GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
News   Features   Video    Products   Magazine   Handbook   Email sign up   Advertise  
Focus on
IV nutrition therapy

Is IV nutrition therapy as credible as some spas claim? Lisa Starr investigates this increasingly popular spa offering


Perusing spa menus today, you may come across IV nutrition or vitamin therapy. If hearing ‘IV’ makes you think of something medical, you’re not far off the mark. Sir Christopher Wren crafted the first intravenous device for human and animal blood transfusions in the late 1600s from a writing quill and pig’s bladder. Thankfully, the delivery system had been updated by the time it came into regular use by the medical establishment in the early 1900s and since then the scope of the treatment has widened.

The concept is based on injecting fluids, vitamins, minerals and amino acids directly into the bloodstream, bypassing the digestive system. Although the method isn’t without its sceptics (see p86), hospitals use it as a quick way to hydrate patients and get them essential nutrients and in the 1960s John Myer, a US doctor, became famous for his ‘cocktail’ of ingredients which help manage the symptoms of many conditions such as cardiovascular disorders, fibromyalgia, asthma and seasonal allergies. The mixture included vitamins B and C, selenium, magnesium sulphate and calcium gluconate and while the exact recipe died with Dr Myer in 1984, it forms the basis for many infusion menus today.

What’s on offer?
As spas extend their menus for differentiation and venture into medi-wellness, IV nutrition therapy has become more available in these settings. It’s customary to see options that promise everything from a general wellness boost and hydration to fat-burning, anti-ageing and immune system benefits, as well as drips that address specific conditions such as hangovers, jet lag and morning sickness.

IV nutrition therapy is offered in a variety of settings, from wellness clinics and spas to chains and franchises such as VitaLounge and The Elixir Clinic. A 1-litre bag infusion typically takes 20-30 minutes and an individual treatment is usually priced between US$104-US$225 (€88-€188, £75-£162).

Training / partnerships
IV therapy is deemed a medical service so regulations require the involvement and/or oversight of a physician or healthcare practitioner. Spas in the medi-wellness domain typically employ nurses to administer it and in some cases have medical teams to create their own IV ‘recipes’.

Those that don’t have medical personnel can form partnerships with existing clinics or providers. Mandarin Oriental in Dubai, for example, offers IV therapy in conjunction with The Elixir Clinic.

The Elixir Clinic has nine locations worldwide and specialises in VitaDrip® infusions. Other spa partnerships are with Emirates Palace in Abu Dhabi and ESPA Life at Corinthia in London.

When a client requests an IV treatment at a spa, a local Elixir Clinic physician will send a nurse to administer the drip in either a treatment room or a relaxation area.

Why should spas offer it?
At Mandarin Oriental Dubai, senior spa director Sara Codner reports that guests enjoy the ability to have a clinical infusion in a spa setting. Customers having a mani/pedi service will often request a drip, which can be received at the same time, or the spa can provide an anti-ageing vitamin infusion to complement a facial.

Codner says they’re great for last-minute small group bookings. If five guests book and there are only four therapists available, a drip can be offered to the fifth person – and then “everyone wants it”! Since COVID-19, guests have also been very responsive to having immunity-boost drips, she adds.

In Thailand, the Anantara Siam Bangkok Hotel has partnered with local healthcare provider Verita to create VIVID Bangkok which it describes as a “vibrant IV drip bar, anti-ageing and aesthetics hub”. And the duo is set to launch another two in the country. VIVID offers IV infusions alongside other regenerative treatments such as ozone therapy and injectables.

Hotel PR manager Camilla Coburn Davis says many VIVID clients are new guests who’ve sought out the facility after seeing it on social media, or from word-of-mouth recommendations. “We’ve received overwhelmingly positive feedback about the IV therapy and we’re particularly proud of the glowing reviews of our qualified nurses,” she says.

The most popular package is an off-the-shelf infusion delivered once every two weeks for optimal results. However, one-off IVs can be personalised to suit the lifestyle needs of individuals.

First-person experience
I tried IV therapy at City Hydration, a clinic owned by a physician, in Philadelphia, Pennsylvania. The studio is a natural, light-filled space with six comfy seats, in a small office building in the city centre.

I was the only client when I visited at 1.15pm, although they said they’d been busy earlier. I was greeted by the only employee present, an emergency room nurse who works a few shifts a week, and presented with the menu. I opted for the US$155 (£111, €128) Health Maintenance and Energy drip, which was basically a Myer’s cocktail – 1 litre of saline with b-complex, magnesium, calcium and vitamin C.

I settled into my recliner and a needle was expertly and quickly inserted and I rested my arm on a disposable pad on top of a pillow. The nurse told me the drip would take about 30 minutes and using my free hand to scroll through Instagram and play a few games on my mobile, the time went by quickly.

I was advised that the treatment would make me feel more energetic that afternoon and the next day, and that no, I wouldn’t have to use the restroom more than normal!

Later that evening I’d forgotten about my visit until I saw the plaster on my arm and, in honesty, I can’t say I felt any different. If I was at a spa for an entire day, this might be something I’d try in what would otherwise be downtime, but for the money required, I’d likely opt for a more physically enjoyable treatment.

THE SCEPTIC’S VIEW
Rick Pescatore, attending physician, Einstein Medical Center, USA
photo: RICK PESCATORE

For the vast majority of healthy individuals, IV vitamin infusions are neither effective, useful, nor recommended since most consumers do not suffer from vitamin deficiencies. In the rare scenario that they do, oral supplementation is more than sufficient.

Spas offering vitamin infusions should be careful not to make misleading statements regarding their effects. While rare, there are always risks, such as overdose of fat-soluble vitamins (A, D, E & K), as well as infection from improper medication or medical supply handling techniques.

Spas offering vitamin infusions should be careful not to make any misleading statements regarding their effects
OPERATOR VIEW
Dr Ursula Levine, general practitioner, Lanserhof Arts Club, London
photo: Lanserhof at The Arts Club

We’ve offered IV treatments at the Arts Club since opening in July 2019 and they’re an integral part of Lanserhof’s programmes across Europe. This includes the FX Mayr gut health method we’re known for, which is supported by both oral and IV supplementation and we’re pioneering this in the UK where it’s not as advanced as it is in German-speaking countries.

For us, IV treatments are medically-driven. Before any service, there’s a diagnosis, as medical services in the UK are heavily regulated. We provide a menu of drips, but advise on the best option. Most of our infusions are tailored to the individual before being administered by nurses.

IV bookings have risen by 20 per cent since the pandemic. People are trying them to help support their immune system and for detoxing and allergies in the spring. Many clients come in once a week for a month and then stretch out the treatments.

We expect popularity to continue, especially as we’ve just launched the first walk-in version of our renowned, customised fasting programme in the UK. The aim of the US$6,950 (€5,754, £5,000) package is to reset the gut in seven days by using IV therapy alongside lymph drainage, abdominal treatments, massage and personal training.

Before any service, there’s a diagnosis, as medical services in the UK are heavily regulated

Lisa Starr is a contributing editor at Spa Business magazine | [email protected]

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
Instagram and word of mouth recommendations have brought in customers at VIVID Bangkok Credit: photo: vivid at anantara siam bangkok
Starr says she didn’t feel much different after her IV therapy at City Hydration Credit: photo: PICTURE BY LISA STARR
FEATURED SUPPLIERS

Introducing Living Earth Crafts’ dynamic all-in-one esthetics workstation
Clean up your aesthetics rooms! Living Earth Crafts’ Parker Spa Trolley neatly houses a professional Silhouet-Tone steamer and a versatile Daylight Lamps full-spectrum mag lamp in the confines of its compact roll-top trolley. [more...]

HydraFacial: more than just a device
HydraFacial works in harmony with topical skincare lines and treatment services already carried in the spa, naturally increasing post-treatment retail sales for your chosen brand partners. [more...]
+ More featured suppliers  
COMPANY PROFILES
Dröm UK Ltd

Dröm UK specialises in the design and installation of luxury, bespoke spa and thermal wellbeing area [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

BC Softwear - Positioning Video for Pure Spa Linen & SupremeSoft
BC Softwear are the leading supplier of spa linen, luxury robes and footwear for the Spa Market. See how our Pure Spa Linen range can enhance your 5* spa and treatment offering. Thanks to The Langley, a Luxury Collection Hotel. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-03 Aug 2021

Spa Life International (UK)

The Woodlands Conference Centre, Wyboston, United Kingdom
09-13 Sep 2021

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
News   Products   Magazine
Focus on
IV nutrition therapy

Is IV nutrition therapy as credible as some spas claim? Lisa Starr investigates this increasingly popular spa offering


Perusing spa menus today, you may come across IV nutrition or vitamin therapy. If hearing ‘IV’ makes you think of something medical, you’re not far off the mark. Sir Christopher Wren crafted the first intravenous device for human and animal blood transfusions in the late 1600s from a writing quill and pig’s bladder. Thankfully, the delivery system had been updated by the time it came into regular use by the medical establishment in the early 1900s and since then the scope of the treatment has widened.

The concept is based on injecting fluids, vitamins, minerals and amino acids directly into the bloodstream, bypassing the digestive system. Although the method isn’t without its sceptics (see p86), hospitals use it as a quick way to hydrate patients and get them essential nutrients and in the 1960s John Myer, a US doctor, became famous for his ‘cocktail’ of ingredients which help manage the symptoms of many conditions such as cardiovascular disorders, fibromyalgia, asthma and seasonal allergies. The mixture included vitamins B and C, selenium, magnesium sulphate and calcium gluconate and while the exact recipe died with Dr Myer in 1984, it forms the basis for many infusion menus today.

What’s on offer?
As spas extend their menus for differentiation and venture into medi-wellness, IV nutrition therapy has become more available in these settings. It’s customary to see options that promise everything from a general wellness boost and hydration to fat-burning, anti-ageing and immune system benefits, as well as drips that address specific conditions such as hangovers, jet lag and morning sickness.

IV nutrition therapy is offered in a variety of settings, from wellness clinics and spas to chains and franchises such as VitaLounge and The Elixir Clinic. A 1-litre bag infusion typically takes 20-30 minutes and an individual treatment is usually priced between US$104-US$225 (€88-€188, £75-£162).

Training / partnerships
IV therapy is deemed a medical service so regulations require the involvement and/or oversight of a physician or healthcare practitioner. Spas in the medi-wellness domain typically employ nurses to administer it and in some cases have medical teams to create their own IV ‘recipes’.

Those that don’t have medical personnel can form partnerships with existing clinics or providers. Mandarin Oriental in Dubai, for example, offers IV therapy in conjunction with The Elixir Clinic.

The Elixir Clinic has nine locations worldwide and specialises in VitaDrip® infusions. Other spa partnerships are with Emirates Palace in Abu Dhabi and ESPA Life at Corinthia in London.

When a client requests an IV treatment at a spa, a local Elixir Clinic physician will send a nurse to administer the drip in either a treatment room or a relaxation area.

Why should spas offer it?
At Mandarin Oriental Dubai, senior spa director Sara Codner reports that guests enjoy the ability to have a clinical infusion in a spa setting. Customers having a mani/pedi service will often request a drip, which can be received at the same time, or the spa can provide an anti-ageing vitamin infusion to complement a facial.

Codner says they’re great for last-minute small group bookings. If five guests book and there are only four therapists available, a drip can be offered to the fifth person – and then “everyone wants it”! Since COVID-19, guests have also been very responsive to having immunity-boost drips, she adds.

In Thailand, the Anantara Siam Bangkok Hotel has partnered with local healthcare provider Verita to create VIVID Bangkok which it describes as a “vibrant IV drip bar, anti-ageing and aesthetics hub”. And the duo is set to launch another two in the country. VIVID offers IV infusions alongside other regenerative treatments such as ozone therapy and injectables.

Hotel PR manager Camilla Coburn Davis says many VIVID clients are new guests who’ve sought out the facility after seeing it on social media, or from word-of-mouth recommendations. “We’ve received overwhelmingly positive feedback about the IV therapy and we’re particularly proud of the glowing reviews of our qualified nurses,” she says.

The most popular package is an off-the-shelf infusion delivered once every two weeks for optimal results. However, one-off IVs can be personalised to suit the lifestyle needs of individuals.

First-person experience
I tried IV therapy at City Hydration, a clinic owned by a physician, in Philadelphia, Pennsylvania. The studio is a natural, light-filled space with six comfy seats, in a small office building in the city centre.

I was the only client when I visited at 1.15pm, although they said they’d been busy earlier. I was greeted by the only employee present, an emergency room nurse who works a few shifts a week, and presented with the menu. I opted for the US$155 (£111, €128) Health Maintenance and Energy drip, which was basically a Myer’s cocktail – 1 litre of saline with b-complex, magnesium, calcium and vitamin C.

I settled into my recliner and a needle was expertly and quickly inserted and I rested my arm on a disposable pad on top of a pillow. The nurse told me the drip would take about 30 minutes and using my free hand to scroll through Instagram and play a few games on my mobile, the time went by quickly.

I was advised that the treatment would make me feel more energetic that afternoon and the next day, and that no, I wouldn’t have to use the restroom more than normal!

Later that evening I’d forgotten about my visit until I saw the plaster on my arm and, in honesty, I can’t say I felt any different. If I was at a spa for an entire day, this might be something I’d try in what would otherwise be downtime, but for the money required, I’d likely opt for a more physically enjoyable treatment.

THE SCEPTIC’S VIEW
Rick Pescatore, attending physician, Einstein Medical Center, USA
photo: RICK PESCATORE

For the vast majority of healthy individuals, IV vitamin infusions are neither effective, useful, nor recommended since most consumers do not suffer from vitamin deficiencies. In the rare scenario that they do, oral supplementation is more than sufficient.

Spas offering vitamin infusions should be careful not to make misleading statements regarding their effects. While rare, there are always risks, such as overdose of fat-soluble vitamins (A, D, E & K), as well as infection from improper medication or medical supply handling techniques.

Spas offering vitamin infusions should be careful not to make any misleading statements regarding their effects
OPERATOR VIEW
Dr Ursula Levine, general practitioner, Lanserhof Arts Club, London
photo: Lanserhof at The Arts Club

We’ve offered IV treatments at the Arts Club since opening in July 2019 and they’re an integral part of Lanserhof’s programmes across Europe. This includes the FX Mayr gut health method we’re known for, which is supported by both oral and IV supplementation and we’re pioneering this in the UK where it’s not as advanced as it is in German-speaking countries.

For us, IV treatments are medically-driven. Before any service, there’s a diagnosis, as medical services in the UK are heavily regulated. We provide a menu of drips, but advise on the best option. Most of our infusions are tailored to the individual before being administered by nurses.

IV bookings have risen by 20 per cent since the pandemic. People are trying them to help support their immune system and for detoxing and allergies in the spring. Many clients come in once a week for a month and then stretch out the treatments.

We expect popularity to continue, especially as we’ve just launched the first walk-in version of our renowned, customised fasting programme in the UK. The aim of the US$6,950 (€5,754, £5,000) package is to reset the gut in seven days by using IV therapy alongside lymph drainage, abdominal treatments, massage and personal training.

Before any service, there’s a diagnosis, as medical services in the UK are heavily regulated

Lisa Starr is a contributing editor at Spa Business magazine | [email protected]

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
Instagram and word of mouth recommendations have brought in customers at VIVID Bangkok Credit: photo: vivid at anantara siam bangkok
Starr says she didn’t feel much different after her IV therapy at City Hydration Credit: photo: PICTURE BY LISA STARR
LATEST NEWS
Waldorf Astoria Maldives’ spa launches new Aqua Wellness Centre and hydrotherapy programming
Waldorf Astoria Maldives Ithaafushi has upgraded its spa with a new Aqua Wellness Centre to enhance guests’ wellness journey.
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.
Davines Group and Rodale Institute join forces to launch regenerative organic research centre
Davines Group has partnered with the Rodale Institute to unveil a dedicated regenerative organic agriculture research facility at Davines Group's headquarters in Parma, Italy.
QC Terme to unveil US$50m Italian thermal spa on NYC’s historic Governor’s Island with sweeping skyline views
A 74,000sq ft Italian day spa is set to debut this September on New York’s picturesque Governors Island after a US$50m (€42.3m, £36.1m) investment and seven years of planning, building and restoration.
Secluded boutique hotel and spa retreat set to debut in Arizona desert town
Arizona’s Sedona Rouge resort ​is currently undergoing a property-wide transformation and will debut as The Wilde Resort & Spa in September 2021.
Eleven historic spa towns in Europe achieve UNESCO World Heritage status
The United Nations Educational, Scientific and Cultural Organization (UNESCO) has honoured 11 European spa towns and added them to its esteemed World Heritage List.
Forestis’ tree ceremony body ritual stimulates five senses using alpine wood, tree sap and healing crystals
Alpine tree species and ancient Celtic nature doctrines are inspiring spa programming at Forestis in South Tyrol, a secluded Italian alpine retreat surrounded by forests and a dramatic mountain backdrop.
Fairmont Taghazout Bay launches in Morocco with Berber-inspired spa purification rituals
Fairmont’s second Moroccan outpost has opened in the bay of Taghazout, renowned for its golden sand beaches, azure waters and extraordinary sunsets.
Anne Dimon announces Wellness Tourism Association’s first International Wellness Tourism Conference
The Wellness Tourism Association (WTA) will host its inaugural International Wellness Tourism Conference at the Carillon Miami Wellness Resort, Florida, between 28-30 September 2021.
$25m hot springs retreat and spa planned for Perth to set new standards for Australian wellness scene
Proposals have been submitted for a AUS$25m (€15.5m, £13.4m, US$18.3m) hot springs development on the banks of Swan River in Perth, Australi
Aspria gets €50m warchest to drive acquisition programme
Aspria Holdings, the group of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered into a financial partnership with Fortress Investment Group.
Mandarin Oriental London collaborates with Echelon Health on £14,000 personal health assessment
Mandarin Oriental Hyde Park in London is collaborating with Echelon Health to offer guests a comprehensive personal health assessment using state-of-the-art medical screening technology.
+ More news   
 
FEATURED SUPPLIERS

Introducing Living Earth Crafts’ dynamic all-in-one esthetics workstation
Clean up your aesthetics rooms! Living Earth Crafts’ Parker Spa Trolley neatly houses a professional Silhouet-Tone steamer and a versatile Daylight Lamps full-spectrum mag lamp in the confines of its compact roll-top trolley. [more...]

HydraFacial: more than just a device
HydraFacial works in harmony with topical skincare lines and treatment services already carried in the spa, naturally increasing post-treatment retail sales for your chosen brand partners. [more...]
+ More featured suppliers  
COMPANY PROFILES
Dröm UK Ltd

Dröm UK specialises in the design and installation of luxury, bespoke spa and thermal wellbeing area [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

BC Softwear - Positioning Video for Pure Spa Linen & SupremeSoft
BC Softwear are the leading supplier of spa linen, luxury robes and footwear for the Spa Market. See how our Pure Spa Linen range can enhance your 5* spa and treatment offering. Thanks to The Langley, a Luxury Collection Hotel. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-03 Aug 2021

Spa Life International (UK)

The Woodlands Conference Centre, Wyboston, United Kingdom
09-13 Sep 2021

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS