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Editor's letter
The pursuit of happiness

As happiness becomes increasingly recognised as the ultimate measure of prosperity, the spa and wellness industry stands poised to play a pivotal role in cultivating joy and harmony on a global scale


The latest World Happiness Report shows that Finland is the ‘happiest’ country for the seventh year running, while the US has fallen out of the top 20 for the first time since the report was initially published in 2012. Fresh insights across different ages and generations also show that young people in the West are becoming unhappier.

The report, based on 140 nations, offers insights into the wellbeing of populations, societal trends and consumer preferences. It serves as a compass for spas as they create environments that nurture happiness and contentment.

At the same time, it also validates everything spas stand for. This issue of Spa Business is packed full of myriad examples that feed into happiness, such as Joali Being, a Maldivian island dedicated to transformative wellness (p60) and the debut of Janu, Aman’s sister brand which celebrates “genuine human interaction” (p12). Yet perhaps the most profound, in a world grappling with escalating stressors, is the Sauna Aid initiative which is bringing respite to war-torn Ukraine (p24).

Happiness is also increasingly grabbing the attention of policymakers worldwide. On p30, we take a deep dive into the plans for a ‘mindfulness city’ that have been revealed by the King of Bhutan. The development, nearly as big as Hong Kong, is underpinned by the country’s deep-rooted spirituality and its Gross National Happiness index – a measure indicating the wellness of its people that guides the government.

Most recently, the inaugural World Wellbeing Policy Forum – part of the World Happiness Summit – was held in the UK (see www.spabusiness.com/wwpf). Based on the belief that “wellbeing progress should be the main objective of societies”, the event saw international leaders explore the role that government, business, politics and education have to play in improving global wellness.

Coincidentally, both the happiness report and forum are backed by the United Nations, which champions happiness and believes it to be a “fundamental human goal”.

Such high-level recognition – and action – in the pursuit of happiness can only be a good thing for our industry. By aligning services with this in mind, stakeholders can position themselves as indispensable contributors to individual and societal wellbeing.
photo: Jack Emmerson

Katie Barnes is the editor of Spa Business magazine | [email protected]

Read more from this issue of Spa Business magazine

View contents of Spa Business 2024 issue 1
FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
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COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
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21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
Editor's letter
The pursuit of happiness

As happiness becomes increasingly recognised as the ultimate measure of prosperity, the spa and wellness industry stands poised to play a pivotal role in cultivating joy and harmony on a global scale


The latest World Happiness Report shows that Finland is the ‘happiest’ country for the seventh year running, while the US has fallen out of the top 20 for the first time since the report was initially published in 2012. Fresh insights across different ages and generations also show that young people in the West are becoming unhappier.

The report, based on 140 nations, offers insights into the wellbeing of populations, societal trends and consumer preferences. It serves as a compass for spas as they create environments that nurture happiness and contentment.

At the same time, it also validates everything spas stand for. This issue of Spa Business is packed full of myriad examples that feed into happiness, such as Joali Being, a Maldivian island dedicated to transformative wellness (p60) and the debut of Janu, Aman’s sister brand which celebrates “genuine human interaction” (p12). Yet perhaps the most profound, in a world grappling with escalating stressors, is the Sauna Aid initiative which is bringing respite to war-torn Ukraine (p24).

Happiness is also increasingly grabbing the attention of policymakers worldwide. On p30, we take a deep dive into the plans for a ‘mindfulness city’ that have been revealed by the King of Bhutan. The development, nearly as big as Hong Kong, is underpinned by the country’s deep-rooted spirituality and its Gross National Happiness index – a measure indicating the wellness of its people that guides the government.

Most recently, the inaugural World Wellbeing Policy Forum – part of the World Happiness Summit – was held in the UK (see www.spabusiness.com/wwpf). Based on the belief that “wellbeing progress should be the main objective of societies”, the event saw international leaders explore the role that government, business, politics and education have to play in improving global wellness.

Coincidentally, both the happiness report and forum are backed by the United Nations, which champions happiness and believes it to be a “fundamental human goal”.

Such high-level recognition – and action – in the pursuit of happiness can only be a good thing for our industry. By aligning services with this in mind, stakeholders can position themselves as indispensable contributors to individual and societal wellbeing.
photo: Jack Emmerson

Katie Barnes is the editor of Spa Business magazine | [email protected]

Read more from this issue of Spa Business magazine

View contents of Spa Business 2024 issue 1
LATEST NEWS
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
+ More news   
 
FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS