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Riceforce

RICE FORCE is set to unveil its first full treatment menu for spas. Nao Kikushima explains


Rice Force is set to make further inroads into the spa market in 2017 with the launch of its new aromatic oils and treatment protocols.

“In March, Rice Force will launch its first full treatment menu for spas. Until now we’ve only offered facial treatments,’ says Nao Kikushima, senior manager of international affairs.

With a base of 100 per cent Japanese rice bran oil, the four new treatment oils are Qi, Ryu, Sei and Ku (fragrance-free). Qi (energy) offers a blend of cypress, cedar and hiba, which Kikushima says imparts “a woody, uplifting fragrance evocative of Japanese temples.”

Ryu (for muscles) contains refreshing Japanese mint and citrus, which are ideal for a sports or restorative massage, while Sei (relaxation) contains the Japanese citrus fruit yuzu and neroli, and is suitable for a wide range of massage applications.

Rice Force’s new spa menu will offer three facials, two body treatments and six enhancements. Kikushima says all treatments will start with a 5-minute ritual of a sake foot bath and end with a closing ritual.

The Anti Aging Facial is a deeply moisturising treatment using Rice Force’s Rice Power® Extract No. 11, which has been certified by the Japanese government for its unique moisture retention properties.

The second is the Customized Facial using a prescriptive approach to Rice Force products, and finally the RICE FORCE Lifting Massage facial offers visible anti-ageing benefits.

For the body, there is a RICE FORCE Massage using any of the new oils, and an exfoliation treatment using the brand’s special rice green tea powder.

Finally, the six new enhancements are: Exclusive Eye; Premium Perfect (a rejuvenating face mask); Lip Smoother; Hand and Arm Ritual; Deep Conditioning Ritual (for the hair); and a Green Tea Herbal Steam.

All Rice Force products contain the patented Rice Power® Extract – a natural ingredient high in amino acids produced by the fermentation process – developed by the Yushin sake brewery in Kagawa, Japan.

With its expanded spa treatment menu in 2017, Kikushima says Rice Force will be further spreading its own style of Omotenashi – a traditional and exclusive Japanese approach to hospitality – to make spa clients feel extra special while also delivering visible results.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2017 issue 1
RICE FORCE
RICE FORCE
The new range includes two body treatments, three facials and six enhancements
The new range includes two body treatments, three facials and six enhancements
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Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
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23-26 Aug 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Promotional feature
Riceforce

RICE FORCE is set to unveil its first full treatment menu for spas. Nao Kikushima explains


Rice Force is set to make further inroads into the spa market in 2017 with the launch of its new aromatic oils and treatment protocols.

“In March, Rice Force will launch its first full treatment menu for spas. Until now we’ve only offered facial treatments,’ says Nao Kikushima, senior manager of international affairs.

With a base of 100 per cent Japanese rice bran oil, the four new treatment oils are Qi, Ryu, Sei and Ku (fragrance-free). Qi (energy) offers a blend of cypress, cedar and hiba, which Kikushima says imparts “a woody, uplifting fragrance evocative of Japanese temples.”

Ryu (for muscles) contains refreshing Japanese mint and citrus, which are ideal for a sports or restorative massage, while Sei (relaxation) contains the Japanese citrus fruit yuzu and neroli, and is suitable for a wide range of massage applications.

Rice Force’s new spa menu will offer three facials, two body treatments and six enhancements. Kikushima says all treatments will start with a 5-minute ritual of a sake foot bath and end with a closing ritual.

The Anti Aging Facial is a deeply moisturising treatment using Rice Force’s Rice Power® Extract No. 11, which has been certified by the Japanese government for its unique moisture retention properties.

The second is the Customized Facial using a prescriptive approach to Rice Force products, and finally the RICE FORCE Lifting Massage facial offers visible anti-ageing benefits.

For the body, there is a RICE FORCE Massage using any of the new oils, and an exfoliation treatment using the brand’s special rice green tea powder.

Finally, the six new enhancements are: Exclusive Eye; Premium Perfect (a rejuvenating face mask); Lip Smoother; Hand and Arm Ritual; Deep Conditioning Ritual (for the hair); and a Green Tea Herbal Steam.

All Rice Force products contain the patented Rice Power® Extract – a natural ingredient high in amino acids produced by the fermentation process – developed by the Yushin sake brewery in Kagawa, Japan.

With its expanded spa treatment menu in 2017, Kikushima says Rice Force will be further spreading its own style of Omotenashi – a traditional and exclusive Japanese approach to hospitality – to make spa clients feel extra special while also delivering visible results.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2017 issue 1
RICE FORCE
RICE FORCE
The new range includes two body treatments, three facials and six enhancements
The new range includes two body treatments, three facials and six enhancements
LATEST NEWS
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Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
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Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Knesko Skin

Known for their unique approach to wellness and beauty, Knesko’s products combine ancient healing tr [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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