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Comfort Zone - Rethinking packaging

With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean bound plastic


Italian B Corp, The Davines Group, is renowned for its commitment to the sustainable creation and production of its result-driven Comfort Zone skincare line.

Since 2014, the company has been aware of the damaging impact plastic packaging is having on the planet and has been working hard to develop innovative solutions that remove the need to use plastic, while engaging with global initiatives that help to counter its impact on the environment.

A circular approach
Although the spa and beauty sector has always been reliant on plastic packaging and it has traditionally played an important role in keeping products fresh and ensuring a safe user experience, the Davines Group has been accelerating its efforts to challenge its reliance on the material.

Through a programme of rigorous product research and development, the focus has moved away from the use of virgin plastic made from fossil fuels, towards the use of innovative packaging materials made from recycled or renewable plastic. Comfort Zone has also reduced the weight of its glass packaging and introduced fully refillable solutions, while ensuring all its packaging is recyclable.

Following exhaustive scrutiny of the way it approaches the use of fossil fuel-based materials, the company has now updated its production processes so 59 per cent of all packaging used is recycled or bio-based plastic.

Significantly, Davines Group has reduced its reliance on plastic by a massive 631 tons since 2014, thanks to ongoing research and development into innovative, eco-friendly alternative package solutions.

Commenting, Davines Group chair, Davide Bollati, says: “We’re conscious that packaging has an environmental impact and no material can be considered perfect, but properly managing our products’ end-of-life stage is very important. It’s crucial we eco-design the packaging right from the beginning of that lifecycle.

“We aim for simplification, by reducing the volume of the packaging components as much as possible, eliminating unnecessary plastic elements and introducing refillable solutions, just as we’ve done for our new Comfort Zone Sublime Skin Intensive Serum,” he explains.

Plastic footprint
In 2020, the company calculated its plastic footprint using 3Ri standards (www.spabusiness.com/3ri), which revealed the business generated a total of 721.9 tons of plastic that year. This included waste produced by manufacturing and offices (27 per cent), plus the packaging of products sold worldwide (73 per cent).

These findings led to an investigation by the Group into whether its plastic waste was being correctly managed globally.

The outcome has been the development of initiatives to significantly reduce the company’s environmental impact in areas of the world where there’s a lack of institutions and technology to enable the full and proper recyclable process.

This has led to the partnership with Plastic Bank that will expand in 2022 to ensure an even stronger positive impact on planet and people. l

More: www.spabusiness.com/ComfortZoneBlog
photo: Davines Group

"It’s crucial we eco-design packaging right from the beginning of its lifecycle, while properly managing our products’ end-of-life stage" – Davide Bollati, chair, Davines Group

Tackling waste
Supporting sustainability initiatives enables the Comfort Zone to amplify its work to reduce its environmental impact
Tracking plastic on the app / photo: Plastic Bank

In autumn 2021, the Group started a plastic collection project with social enterprise, Plastic Bank (www.plasticbank.com), to prevent 100 tonnes of material being dispersed into the environment and ending up in the world’s oceans.

This initiative involves the management of ethical recycling ecosystems which are run by local people in the coastal communities of Indonesia, the Philippines and Brazil.

They gather ocean-bound plastic waste from land and beaches to stop it reaching our oceans and receive bonuses for doing so, which contribute towards the cost of food, fuel, school and health insurance, to help improve their quality of life.

Commenting on the partnership, Bollati says: “There’s no social sustainability without environmental sustainability, and no progress without respect for ecosystems and human rights. Without human ecology, there is simply no future.”

Without human ecology, there is simply no future
David Katz started Plastic Bank in 2013 – Comfort Zone is supporting the initiative / photo: David Katz, Plastic Bank
photo: Plastic Bank

Read more from this issue of Spa Business magazine

View contents of Spa Business 2021 issue 4
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
FIBO

FIBO is the international platform for fitness, wellness and health. During four days, FIBO connects [more...]
Capsix

Founded in 2016 by Carole Eyssautier, PhD in AI, François Eyssautier, robotics engineer, and Stéphan [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Sponsored
Comfort Zone - Rethinking packaging

With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean bound plastic


Italian B Corp, The Davines Group, is renowned for its commitment to the sustainable creation and production of its result-driven Comfort Zone skincare line.

Since 2014, the company has been aware of the damaging impact plastic packaging is having on the planet and has been working hard to develop innovative solutions that remove the need to use plastic, while engaging with global initiatives that help to counter its impact on the environment.

A circular approach
Although the spa and beauty sector has always been reliant on plastic packaging and it has traditionally played an important role in keeping products fresh and ensuring a safe user experience, the Davines Group has been accelerating its efforts to challenge its reliance on the material.

Through a programme of rigorous product research and development, the focus has moved away from the use of virgin plastic made from fossil fuels, towards the use of innovative packaging materials made from recycled or renewable plastic. Comfort Zone has also reduced the weight of its glass packaging and introduced fully refillable solutions, while ensuring all its packaging is recyclable.

Following exhaustive scrutiny of the way it approaches the use of fossil fuel-based materials, the company has now updated its production processes so 59 per cent of all packaging used is recycled or bio-based plastic.

Significantly, Davines Group has reduced its reliance on plastic by a massive 631 tons since 2014, thanks to ongoing research and development into innovative, eco-friendly alternative package solutions.

Commenting, Davines Group chair, Davide Bollati, says: “We’re conscious that packaging has an environmental impact and no material can be considered perfect, but properly managing our products’ end-of-life stage is very important. It’s crucial we eco-design the packaging right from the beginning of that lifecycle.

“We aim for simplification, by reducing the volume of the packaging components as much as possible, eliminating unnecessary plastic elements and introducing refillable solutions, just as we’ve done for our new Comfort Zone Sublime Skin Intensive Serum,” he explains.

Plastic footprint
In 2020, the company calculated its plastic footprint using 3Ri standards (www.spabusiness.com/3ri), which revealed the business generated a total of 721.9 tons of plastic that year. This included waste produced by manufacturing and offices (27 per cent), plus the packaging of products sold worldwide (73 per cent).

These findings led to an investigation by the Group into whether its plastic waste was being correctly managed globally.

The outcome has been the development of initiatives to significantly reduce the company’s environmental impact in areas of the world where there’s a lack of institutions and technology to enable the full and proper recyclable process.

This has led to the partnership with Plastic Bank that will expand in 2022 to ensure an even stronger positive impact on planet and people. l

More: www.spabusiness.com/ComfortZoneBlog
photo: Davines Group

"It’s crucial we eco-design packaging right from the beginning of its lifecycle, while properly managing our products’ end-of-life stage" – Davide Bollati, chair, Davines Group

Tackling waste
Supporting sustainability initiatives enables the Comfort Zone to amplify its work to reduce its environmental impact
Tracking plastic on the app / photo: Plastic Bank

In autumn 2021, the Group started a plastic collection project with social enterprise, Plastic Bank (www.plasticbank.com), to prevent 100 tonnes of material being dispersed into the environment and ending up in the world’s oceans.

This initiative involves the management of ethical recycling ecosystems which are run by local people in the coastal communities of Indonesia, the Philippines and Brazil.

They gather ocean-bound plastic waste from land and beaches to stop it reaching our oceans and receive bonuses for doing so, which contribute towards the cost of food, fuel, school and health insurance, to help improve their quality of life.

Commenting on the partnership, Bollati says: “There’s no social sustainability without environmental sustainability, and no progress without respect for ecosystems and human rights. Without human ecology, there is simply no future.”

Without human ecology, there is simply no future
David Katz started Plastic Bank in 2013 – Comfort Zone is supporting the initiative / photo: David Katz, Plastic Bank
photo: Plastic Bank

Read more from this issue of Spa Business magazine

View contents of Spa Business 2021 issue 4
LATEST NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
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Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
Swire Hotels’ Upper House unveils House of Healing wellness programme rollout
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
FIBO

FIBO is the international platform for fitness, wellness and health. During four days, FIBO connects [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS