Monte Carlo – Peninsula’s preferred skincare partners – as well as Barr + Wray, Gharieni, Italidea linen and ZeroWaste by Urb’n Nature

• Established in 1928, Peninsula Hotels has 12 properties in 10 major cities in its portfolio

• The brand is owned and operated by The Hongkong and Shanghai Hotels Ltd, which was incorporated in 1866 and is one of Asia’s oldest hotel companies that’s still in operation

READ MORE: www.spabusiness.com/peninsulalondon

Spa designer Peter Marino is known for his work with Dior, Chanel and Louis Vuitton / photo: The Peninsula London
The two-storey spa has been inspired by London’s famous parks / photo: The Peninsula London
photo: The Peninsula London
THE EMORY
Opening date: Q2 2024
Guestrooms: 61

• Opening in April, The Emory is the latest development by the Maybourne Group, which owns and operates Claridge’s, The Connaught and The Berkeley

• The all-suite hotel has floors dedicated to different world-class interior designers including Alexandra Champalimaud, André Fu and Pierre-Yves Rochon

• Spanning four floors and 2,000sq m, its private members’ club, Surrenne, is a major new wellness retreat for the capital

• Surrenne facilities will be free to hotel guests, while an annual club membership sits at £10,000 (US$12,662, €11,752), plus a £5,000 (US$6,331, €5,876) joining fee

• It promises a blend of immersive spa, beauty, recovery and fitness amenities and is firmly positioning itself in the longevity bracket – think Virtusan wellness tech, hyperbaric chambers and cold plunges mixed with skincare by plastic surgeon Dr Lara Devgan, aromatherapy sauna, snow shower and ashiatsu massage

• An entire floor is dedicated to classes by fitness pioneer, Tracy Anderson, who has a celebrity following for her sculpting method

• Itanda, the spa design agency led by Inge Theron, is charged with developing all wellness concepts for The Maybourne Group

READ MORE: Find out more about Claridge’s first-ever spa: www.spabusiness.com/claridgesspa

READ MORE: Visit www.spabusiness.com/surrenne for more details

Surrenne, the private members’ club, focuses on longevity / photo: The Emory
Each floor of the all-suite hotel is dedicated to a world-class designer / photo: Surrenne
The Emory is a sister property to Claridge’s and The Berkeley / photo: The Emory
THE RITZ
Opening date: 2028
Guestrooms: Up to 155

• spokesperson from The Ritz has revealed to Spa Business that plans to modernise the famous hotel are still forging ahead

• The refurbishment was announced in 2021 and will reportedly cost more than £300 million (US$378.7 million, €350.2 million)

• The green light has been given for an extensive 12-storey extension – including a five-floor basement – that will see leisure facilities added to the grande dame for the first time in its 118-year history

• It’s believed that a spa spread over multiple levels, offering anything from eight to 18 treatment rooms, will be a key feature

• Qatari investor Abdulhadi Mana Al-Hajri purchased The Ritz from the Barclay family in 2020 for an estimated £700 million (US$883.7 million, €817.1 million)

The Ritz has been given the green light to add a 12-storey extension / photo: shutterstock/Kiev.Victor
BT TOWER
Opening date and guestrooms: Unconfirmed

• News broke in late February that London’s iconic BT Tower is going to be transformed into a luxury hotel after being sold to MCR Hotels

• MCR, which owns 150 US hotels, will work with London-based design firm Heatherwick Studios on the project

• BT Group, the telecommunications conglomerate, sold the property in a £275 million (US$347 million, €321.3 million) deal

• The 620ft tower is a well-known landmark spanning 37 floors

• It opened in 1964 and was the tallest structure in London until 1980

READ MORE: www.spabusiness.com/bttower

The BT Tower was once the tallest structure in London / photo: shutterstock/DrPhee Jummy
THE CHANCERY ROSEWOOD
Opening date: 2025
Guestrooms: 146

• Rosewood is due to open its second site in London next year Paragraph in here

• It will feature an Asaya spa, an integrative wellness concept which the group launched in late 2017 and is now rolling out with much momentum globally

• Canadian design studio Yabu Pushelberg is imagining the spa, while British architect David Chipperfield is leading the transformation of the hotel which was once home to the US Embassy

• Rosewood opened its first hotel and signature Sense spa in London in 2013, marking the group’s debut in Europe

• The Chancery project is being delivered by Rosewood in partnership with real estate developer Qatari Diar

READ MORE: Find out more about Rosewood’s first London spa here: www.spabusiness.com/rosewoodlondon

READ MORE: What is Asaya’s interpretation of ‘integrative wellness’? See www.spabusiness.com/rosewoodtopteam to find out

It will feature Asaya, Rosewood’s integrative wellness concept / photo: shutterstock/PDragon Images

Read more from this issue of Spa Business magazine

View contents of Spa Business 2024 issue 1
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Longevity in spas: a strategic choice, not a default setting
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COMPANY PROFILES
Hydrafacial

Founded in 1997, Hydrafacial has grown to become one of the world’s leading skin health brands. [more...]
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Founded in 2008 by a Traditional Chinese Medicine Practitioner, Elemental Herbology is a spa, retail [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Destination focus
London

Leading hotel brands are investing in London, while icons such as The Ritz and BT Tower are being redeveloped. How will they differentiate themselves in the competitive UK capital? Katie Barnes finds out


RAFFLES LONDON AT THE OWO
Opening date: Q3 2023
Guestrooms: 120
Residences: 85

• Raffles’ new UK home is steeped in history. The former Old War Office (OWO), dating back to 1906, was the base for Winston Churchill in WW2 and was once the site of Henry VIII’s Whitehall Palace before it burnt down

• It features Guerlain’s first spa in London. The French skincare brand is most known for its consumer-facing products, but now operates more than 40 branded spas and institutes worldwide

• The 27,000sq ft spa is spread over four levels

• Robert Jeffers, director of wellbeing, has worked in wellness for 18 years including head roles at BodyHoliday in St Lucia and Mandarin Oriental Hong Kong

• OWO is owned by the Hindujas, the UK’s richest family who have made their fortune in a diverse number of sectors – from real estate and healthcare to transport, finance and energy

• They bought the site in 2014 for a reported £350 million (US$444 million, €409.8 million) and spent £1 billion (US$1.3 billion, €1.2 billion) on its refurbishment

• Raffles has been a part of the Accor group since 2015

READ MORE: www.spabusiness.com/rafflesowo

The spa is spread over 27,000sq ft and marks Guerlain’s debut in the UK / photo: John Athimaritis
Pillar Wellbeing is running all wellness programmes / photo: John Athimaritis
Part of the spa reception at Raffles OWO / photo: John Athimaritis
MANDARIN ORIENTAL MAYFAIR
Opening date: Q2 2024
Guestrooms: 50
Residences: 77

• Bookings for Mandarin Oriental’s second London outpost are available from 1 July

• A subterranean spa has been imagined by Tokyo-based design studio, Curiosity

• The vision is to create a hub of nature and art, resulting in a sleek and stylish wellness space that draws on the greenery of Hanover Square on its doorstep

• Spa partners will include Swiss Perfection, Seed to Skin, OTO and Aromatherapy Associates

• Mandarin Oriental first landed in London’s Hyde Park in 1996 and spent £100 million (US$126.8 million, €117 million) on a major renovation, including its 14-treatment-room spa, in 2018

• The group has already revealed a third property in London Mandarin Oriental Bankside, which is due to open in 2028

READ MORE: www.spabusiness.com/momayfair
www.spabusiness.com/mobankside

A sleek and stylish wellness spa will open in July photo: MOHG
This is Mandarin Oriental’s second site in London and a third one will open in 2028 photo: MOHG
photo: MOHG
THE WHITELEY (SIX SENSES)
Opening date: 2025
Guestrooms: 110
Residences: 139 (14 branded as Six Senses

• A reported £3 billion (US$3.8 billion, €3.5 billion) has been invested in transforming The Whiteley, one of London’s first department stores which opened 130 years ago, into a notable property destination

• It will be home to the first Six Senses Place - an exciting new social wellness club concept for the brand which will offer wellness rooms alongside a central bar and lounge restaurant, co-working spaces and meeting rooms

• On top of this, the Six Senses hotel will still include a major focus on wellness and feature a separate 12-treatment-room spa, alchemy bar, gym and pool

• Six Senses was acquired by InterContinental Hotels Group for US$300 million (€274.8 million, £235 million) in 2019

• Today, it has more than 25 operational properties, a number which is likely to double in the next three years

READ MORE: Find out more details about Six Senses social wellness club concept in our exclusive interview with CEO Neil Jacobs: spabusiness.com/neiljacobs

READ MORE: Six Senses’ wellness pioneer Anna Bjurstam also reveals more details here: spabusiness.com/satellitesites

The Whiteley will be the launch site for Six Senses social wellness club concept / photo: six senses
There will also be a 12-treatment-room spa / photo: six senses
PENINSULA LONDON
Opening date: Q3 2023
Guestrooms: 90
Residences: 25

• UK debut for the high-end Asian-based operator that’s been seven years in the making

• Spa director Louise Molloy has more than 20 years of experience and has spent much of her career in Hong Kong and the UAE

• The two-floor spa and wellness facility has been inspired by London’s famous parks and created in guidance with a feng shui master

• The spa was designed by US architect and designer Peter Marino, a creative who’s also worked with Cheval Blanc, Dior, Chanel and Louis Vuitton

• Suppliers include Subtle Energies and Margy’s Monte Carlo – Peninsula’s preferred skincare partners – as well as Barr + Wray, Gharieni, Italidea linen and ZeroWaste by Urb’n Nature

• Established in 1928, Peninsula Hotels has 12 properties in 10 major cities in its portfolio

• The brand is owned and operated by The Hongkong and Shanghai Hotels Ltd, which was incorporated in 1866 and is one of Asia’s oldest hotel companies that’s still in operation

READ MORE: www.spabusiness.com/peninsulalondon

Spa designer Peter Marino is known for his work with Dior, Chanel and Louis Vuitton / photo: The Peninsula London
The two-storey spa has been inspired by London’s famous parks / photo: The Peninsula London
photo: The Peninsula London
THE EMORY
Opening date: Q2 2024
Guestrooms: 61

• Opening in April, The Emory is the latest development by the Maybourne Group, which owns and operates Claridge’s, The Connaught and The Berkeley

• The all-suite hotel has floors dedicated to different world-class interior designers including Alexandra Champalimaud, André Fu and Pierre-Yves Rochon

• Spanning four floors and 2,000sq m, its private members’ club, Surrenne, is a major new wellness retreat for the capital

• Surrenne facilities will be free to hotel guests, while an annual club membership sits at £10,000 (US$12,662, €11,752), plus a £5,000 (US$6,331, €5,876) joining fee

• It promises a blend of immersive spa, beauty, recovery and fitness amenities and is firmly positioning itself in the longevity bracket – think Virtusan wellness tech, hyperbaric chambers and cold plunges mixed with skincare by plastic surgeon Dr Lara Devgan, aromatherapy sauna, snow shower and ashiatsu massage

• An entire floor is dedicated to classes by fitness pioneer, Tracy Anderson, who has a celebrity following for her sculpting method

• Itanda, the spa design agency led by Inge Theron, is charged with developing all wellness concepts for The Maybourne Group

READ MORE: Find out more about Claridge’s first-ever spa: www.spabusiness.com/claridgesspa

READ MORE: Visit www.spabusiness.com/surrenne for more details

Surrenne, the private members’ club, focuses on longevity / photo: The Emory
Each floor of the all-suite hotel is dedicated to a world-class designer / photo: Surrenne
The Emory is a sister property to Claridge’s and The Berkeley / photo: The Emory
THE RITZ
Opening date: 2028
Guestrooms: Up to 155

• spokesperson from The Ritz has revealed to Spa Business that plans to modernise the famous hotel are still forging ahead

• The refurbishment was announced in 2021 and will reportedly cost more than £300 million (US$378.7 million, €350.2 million)

• The green light has been given for an extensive 12-storey extension – including a five-floor basement – that will see leisure facilities added to the grande dame for the first time in its 118-year history

• It’s believed that a spa spread over multiple levels, offering anything from eight to 18 treatment rooms, will be a key feature

• Qatari investor Abdulhadi Mana Al-Hajri purchased The Ritz from the Barclay family in 2020 for an estimated £700 million (US$883.7 million, €817.1 million)

The Ritz has been given the green light to add a 12-storey extension / photo: shutterstock/Kiev.Victor
BT TOWER
Opening date and guestrooms: Unconfirmed

• News broke in late February that London’s iconic BT Tower is going to be transformed into a luxury hotel after being sold to MCR Hotels

• MCR, which owns 150 US hotels, will work with London-based design firm Heatherwick Studios on the project

• BT Group, the telecommunications conglomerate, sold the property in a £275 million (US$347 million, €321.3 million) deal

• The 620ft tower is a well-known landmark spanning 37 floors

• It opened in 1964 and was the tallest structure in London until 1980

READ MORE: www.spabusiness.com/bttower

The BT Tower was once the tallest structure in London / photo: shutterstock/DrPhee Jummy
THE CHANCERY ROSEWOOD
Opening date: 2025
Guestrooms: 146

• Rosewood is due to open its second site in London next year Paragraph in here

• It will feature an Asaya spa, an integrative wellness concept which the group launched in late 2017 and is now rolling out with much momentum globally

• Canadian design studio Yabu Pushelberg is imagining the spa, while British architect David Chipperfield is leading the transformation of the hotel which was once home to the US Embassy

• Rosewood opened its first hotel and signature Sense spa in London in 2013, marking the group’s debut in Europe

• The Chancery project is being delivered by Rosewood in partnership with real estate developer Qatari Diar

READ MORE: Find out more about Rosewood’s first London spa here: www.spabusiness.com/rosewoodlondon

READ MORE: What is Asaya’s interpretation of ‘integrative wellness’? See www.spabusiness.com/rosewoodtopteam to find out

It will feature Asaya, Rosewood’s integrative wellness concept / photo: shutterstock/PDragon Images

Read more from this issue of Spa Business magazine

View contents of Spa Business 2024 issue 1
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People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
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The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Hydrafacial

Founded in 1997, Hydrafacial has grown to become one of the world’s leading skin health brands. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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