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Hers is the face that launched a thousand campaigns, so it’s by any measure a bit of a coup for BioMimetic Laboratories to have iconic supermodel Linda Evangelista involved in the creation of its Erasa XEP-30 skincare line.
BioMimetic Laboratories is a venture-backed startup from the portfolio of Skyler Brand Ventures, an R&D incubator in the cosmetics industry. Erasa, which launched last year, is a skincare concentrate with an anti-ageing formulation developed by chemists.
As vice president and creative director, Evangelista is a key member of the product innovation team, utilising her model status and knowledge of the fashion and beauty industries to help the Erasa scientific team create products that resonate with today’s women.
Jules Zecchino, chief technical officer for BioMimetic Laboratories, believes that Evangelista’s experience over the years maintaining her looks both on and off the runway gives her a unique perspective.
“We believe Linda will tremendously enhance the quality of the products in our pipeline, and expect her expertise to have an immediate impact on product creation,” he says.
Evangelista and BioMimetic are working on two new moisturisers that will be available in mid-2017, as well as a new eye gel and lip renewal product set to launch by early 2018. BioMimetic is currently distributed in the US, but has immediate plans for expansion into Canada and the UK.
“Linda is a fully-fledged member of the company, and directs all our creative elements – from our website, to executing PR strategies with our business partners,” says Zecchino. “She also rolls up her sleeves and comes out to the laboratory with me every week to provide insights into the type of new products we should be developing, as well as evaluating and giving comments on how to modify and perfect each product’s aesthetics and performance as we go.”
Evangelista explains that she’s been an avid fan and user of Erasa since a friend gifted her the product, and that it is “wholeheartedly a product I believe in and stand behind.
“I aspire to elevate and bring awareness to the brand so that women everywhere can benefit from the outstanding results,” Evangelista says.
Read more from this issue of Spa Business magazine
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
Hers is the face that launched a thousand campaigns, so it’s by any measure a bit of a coup for BioMimetic Laboratories to have iconic supermodel Linda Evangelista involved in the creation of its Erasa XEP-30 skincare line.
BioMimetic Laboratories is a venture-backed startup from the portfolio of Skyler Brand Ventures, an R&D incubator in the cosmetics industry. Erasa, which launched last year, is a skincare concentrate with an anti-ageing formulation developed by chemists.
As vice president and creative director, Evangelista is a key member of the product innovation team, utilising her model status and knowledge of the fashion and beauty industries to help the Erasa scientific team create products that resonate with today’s women.
Jules Zecchino, chief technical officer for BioMimetic Laboratories, believes that Evangelista’s experience over the years maintaining her looks both on and off the runway gives her a unique perspective.
“We believe Linda will tremendously enhance the quality of the products in our pipeline, and expect her expertise to have an immediate impact on product creation,” he says.
Evangelista and BioMimetic are working on two new moisturisers that will be available in mid-2017, as well as a new eye gel and lip renewal product set to launch by early 2018. BioMimetic is currently distributed in the US, but has immediate plans for expansion into Canada and the UK.
“Linda is a fully-fledged member of the company, and directs all our creative elements – from our website, to executing PR strategies with our business partners,” says Zecchino. “She also rolls up her sleeves and comes out to the laboratory with me every week to provide insights into the type of new products we should be developing, as well as evaluating and giving comments on how to modify and perfect each product’s aesthetics and performance as we go.”
Evangelista explains that she’s been an avid fan and user of Erasa since a friend gifted her the product, and that it is “wholeheartedly a product I believe in and stand behind.
“I aspire to elevate and bring awareness to the brand so that women everywhere can benefit from the outstanding results,” Evangelista says.
Read more from this issue of Spa Business magazine
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
