Kikushima says the new
treatments will start and end
with exclusive Japanese rituals
Rice Force is set to make further inroads into the spa market in 2017 with the launch of its new aromatic oils and treatment protocols.
“In March, Rice Force will launch its first full treatment menu for spas. Until now we’ve only offered facial treatments,’ says Nao Kikushima, senior manager of international affairs.
With a base of 100 per cent Japanese rice bran oil, the four new treatment oils are Qi, Ryu, Sei and Ku (fragrance-free). Qi (energy) offers a blend of cypress, cedar and hiba, which Kikushima says imparts “a woody, uplifting fragrance evocative of Japanese temples.”
Ryu (for muscles) contains refreshing Japanese mint and citrus, which are ideal for a sports or restorative massage, while Sei (relaxation) contains the Japanese citrus fruit yuzu and neroli, and is suitable for a wide range of massage applications.
Rice Force’s new spa menu will offer three facials, two body treatments and six enhancements. Kikushima says all treatments will start with a 5-minute ritual of a sake foot bath and end with a closing ritual.
The Anti Aging Facial is a deeply moisturising treatment using Rice Force’s Rice Power® Extract No. 11, which has been certified by the Japanese government for its unique moisture retention properties.
The second is the Customized Facial using a prescriptive approach to Rice Force products, and finally the RICE FORCE Lifting Massage facial offers visible anti-ageing benefits.
For the body, there is a RICE FORCE Massage using any of the new oils, and an exfoliation treatment using the brand’s special rice green tea powder.
Finally, the six new enhancements are: Exclusive Eye; Premium Perfect (a rejuvenating face mask); Lip Smoother; Hand and Arm Ritual; Deep Conditioning Ritual (for the hair); and a Green Tea Herbal Steam.
All Rice Force products contain the patented Rice Power® Extract – a natural ingredient high in amino acids produced by the fermentation process – developed by the Yushin sake brewery in Kagawa, Japan.
With its expanded spa treatment menu in 2017, Kikushima says Rice Force will be further spreading its own style of Omotenashi – a traditional and exclusive Japanese approach to hospitality – to make spa clients feel extra special while also delivering visible results.
Read more from this issue of Spa Business magazine
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
Kikushima says the new
treatments will start and end
with exclusive Japanese rituals
Rice Force is set to make further inroads into the spa market in 2017 with the launch of its new aromatic oils and treatment protocols.
“In March, Rice Force will launch its first full treatment menu for spas. Until now we’ve only offered facial treatments,’ says Nao Kikushima, senior manager of international affairs.
With a base of 100 per cent Japanese rice bran oil, the four new treatment oils are Qi, Ryu, Sei and Ku (fragrance-free). Qi (energy) offers a blend of cypress, cedar and hiba, which Kikushima says imparts “a woody, uplifting fragrance evocative of Japanese temples.”
Ryu (for muscles) contains refreshing Japanese mint and citrus, which are ideal for a sports or restorative massage, while Sei (relaxation) contains the Japanese citrus fruit yuzu and neroli, and is suitable for a wide range of massage applications.
Rice Force’s new spa menu will offer three facials, two body treatments and six enhancements. Kikushima says all treatments will start with a 5-minute ritual of a sake foot bath and end with a closing ritual.
The Anti Aging Facial is a deeply moisturising treatment using Rice Force’s Rice Power® Extract No. 11, which has been certified by the Japanese government for its unique moisture retention properties.
The second is the Customized Facial using a prescriptive approach to Rice Force products, and finally the RICE FORCE Lifting Massage facial offers visible anti-ageing benefits.
For the body, there is a RICE FORCE Massage using any of the new oils, and an exfoliation treatment using the brand’s special rice green tea powder.
Finally, the six new enhancements are: Exclusive Eye; Premium Perfect (a rejuvenating face mask); Lip Smoother; Hand and Arm Ritual; Deep Conditioning Ritual (for the hair); and a Green Tea Herbal Steam.
All Rice Force products contain the patented Rice Power® Extract – a natural ingredient high in amino acids produced by the fermentation process – developed by the Yushin sake brewery in Kagawa, Japan.
With its expanded spa treatment menu in 2017, Kikushima says Rice Force will be further spreading its own style of Omotenashi – a traditional and exclusive Japanese approach to hospitality – to make spa clients feel extra special while also delivering visible results.
Read more from this issue of Spa Business magazine
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
