Hers is the face that launched a thousand campaigns, so it’s by any measure a bit of a coup for BioMimetic Laboratories to have iconic supermodel Linda Evangelista involved in the creation of its Erasa XEP-30 skincare line.
BioMimetic Laboratories is a venture-backed startup from the portfolio of Skyler Brand Ventures, an R&D incubator in the cosmetics industry. Erasa, which launched last year, is a skincare concentrate with an anti-ageing formulation developed by chemists.
As vice president and creative director, Evangelista is a key member of the product innovation team, utilising her model status and knowledge of the fashion and beauty industries to help the Erasa scientific team create products that resonate with today’s women.
Jules Zecchino, chief technical officer for BioMimetic Laboratories, believes that Evangelista’s experience over the years maintaining her looks both on and off the runway gives her a unique perspective.
“We believe Linda will tremendously enhance the quality of the products in our pipeline, and expect her expertise to have an immediate impact on product creation,” he says.
Evangelista and BioMimetic are working on two new moisturisers that will be available in mid-2017, as well as a new eye gel and lip renewal product set to launch by early 2018. BioMimetic is currently distributed in the US, but has immediate plans for expansion into Canada and the UK.
“Linda is a fully-fledged member of the company, and directs all our creative elements – from our website, to executing PR strategies with our business partners,” says Zecchino. “She also rolls up her sleeves and comes out to the laboratory with me every week to provide insights into the type of new products we should be developing, as well as evaluating and giving comments on how to modify and perfect each product’s aesthetics and performance as we go.”
Evangelista explains that she’s been an avid fan and user of Erasa since a friend gifted her the product, and that it is “wholeheartedly a product I believe in and stand behind.
“I aspire to elevate and bring awareness to the brand so that women everywhere can benefit from the outstanding results,” Evangelista says.
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Hers is the face that launched a thousand campaigns, so it’s by any measure a bit of a coup for BioMimetic Laboratories to have iconic supermodel Linda Evangelista involved in the creation of its Erasa XEP-30 skincare line.
BioMimetic Laboratories is a venture-backed startup from the portfolio of Skyler Brand Ventures, an R&D incubator in the cosmetics industry. Erasa, which launched last year, is a skincare concentrate with an anti-ageing formulation developed by chemists.
As vice president and creative director, Evangelista is a key member of the product innovation team, utilising her model status and knowledge of the fashion and beauty industries to help the Erasa scientific team create products that resonate with today’s women.
Jules Zecchino, chief technical officer for BioMimetic Laboratories, believes that Evangelista’s experience over the years maintaining her looks both on and off the runway gives her a unique perspective.
“We believe Linda will tremendously enhance the quality of the products in our pipeline, and expect her expertise to have an immediate impact on product creation,” he says.
Evangelista and BioMimetic are working on two new moisturisers that will be available in mid-2017, as well as a new eye gel and lip renewal product set to launch by early 2018. BioMimetic is currently distributed in the US, but has immediate plans for expansion into Canada and the UK.
“Linda is a fully-fledged member of the company, and directs all our creative elements – from our website, to executing PR strategies with our business partners,” says Zecchino. “She also rolls up her sleeves and comes out to the laboratory with me every week to provide insights into the type of new products we should be developing, as well as evaluating and giving comments on how to modify and perfect each product’s aesthetics and performance as we go.”
Evangelista explains that she’s been an avid fan and user of Erasa since a friend gifted her the product, and that it is “wholeheartedly a product I believe in and stand behind.
“I aspire to elevate and bring awareness to the brand so that women everywhere can benefit from the outstanding results,” Evangelista says.
Read more from this issue of Spa Business magazine
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
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physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
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our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
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