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Supermodel, photographer and humanitarian Helena Christensen has added ambassador and investor for skincare brand Nimue Skin Technology to her list of roles.
The South African skincare brand announced the partnership with the 48-year-old Danish model and former Victoria’s Secret Angel prior to the recent launch of its Age Intelligence (AI) range.
Christensen was approached by Nimue’s CEO, Dr Karsten Wellner, who asked her to try the products before deciding if she wanted to become involved with the brand. Christensen says Wellner wanted her to really love the brand rather than just being a spokesperson. “They wanted me to almost approve of the products before I went into the collaboration,” she explains. “They wanted to know that I’d felt that the range was efficient, and that I trusted the product.”
Christensen tried the AI range for 18 months, and offered the company feedback throughout the process. At the end, she decided not only to be a spokesperson for the brand, but to become an investor in the company as well. “I’m not just presenting another product without really knowing what it feels like on my skin – that’s very atypical in this business,” she says.
The AI line is the latest launch from Nimue, which is distributed in 23 countries globally, including South Africa, Sweden, Denmark, the Netherlands, the UAE and Germany. Designed to target the visible signs of ageing, AI is formulated with intelligent active ingredients, including chicory root extract, hydrolyzed myrtle leaf extract and calendula flower extract.
Christensen hopes to play an active role in product development in the future. “I’m hoping that next time I’ll even be in the lab, giving them a little nudge,” she says. “I would really like them to include a facial oil in the range.”
Read more from this issue of Spa Business magazine
Promotional feature: Elemis - Deep Benefits
With its market-leading Pro-Collagen skincare products already
a worldwide success, Elemis has further expanded its premium
anti-ageing range with a potent new seaweed-based Marine Oil
Promotional feature: RKF - a touch of luxury
As a global leader in the field of luxury
fabrics for spas and hospitality, RKF
is known for pushing the boundaries
of design and function. We find out
about the company's latest work
Supermodel, photographer and humanitarian Helena Christensen has added ambassador and investor for skincare brand Nimue Skin Technology to her list of roles.
The South African skincare brand announced the partnership with the 48-year-old Danish model and former Victoria’s Secret Angel prior to the recent launch of its Age Intelligence (AI) range.
Christensen was approached by Nimue’s CEO, Dr Karsten Wellner, who asked her to try the products before deciding if she wanted to become involved with the brand. Christensen says Wellner wanted her to really love the brand rather than just being a spokesperson. “They wanted me to almost approve of the products before I went into the collaboration,” she explains. “They wanted to know that I’d felt that the range was efficient, and that I trusted the product.”
Christensen tried the AI range for 18 months, and offered the company feedback throughout the process. At the end, she decided not only to be a spokesperson for the brand, but to become an investor in the company as well. “I’m not just presenting another product without really knowing what it feels like on my skin – that’s very atypical in this business,” she says.
The AI line is the latest launch from Nimue, which is distributed in 23 countries globally, including South Africa, Sweden, Denmark, the Netherlands, the UAE and Germany. Designed to target the visible signs of ageing, AI is formulated with intelligent active ingredients, including chicory root extract, hydrolyzed myrtle leaf extract and calendula flower extract.
Christensen hopes to play an active role in product development in the future. “I’m hoping that next time I’ll even be in the lab, giving them a little nudge,” she says. “I would really like them to include a facial oil in the range.”
Read more from this issue of Spa Business magazine
Promotional feature: Elemis - Deep Benefits
With its market-leading Pro-Collagen skincare products already
a worldwide success, Elemis has further expanded its premium
anti-ageing range with a potent new seaweed-based Marine Oil
Promotional feature: RKF - a touch of luxury
As a global leader in the field of luxury
fabrics for spas and hospitality, RKF
is known for pushing the boundaries
of design and function. We find out
about the company's latest work
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
