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Promotional feature
Beautyworld Middle East

Three days to rediscover wellness and shake up the industry


The 21st edition of Beautyworld Middle East, held in 2016, was a resounding success, with a 25 per cent increase in visitor numbers over the preceding show, highlighting the growing opportunities and interest in the Middle East market for beauty products, hair, fragrances and wellbeing.

The Middle East and Africa region is currently the world’s fastest growing market for fragrances, hair care, colour cosmetics, skin care, men’s grooming, spa and wellness, and its overall beauty and personal care market is expected to be worth US$34.7 billion by 2020.

The benefits of exhibiting at Beautyworld Middle East are immense. Being at the largest platform of its kind in the Middle East, you will be able to build alliances with new business partners, access new markets, optimise the sales cycle of your products and solutions, and boost the presence of your brand within the region and beyond.

The Global Wellness Institute estimates that the UAE will top spa growth, more than doubling wellness-focused trips from 2012-2017, with 993,352 trips added and 17.9 per cent annual growth.

The UAE forges ahead into the future of wellbeing tourism with an initiative inaugurated by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Dubai Executive Council, which set a target of more than 500,000 international medical tourists by 2020, building on a 12-15 per cent year-on-year growth in the past few years. They will enjoy world-class facilities for wellness, cosmetic and dental services and physiotherapy, to name few.

Beautyworld Middle East is at the forefront of the industry, attracting 37,184 visitors in 2016. Over 10 per cent of our professional visitors expressed their interest in meeting wellness spa exhibitors to initiate new business relations, discover the latest innovations and developments, and expand their specialist knowledge.

Spread across six product groups to provide a compelling visiting experience, the upcoming show will feature the Professional Equipment, Spa and Wellness area in a premium location of the Dubai World Trade Center: the Al Multaqua Ballroom. This location will provide a high visitor footfall, as well as an ideal setting to promote your products to your target audience.

This year the section will also welcome for the first time an innovative spa experience, exclusively at Beautyworld Middle East. It will offer visitors the opportunity to navigate through the spa journey using their five senses.

Each visitor will be offered a bespoke treatment involving taste, sound, touch, scent and sight, and customised for their needs. This is a unique and memorable experience designed by centdegres in collaboration with Carita, specifically for Beautyworld Middle East.

www.beautyworldME.com

Read more from this issue of Spa Business magazine

View contents of Spa Business 2017 issue 1
Beautyworld Middle East 2017
Beautyworld Middle East 2017
Beautyworld Middle East 2017
Beautyworld Middle East 2017
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Anne Semonin Paris

Founded in Paris in 1985, Anne Semonin pioneered the art of made-to-measure skincare and wellbeing. [more...]
Saskia Spa

Founded in 2014, Saskia Spa continues to evolve as a professional luxury skincare brand. It forms pa [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Promotional feature
Beautyworld Middle East

Three days to rediscover wellness and shake up the industry


The 21st edition of Beautyworld Middle East, held in 2016, was a resounding success, with a 25 per cent increase in visitor numbers over the preceding show, highlighting the growing opportunities and interest in the Middle East market for beauty products, hair, fragrances and wellbeing.

The Middle East and Africa region is currently the world’s fastest growing market for fragrances, hair care, colour cosmetics, skin care, men’s grooming, spa and wellness, and its overall beauty and personal care market is expected to be worth US$34.7 billion by 2020.

The benefits of exhibiting at Beautyworld Middle East are immense. Being at the largest platform of its kind in the Middle East, you will be able to build alliances with new business partners, access new markets, optimise the sales cycle of your products and solutions, and boost the presence of your brand within the region and beyond.

The Global Wellness Institute estimates that the UAE will top spa growth, more than doubling wellness-focused trips from 2012-2017, with 993,352 trips added and 17.9 per cent annual growth.

The UAE forges ahead into the future of wellbeing tourism with an initiative inaugurated by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Dubai Executive Council, which set a target of more than 500,000 international medical tourists by 2020, building on a 12-15 per cent year-on-year growth in the past few years. They will enjoy world-class facilities for wellness, cosmetic and dental services and physiotherapy, to name few.

Beautyworld Middle East is at the forefront of the industry, attracting 37,184 visitors in 2016. Over 10 per cent of our professional visitors expressed their interest in meeting wellness spa exhibitors to initiate new business relations, discover the latest innovations and developments, and expand their specialist knowledge.

Spread across six product groups to provide a compelling visiting experience, the upcoming show will feature the Professional Equipment, Spa and Wellness area in a premium location of the Dubai World Trade Center: the Al Multaqua Ballroom. This location will provide a high visitor footfall, as well as an ideal setting to promote your products to your target audience.

This year the section will also welcome for the first time an innovative spa experience, exclusively at Beautyworld Middle East. It will offer visitors the opportunity to navigate through the spa journey using their five senses.

Each visitor will be offered a bespoke treatment involving taste, sound, touch, scent and sight, and customised for their needs. This is a unique and memorable experience designed by centdegres in collaboration with Carita, specifically for Beautyworld Middle East.

www.beautyworldME.com

Read more from this issue of Spa Business magazine

View contents of Spa Business 2017 issue 1
Beautyworld Middle East 2017
Beautyworld Middle East 2017
Beautyworld Middle East 2017
Beautyworld Middle East 2017
LATEST NEWS
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Anne Semonin Paris

Founded in Paris in 1985, Anne Semonin pioneered the art of made-to-measure skincare and wellbeing. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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FREE DIGITAL SUBSCRIPTIONS