Tyra Banks is known as a television personality, businesswoman, actress, author, model and occasional singer / PHOTO: Matthew-Jordan-Smith
Tyra Banks has announced plans for what she calls a “first-of-its-kind experiential attraction” – a fantasy version of the world of modeling created using state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events.
Banks, who first made her name as one of the most successful models of all time, describes the plans for the new visitor attraction as her “ultimate dream”.
Called ‘Modelland’ (the same name as Banks’ 2010 New York Times Best Seller young adult novel) the concept is something Banks has been working on for more than a decade.
“Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated,” she says.
“We’ll build a new world of storytelling and adventure in a grand, fantastical, physical place where all expressions of beauty are celebrated. Visitors will be invited to redefine what a model really is and to be dream versions of themselves.”
Set to open in late 2019, the 21,000sq ft (2,000sq m) attraction is coming to Santa Monica Place – an open-air shopping, dining and entertainment destination near the beach in Santa Monica, California. This will be the first of many Modelland attractions, which are set to open in similar destinations worldwide as part of a major expansion.
“Modelland will provide the tools for visitors to embrace, adorn and celebrate their own unique beauty,” says Banks. “It’s all about celebrating your ‘flawsome’ self. We are fun. We are fierce. We are fantasy. And, we are for real.”
Read more from this issue of Spa Business magazine
Tyra Banks is known as a television personality, businesswoman, actress, author, model and occasional singer / PHOTO: Matthew-Jordan-Smith
Tyra Banks has announced plans for what she calls a “first-of-its-kind experiential attraction” – a fantasy version of the world of modeling created using state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events.
Banks, who first made her name as one of the most successful models of all time, describes the plans for the new visitor attraction as her “ultimate dream”.
Called ‘Modelland’ (the same name as Banks’ 2010 New York Times Best Seller young adult novel) the concept is something Banks has been working on for more than a decade.
“Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated,” she says.
“We’ll build a new world of storytelling and adventure in a grand, fantastical, physical place where all expressions of beauty are celebrated. Visitors will be invited to redefine what a model really is and to be dream versions of themselves.”
Set to open in late 2019, the 21,000sq ft (2,000sq m) attraction is coming to Santa Monica Place – an open-air shopping, dining and entertainment destination near the beach in Santa Monica, California. This will be the first of many Modelland attractions, which are set to open in similar destinations worldwide as part of a major expansion.
“Modelland will provide the tools for visitors to embrace, adorn and celebrate their own unique beauty,” says Banks. “It’s all about celebrating your ‘flawsome’ self. We are fun. We are fierce. We are fantasy. And, we are for real.”
Read more from this issue of Spa Business magazine
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
