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Promotional feature
Beautyworld Middle East

Three days to rediscover wellness and shake up the industry


The 21st edition of Beautyworld Middle East, held in 2016, was a resounding success, with a 25 per cent increase in visitor numbers over the preceding show, highlighting the growing opportunities and interest in the Middle East market for beauty products, hair, fragrances and wellbeing.

The Middle East and Africa region is currently the world’s fastest growing market for fragrances, hair care, colour cosmetics, skin care, men’s grooming, spa and wellness, and its overall beauty and personal care market is expected to be worth US$34.7 billion by 2020.

The benefits of exhibiting at Beautyworld Middle East are immense. Being at the largest platform of its kind in the Middle East, you will be able to build alliances with new business partners, access new markets, optimise the sales cycle of your products and solutions, and boost the presence of your brand within the region and beyond.

The Global Wellness Institute estimates that the UAE will top spa growth, more than doubling wellness-focused trips from 2012-2017, with 993,352 trips added and 17.9 per cent annual growth.

The UAE forges ahead into the future of wellbeing tourism with an initiative inaugurated by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Dubai Executive Council, which set a target of more than 500,000 international medical tourists by 2020, building on a 12-15 per cent year-on-year growth in the past few years. They will enjoy world-class facilities for wellness, cosmetic and dental services and physiotherapy, to name few.

Beautyworld Middle East is at the forefront of the industry, attracting 37,184 visitors in 2016. Over 10 per cent of our professional visitors expressed their interest in meeting wellness spa exhibitors to initiate new business relations, discover the latest innovations and developments, and expand their specialist knowledge.

Spread across six product groups to provide a compelling visiting experience, the upcoming show will feature the Professional Equipment, Spa and Wellness area in a premium location of the Dubai World Trade Center: the Al Multaqua Ballroom. This location will provide a high visitor footfall, as well as an ideal setting to promote your products to your target audience.

This year the section will also welcome for the first time an innovative spa experience, exclusively at Beautyworld Middle East. It will offer visitors the opportunity to navigate through the spa journey using their five senses.

Each visitor will be offered a bespoke treatment involving taste, sound, touch, scent and sight, and customised for their needs. This is a unique and memorable experience designed by centdegres in collaboration with Carita, specifically for Beautyworld Middle East.

www.beautyworldME.com

Read more from this issue of Spa Business magazine

View contents of Spa Business 2017 issue 1
Beautyworld Middle East 2017
Beautyworld Middle East 2017
Beautyworld Middle East 2017
Beautyworld Middle East 2017
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
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COMPANY PROFILES
Lovinfit Group

Lovinfit Group was founded in Parma, Italy in 2016 by a team of doctors, wellness and sports profess [more...]
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
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09-11 Jun 2026

World Sauna Forum 2026

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09-12 Jun 2026

W3Spa EMEA

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Promotional feature
Beautyworld Middle East

Three days to rediscover wellness and shake up the industry


The 21st edition of Beautyworld Middle East, held in 2016, was a resounding success, with a 25 per cent increase in visitor numbers over the preceding show, highlighting the growing opportunities and interest in the Middle East market for beauty products, hair, fragrances and wellbeing.

The Middle East and Africa region is currently the world’s fastest growing market for fragrances, hair care, colour cosmetics, skin care, men’s grooming, spa and wellness, and its overall beauty and personal care market is expected to be worth US$34.7 billion by 2020.

The benefits of exhibiting at Beautyworld Middle East are immense. Being at the largest platform of its kind in the Middle East, you will be able to build alliances with new business partners, access new markets, optimise the sales cycle of your products and solutions, and boost the presence of your brand within the region and beyond.

The Global Wellness Institute estimates that the UAE will top spa growth, more than doubling wellness-focused trips from 2012-2017, with 993,352 trips added and 17.9 per cent annual growth.

The UAE forges ahead into the future of wellbeing tourism with an initiative inaugurated by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Dubai Executive Council, which set a target of more than 500,000 international medical tourists by 2020, building on a 12-15 per cent year-on-year growth in the past few years. They will enjoy world-class facilities for wellness, cosmetic and dental services and physiotherapy, to name few.

Beautyworld Middle East is at the forefront of the industry, attracting 37,184 visitors in 2016. Over 10 per cent of our professional visitors expressed their interest in meeting wellness spa exhibitors to initiate new business relations, discover the latest innovations and developments, and expand their specialist knowledge.

Spread across six product groups to provide a compelling visiting experience, the upcoming show will feature the Professional Equipment, Spa and Wellness area in a premium location of the Dubai World Trade Center: the Al Multaqua Ballroom. This location will provide a high visitor footfall, as well as an ideal setting to promote your products to your target audience.

This year the section will also welcome for the first time an innovative spa experience, exclusively at Beautyworld Middle East. It will offer visitors the opportunity to navigate through the spa journey using their five senses.

Each visitor will be offered a bespoke treatment involving taste, sound, touch, scent and sight, and customised for their needs. This is a unique and memorable experience designed by centdegres in collaboration with Carita, specifically for Beautyworld Middle East.

www.beautyworldME.com

Read more from this issue of Spa Business magazine

View contents of Spa Business 2017 issue 1
Beautyworld Middle East 2017
Beautyworld Middle East 2017
Beautyworld Middle East 2017
Beautyworld Middle East 2017
LATEST NEWS
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lovinfit Group

Lovinfit Group was founded in Parma, Italy in 2016 by a team of doctors, wellness and sports profess [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS