Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
Everyone’s talking about
DNA testing

More commonly associated with crime scenes and paternity tests, DNA testing is becoming mainstream. Julie Cramer finds out what this means for spas

By Julie Cramer | Published in Spa Business 2019 issue 2


Fuelled by the growth of popular companies such as US-based 23&Me, DNA testing is more readily available to consumers than ever before. And it’s also becoming a service offered by health and wellness providers.

DNA testing involves a simple saliva swab which can be analysed to deliver powerful health information directly into the hands of the consumer. UK-based firm Chronomics has taking things a step further by launching one of the world’s first consumer epigenetics testing kits and we take a closer look at that on p20.

But what should people do with this data once they receive it? Is this where spa facilities should be stepping in as the experts to prescribe lifestyle changes and assist with their implementation? What sort of services are spas offering?

The good news is that, with the growth of third party DNA testing providers, spas don’t need to have a medical component onsite as everything can be outsourced, with specialist training provided for staff. But how do they choose a credible partner?

There are caveats to consider too. How can such sensitive data be protected, and how can spas deal with the delivery of often life-changing information? And with the extra infrastructure a spa might need, will the service be profitable?

We talk to leading wellness providers and industry experts about how spas can tackle these issues.
Simone Gibertoni CEO, Clinique la Prairie
Simone Gibertoni

The future of wellness is based on genetics. Soon there will be no ‘standard' detox or wellness programmes. Instead, they'll be customised according to genetic tests.

We chose to partner with Gene Predictis (GP) because of its expertise. It's tests are based on the most recent validated knowledge in the field of health and genetics and proprietary algorithms.

GP developed genetic testing panels specifically for Clinique La Prairie, which launched in December. A saliva swab is sent to the GP labs for DNA analysis and in three days a personalised report giving an overview of inherited risk factors is made available to our doctors for review and health recommendations.

Our physicians, who have also been trained by GP scientists, can identify risks of developing certain diseases, for which a treatment or preventive care is available. In addition, they can help by giving guidance on how to improve quality of life by focusing on things like nutrition, stress reduction, better sleep etc.

The genetic test has been added to our renowned Revitalisation programmes and the Master Detox programme, and will soon be integrated into Weight Management offering and maybe more programmes in the future. Prices for these all-inclusive, multi-night packages start at CHF14,900 (US$14.7k). 

The future of wellness is based on genetics. Soon there will be no ‘standard' detox or wellness programmes"

So far clients are keen and very impressed that they can get such personalised medical information and advice.

I'd say the main success of our DNA tests is that they promote an increased awareness for prevention and give greater motivation to adopt a better lifestyle. Recently we had a patient who was hesitating in doing further cardiological investigations, even though the medical consultations indicated a need for it. But when his DNA results showed an increased genetic risk for heart attack, he decided to go further into preventive care.

Gibertoni joined Switzerland's Clinique La Prairie in 2016. He's worked in the luxury, cosmetics and industrial sectors for 20-plus years

Mary Huddleston Tabacchi professor emerita, Cornell University
Mary Huddleston

I can see a number of advantages and disadvantages to spas offering DNA testing, for both the consumer and operators.

Tests usually only require a saliva sample, which is easy to collect, and spas could be seen as a one-stop shop for this kind of service (instead of going to the doctors). This will allow customers to find out about health markers they otherwise might never have known about.

Offering DNA testing could help set the spa apart from other facilities, increase their standing as a wellness provider and even increase occupancy.

But there are potential downsides too, of course. Important psychological factors must be taken into consideration. Is it the place of a spa practitioner to deliver certain kinds of results and what kind of impact might that have on them psychologically – for better or worse? On the other hand, they are the best placed to help clients achieve the lifestyle modifications that might be needed.

"Spas might have to consider extra personnel costs and insurance against potential misinterpretation"

There’s also a debate that DNA blood samples may have less impurities than saliva. If blood is to be taken, it’s likely that the spa will have to employ a phlebotomist. Who will interpret the findings? Will there be a need for a doctor on the premises? And how will the spa protect the privacy of the information?

The added costs could end up outweighing the extra revenue these tests bring. Spas might have to consider extra personnel costs, more space, and increased insurance against potential mistakes or misinterpretation.

In addition, while personalised nutritional approaches may be a step in the right direction, few scientific organisations believe we even have enough current genetic information to assist in diet effectiveness. It’s clearly a complex matter.

Huddleston Tabacchi has a PhD in biochemical nutrition, biostatistics, and a specialist knowledge of the global spa industry

Lina Lotto, spa director, SenSpa
Lina Lotto

I’ve long been aware of DNA testing as a tool, not only to discover ancestry but to identify individual health markers and biological influences. I’ve always wanted to use it personally, but it was initially expensive.

I found DNAFit to be a very affordable and excellent choice. After testing it on our team, we’re just about to launch it to our 380-plus SenSpa members at a cost of £149 (US$194, €172).

Our fitness team have completed 23 DNAFit training modules and four exams so they can now programme PT sessions using the DNA tool.

Although the reports are user friendly and self-evident in the way information is presented, our team is able to interpret genetic markers that determine the body’s functionality. For example, am I better built for power or endurance, am I likely to suffer injury and how quickly might I recover from a workout?

"Reports help us to home in on the most effective means to achieve wellness goals without wasting time"

The reports help us to home in on the most effective means to achieve wellness goals without wasting time, energy and resources on activity or nutrition that adds little or may even be detrimental.

We’re seeing now, especially with the treatment of disease, that a one-size-fits-all approach does not work. We’re in an era of personalisation and there‘s nothing more personal than DNA testing to tailor and eliminate activities or foods that aren’t beneficial.

We may already be doing what’s good for us. For example, I instinctively prefer a lower carbohydrate diet – which is exactly what my DNA says is right for me. But I also gained a huge amount of insight that I can put to practical use every day.

Lotto is a senior executive at Greenclose Hotels, UK, and has overseen its SenSpa at Careys Manor for 15 years

Marina Efraimoglou, CEO and founder, Euphoria Retreat
Marina Efraimoglou

We see the huge value of DNA testing. It’s something that can have a highly personalised influence on lifestyle interventions that can be used to reduce the expression of a ‘bad’ genotype.

We chose to partner with the Greek firm Eucrasia, whose experts have been studying human metabolic function for more than 20 years, producing a significant track record of over 15,000 clinical cases.

One of the tests we offer is 3GL, which costs €110 (US$124, £95). Through a simple finger prick blood test, we measure the levels of glutathione, the master protection cell for our metabolism. We also measure blood glucose levels. From this we can we determine a person’s precise antioxidant nutritional needs and identify the ideal isoglycemic diet to keep blood glucose balanced. Balanced sugar levels promote wellness, longevity and metabolic homeostasis.

Our advanced seven-night Nutrigenomics Programme, priced at €3,471 (US$3,925, £3,000), measures the influence of your lifestyle and nutritional habits in the expression of your genetic code.

"It can have a highly personalised influence on lifestyle interventions"

Using a blood panel that measures around 200 parameters, our scientific team can assess a person’s cellular respiration, gut flora, general detoxification and how they metabolise macro and micro nutrients.

We use this information to prescribed diet and exercise, but nutrigenomics is so much more than that. It also encompasses elements such as recovery, psycho-emotional balancing, detoxification and meditative therapies.

This is a life-changing approach which, at a scientific level, goes right to the core of the nucleus of the cell – ie DNA and expression, and it’s why Euphoria is fundamentally changing clients’ health for the long term.

Formerly a high-profile banker, Efraimoglou set up Euphoria Retreat in Greece last year

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 2
DNA testing

Everyone’s talking about

DNA testing

Current article
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
Prism Light Pod

Prism Light Pod launched its first whole-body red light bed in 2016. We expanded with the Prism Li [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Everyone’s talking about
DNA testing

More commonly associated with crime scenes and paternity tests, DNA testing is becoming mainstream. Julie Cramer finds out what this means for spas

By Julie Cramer | Published in Spa Business 2019 issue 2


Fuelled by the growth of popular companies such as US-based 23&Me, DNA testing is more readily available to consumers than ever before. And it’s also becoming a service offered by health and wellness providers.

DNA testing involves a simple saliva swab which can be analysed to deliver powerful health information directly into the hands of the consumer. UK-based firm Chronomics has taking things a step further by launching one of the world’s first consumer epigenetics testing kits and we take a closer look at that on p20.

But what should people do with this data once they receive it? Is this where spa facilities should be stepping in as the experts to prescribe lifestyle changes and assist with their implementation? What sort of services are spas offering?

The good news is that, with the growth of third party DNA testing providers, spas don’t need to have a medical component onsite as everything can be outsourced, with specialist training provided for staff. But how do they choose a credible partner?

There are caveats to consider too. How can such sensitive data be protected, and how can spas deal with the delivery of often life-changing information? And with the extra infrastructure a spa might need, will the service be profitable?

We talk to leading wellness providers and industry experts about how spas can tackle these issues.
Simone Gibertoni CEO, Clinique la Prairie
Simone Gibertoni

The future of wellness is based on genetics. Soon there will be no ‘standard' detox or wellness programmes. Instead, they'll be customised according to genetic tests.

We chose to partner with Gene Predictis (GP) because of its expertise. It's tests are based on the most recent validated knowledge in the field of health and genetics and proprietary algorithms.

GP developed genetic testing panels specifically for Clinique La Prairie, which launched in December. A saliva swab is sent to the GP labs for DNA analysis and in three days a personalised report giving an overview of inherited risk factors is made available to our doctors for review and health recommendations.

Our physicians, who have also been trained by GP scientists, can identify risks of developing certain diseases, for which a treatment or preventive care is available. In addition, they can help by giving guidance on how to improve quality of life by focusing on things like nutrition, stress reduction, better sleep etc.

The genetic test has been added to our renowned Revitalisation programmes and the Master Detox programme, and will soon be integrated into Weight Management offering and maybe more programmes in the future. Prices for these all-inclusive, multi-night packages start at CHF14,900 (US$14.7k). 

The future of wellness is based on genetics. Soon there will be no ‘standard' detox or wellness programmes"

So far clients are keen and very impressed that they can get such personalised medical information and advice.

I'd say the main success of our DNA tests is that they promote an increased awareness for prevention and give greater motivation to adopt a better lifestyle. Recently we had a patient who was hesitating in doing further cardiological investigations, even though the medical consultations indicated a need for it. But when his DNA results showed an increased genetic risk for heart attack, he decided to go further into preventive care.

Gibertoni joined Switzerland's Clinique La Prairie in 2016. He's worked in the luxury, cosmetics and industrial sectors for 20-plus years

Mary Huddleston Tabacchi professor emerita, Cornell University
Mary Huddleston

I can see a number of advantages and disadvantages to spas offering DNA testing, for both the consumer and operators.

Tests usually only require a saliva sample, which is easy to collect, and spas could be seen as a one-stop shop for this kind of service (instead of going to the doctors). This will allow customers to find out about health markers they otherwise might never have known about.

Offering DNA testing could help set the spa apart from other facilities, increase their standing as a wellness provider and even increase occupancy.

But there are potential downsides too, of course. Important psychological factors must be taken into consideration. Is it the place of a spa practitioner to deliver certain kinds of results and what kind of impact might that have on them psychologically – for better or worse? On the other hand, they are the best placed to help clients achieve the lifestyle modifications that might be needed.

"Spas might have to consider extra personnel costs and insurance against potential misinterpretation"

There’s also a debate that DNA blood samples may have less impurities than saliva. If blood is to be taken, it’s likely that the spa will have to employ a phlebotomist. Who will interpret the findings? Will there be a need for a doctor on the premises? And how will the spa protect the privacy of the information?

The added costs could end up outweighing the extra revenue these tests bring. Spas might have to consider extra personnel costs, more space, and increased insurance against potential mistakes or misinterpretation.

In addition, while personalised nutritional approaches may be a step in the right direction, few scientific organisations believe we even have enough current genetic information to assist in diet effectiveness. It’s clearly a complex matter.

Huddleston Tabacchi has a PhD in biochemical nutrition, biostatistics, and a specialist knowledge of the global spa industry

Lina Lotto, spa director, SenSpa
Lina Lotto

I’ve long been aware of DNA testing as a tool, not only to discover ancestry but to identify individual health markers and biological influences. I’ve always wanted to use it personally, but it was initially expensive.

I found DNAFit to be a very affordable and excellent choice. After testing it on our team, we’re just about to launch it to our 380-plus SenSpa members at a cost of £149 (US$194, €172).

Our fitness team have completed 23 DNAFit training modules and four exams so they can now programme PT sessions using the DNA tool.

Although the reports are user friendly and self-evident in the way information is presented, our team is able to interpret genetic markers that determine the body’s functionality. For example, am I better built for power or endurance, am I likely to suffer injury and how quickly might I recover from a workout?

"Reports help us to home in on the most effective means to achieve wellness goals without wasting time"

The reports help us to home in on the most effective means to achieve wellness goals without wasting time, energy and resources on activity or nutrition that adds little or may even be detrimental.

We’re seeing now, especially with the treatment of disease, that a one-size-fits-all approach does not work. We’re in an era of personalisation and there‘s nothing more personal than DNA testing to tailor and eliminate activities or foods that aren’t beneficial.

We may already be doing what’s good for us. For example, I instinctively prefer a lower carbohydrate diet – which is exactly what my DNA says is right for me. But I also gained a huge amount of insight that I can put to practical use every day.

Lotto is a senior executive at Greenclose Hotels, UK, and has overseen its SenSpa at Careys Manor for 15 years

Marina Efraimoglou, CEO and founder, Euphoria Retreat
Marina Efraimoglou

We see the huge value of DNA testing. It’s something that can have a highly personalised influence on lifestyle interventions that can be used to reduce the expression of a ‘bad’ genotype.

We chose to partner with the Greek firm Eucrasia, whose experts have been studying human metabolic function for more than 20 years, producing a significant track record of over 15,000 clinical cases.

One of the tests we offer is 3GL, which costs €110 (US$124, £95). Through a simple finger prick blood test, we measure the levels of glutathione, the master protection cell for our metabolism. We also measure blood glucose levels. From this we can we determine a person’s precise antioxidant nutritional needs and identify the ideal isoglycemic diet to keep blood glucose balanced. Balanced sugar levels promote wellness, longevity and metabolic homeostasis.

Our advanced seven-night Nutrigenomics Programme, priced at €3,471 (US$3,925, £3,000), measures the influence of your lifestyle and nutritional habits in the expression of your genetic code.

"It can have a highly personalised influence on lifestyle interventions"

Using a blood panel that measures around 200 parameters, our scientific team can assess a person’s cellular respiration, gut flora, general detoxification and how they metabolise macro and micro nutrients.

We use this information to prescribed diet and exercise, but nutrigenomics is so much more than that. It also encompasses elements such as recovery, psycho-emotional balancing, detoxification and meditative therapies.

This is a life-changing approach which, at a scientific level, goes right to the core of the nucleus of the cell – ie DNA and expression, and it’s why Euphoria is fundamentally changing clients’ health for the long term.

Formerly a high-profile banker, Efraimoglou set up Euphoria Retreat in Greece last year

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 2
DNA testing

Everyone’s talking about

DNA testing

Current article
LATEST NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences.
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS