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First person
Thoughtful luxury

Susie Ellis shares her thoughts on her Lanserhof Sylt experience


Recently, when travelling in Germany, I had a 36-hour opportunity to experience the new Lanserhof resort on the island of Sylt.

During my stay, I experienced the “ah ha!” moment I was hoping for and understood why the famous brand has had so much success — and why Lanserhof properties typically enjoy a 75 per cent guest return rate, being fully booked most of the time.

Luxurious discipline
Lanserhof Sylt has that magical formula of being strict and luxurious in all the right ways. Guests are required to stay a minimum of seven days and in my view that timescale works. I’ve experienced this type of programming once before when I worked with the Golden Door in Southern California in the 70s. The programme there was strict and this is where Hollywood movie stars would go to get ready for a film – and they felt and looked terrific after only a week.

The combination of discipline and thoughtful luxury is a winner. Lanserhof removes temptation and guests end up doing the one thing that almost all of us have trouble accomplishing – saying no to easily available things that are not good for us.

They do this by offering marvellous substitutes – at Lanserhof Sylt there’s no coffee or alcohol, no cookies, no snacking and very low calorific intake. Plus, there are gentle gut cleansing protocols, a daily exercise programme and medical consultations. At the same time, there are also enjoyable and luxurious spa treatments on offer, together with caring people, beautiful views, high quality books to read, soothing music, highly-qualified medical staff, health education, abundant hydrotherapy options, beautiful skincare products, delicious (if very little) food, a connection with other like-minded guests, sumptuous sleep and more.

Simply effective
This is a model that's increasingly difficult to find, as most resorts offer a smörgåsbord of options (even the Golden Door now offers coffee and alcohol).

Many destination spas offer a wide variety of options because they say “this is the real world where people have choices and they need to learn to make good choices”. But that’s actually the point. People need a break from the abundance that most of us live around all the time. And while no one wants to feel deprived, uncomfortably hungry, bored or lonely, when a place mitigates all of those things with thoughtful substitutes, that really is a formula for success.

Is it expensive? Yes. Will you see results? Yes. The challenge for the operator is substituting wisely and even artistically and that takes thoughtful programming.

I’m glad there are still places that succeed with a strict yet thoughtful luxury formula. In my opinion, it’s the most effective and comfortable way to kick-start a new, healthy lifestyle. Sign me up!

Photo: Susie Ellis

"Lanserhof Sylt has that magical formula of being strict and luxurious in all the right ways" – Susie Ellis

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As a globally recognised provider of luxury spa solutions, MSpa is dedicated to bringing high-end spa experiences into more spa and wellness businesses and homes. [more...]

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The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]
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myBlend

myBlend launched in 2022. Operating our own Maison myBlend spa, we understand the needs of our partn [more...]
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Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
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28-29 Jul 2024

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03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
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First person
Thoughtful luxury

Susie Ellis shares her thoughts on her Lanserhof Sylt experience


Recently, when travelling in Germany, I had a 36-hour opportunity to experience the new Lanserhof resort on the island of Sylt.

During my stay, I experienced the “ah ha!” moment I was hoping for and understood why the famous brand has had so much success — and why Lanserhof properties typically enjoy a 75 per cent guest return rate, being fully booked most of the time.

Luxurious discipline
Lanserhof Sylt has that magical formula of being strict and luxurious in all the right ways. Guests are required to stay a minimum of seven days and in my view that timescale works. I’ve experienced this type of programming once before when I worked with the Golden Door in Southern California in the 70s. The programme there was strict and this is where Hollywood movie stars would go to get ready for a film – and they felt and looked terrific after only a week.

The combination of discipline and thoughtful luxury is a winner. Lanserhof removes temptation and guests end up doing the one thing that almost all of us have trouble accomplishing – saying no to easily available things that are not good for us.

They do this by offering marvellous substitutes – at Lanserhof Sylt there’s no coffee or alcohol, no cookies, no snacking and very low calorific intake. Plus, there are gentle gut cleansing protocols, a daily exercise programme and medical consultations. At the same time, there are also enjoyable and luxurious spa treatments on offer, together with caring people, beautiful views, high quality books to read, soothing music, highly-qualified medical staff, health education, abundant hydrotherapy options, beautiful skincare products, delicious (if very little) food, a connection with other like-minded guests, sumptuous sleep and more.

Simply effective
This is a model that's increasingly difficult to find, as most resorts offer a smörgåsbord of options (even the Golden Door now offers coffee and alcohol).

Many destination spas offer a wide variety of options because they say “this is the real world where people have choices and they need to learn to make good choices”. But that’s actually the point. People need a break from the abundance that most of us live around all the time. And while no one wants to feel deprived, uncomfortably hungry, bored or lonely, when a place mitigates all of those things with thoughtful substitutes, that really is a formula for success.

Is it expensive? Yes. Will you see results? Yes. The challenge for the operator is substituting wisely and even artistically and that takes thoughtful programming.

I’m glad there are still places that succeed with a strict yet thoughtful luxury formula. In my opinion, it’s the most effective and comfortable way to kick-start a new, healthy lifestyle. Sign me up!

Photo: Susie Ellis

"Lanserhof Sylt has that magical formula of being strict and luxurious in all the right ways" – Susie Ellis

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FEATURED SUPPLIERS

Elevate your offering with the new MSpa Duet
As a globally recognised provider of luxury spa solutions, MSpa is dedicated to bringing high-end spa experiences into more spa and wellness businesses and homes. [more...]

Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]
+ More featured suppliers  
COMPANY PROFILES
myBlend

myBlend launched in 2022. Operating our own Maison myBlend spa, we understand the needs of our partn [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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