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Comfort Zone - Rethinking packaging

With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean bound plastic


Italian B Corp, The Davines Group, is renowned for its commitment to the sustainable creation and production of its result-driven Comfort Zone skincare line.

Since 2014, the company has been aware of the damaging impact plastic packaging is having on the planet and has been working hard to develop innovative solutions that remove the need to use plastic, while engaging with global initiatives that help to counter its impact on the environment.

A circular approach
Although the spa and beauty sector has always been reliant on plastic packaging and it has traditionally played an important role in keeping products fresh and ensuring a safe user experience, the Davines Group has been accelerating its efforts to challenge its reliance on the material.

Through a programme of rigorous product research and development, the focus has moved away from the use of virgin plastic made from fossil fuels, towards the use of innovative packaging materials made from recycled or renewable plastic. Comfort Zone has also reduced the weight of its glass packaging and introduced fully refillable solutions, while ensuring all its packaging is recyclable.

Following exhaustive scrutiny of the way it approaches the use of fossil fuel-based materials, the company has now updated its production processes so 59 per cent of all packaging used is recycled or bio-based plastic.

Significantly, Davines Group has reduced its reliance on plastic by a massive 631 tons since 2014, thanks to ongoing research and development into innovative, eco-friendly alternative package solutions.

Commenting, Davines Group chair, Davide Bollati, says: “We’re conscious that packaging has an environmental impact and no material can be considered perfect, but properly managing our products’ end-of-life stage is very important. It’s crucial we eco-design the packaging right from the beginning of that lifecycle.

“We aim for simplification, by reducing the volume of the packaging components as much as possible, eliminating unnecessary plastic elements and introducing refillable solutions, just as we’ve done for our new Comfort Zone Sublime Skin Intensive Serum,” he explains.

Plastic footprint
In 2020, the company calculated its plastic footprint using 3Ri standards (www.spabusiness.com/3ri), which revealed the business generated a total of 721.9 tons of plastic that year. This included waste produced by manufacturing and offices (27 per cent), plus the packaging of products sold worldwide (73 per cent).

These findings led to an investigation by the Group into whether its plastic waste was being correctly managed globally.

The outcome has been the development of initiatives to significantly reduce the company’s environmental impact in areas of the world where there’s a lack of institutions and technology to enable the full and proper recyclable process.

This has led to the partnership with Plastic Bank that will expand in 2022 to ensure an even stronger positive impact on planet and people. l

More: www.spabusiness.com/ComfortZoneBlog
photo: Davines Group

"It’s crucial we eco-design packaging right from the beginning of its lifecycle, while properly managing our products’ end-of-life stage" – Davide Bollati, chair, Davines Group

Tackling waste
Supporting sustainability initiatives enables the Comfort Zone to amplify its work to reduce its environmental impact
Tracking plastic on the app / photo: Plastic Bank

In autumn 2021, the Group started a plastic collection project with social enterprise, Plastic Bank (www.plasticbank.com), to prevent 100 tonnes of material being dispersed into the environment and ending up in the world’s oceans.

This initiative involves the management of ethical recycling ecosystems which are run by local people in the coastal communities of Indonesia, the Philippines and Brazil.

They gather ocean-bound plastic waste from land and beaches to stop it reaching our oceans and receive bonuses for doing so, which contribute towards the cost of food, fuel, school and health insurance, to help improve their quality of life.

Commenting on the partnership, Bollati says: “There’s no social sustainability without environmental sustainability, and no progress without respect for ecosystems and human rights. Without human ecology, there is simply no future.”

Without human ecology, there is simply no future
David Katz started Plastic Bank in 2013 – Comfort Zone is supporting the initiative / photo: David Katz, Plastic Bank
photo: Plastic Bank

Read more from this issue of Spa Business magazine

View contents of Spa Business 2021 issue 4
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
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COMPANY PROFILES
Unbescheiden GmbH

Unbescheiden GmbH was founded in 1869 in Baden- Baden, Germany [more...]
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
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CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Sponsored
Comfort Zone - Rethinking packaging

With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean bound plastic


Italian B Corp, The Davines Group, is renowned for its commitment to the sustainable creation and production of its result-driven Comfort Zone skincare line.

Since 2014, the company has been aware of the damaging impact plastic packaging is having on the planet and has been working hard to develop innovative solutions that remove the need to use plastic, while engaging with global initiatives that help to counter its impact on the environment.

A circular approach
Although the spa and beauty sector has always been reliant on plastic packaging and it has traditionally played an important role in keeping products fresh and ensuring a safe user experience, the Davines Group has been accelerating its efforts to challenge its reliance on the material.

Through a programme of rigorous product research and development, the focus has moved away from the use of virgin plastic made from fossil fuels, towards the use of innovative packaging materials made from recycled or renewable plastic. Comfort Zone has also reduced the weight of its glass packaging and introduced fully refillable solutions, while ensuring all its packaging is recyclable.

Following exhaustive scrutiny of the way it approaches the use of fossil fuel-based materials, the company has now updated its production processes so 59 per cent of all packaging used is recycled or bio-based plastic.

Significantly, Davines Group has reduced its reliance on plastic by a massive 631 tons since 2014, thanks to ongoing research and development into innovative, eco-friendly alternative package solutions.

Commenting, Davines Group chair, Davide Bollati, says: “We’re conscious that packaging has an environmental impact and no material can be considered perfect, but properly managing our products’ end-of-life stage is very important. It’s crucial we eco-design the packaging right from the beginning of that lifecycle.

“We aim for simplification, by reducing the volume of the packaging components as much as possible, eliminating unnecessary plastic elements and introducing refillable solutions, just as we’ve done for our new Comfort Zone Sublime Skin Intensive Serum,” he explains.

Plastic footprint
In 2020, the company calculated its plastic footprint using 3Ri standards (www.spabusiness.com/3ri), which revealed the business generated a total of 721.9 tons of plastic that year. This included waste produced by manufacturing and offices (27 per cent), plus the packaging of products sold worldwide (73 per cent).

These findings led to an investigation by the Group into whether its plastic waste was being correctly managed globally.

The outcome has been the development of initiatives to significantly reduce the company’s environmental impact in areas of the world where there’s a lack of institutions and technology to enable the full and proper recyclable process.

This has led to the partnership with Plastic Bank that will expand in 2022 to ensure an even stronger positive impact on planet and people. l

More: www.spabusiness.com/ComfortZoneBlog
photo: Davines Group

"It’s crucial we eco-design packaging right from the beginning of its lifecycle, while properly managing our products’ end-of-life stage" – Davide Bollati, chair, Davines Group

Tackling waste
Supporting sustainability initiatives enables the Comfort Zone to amplify its work to reduce its environmental impact
Tracking plastic on the app / photo: Plastic Bank

In autumn 2021, the Group started a plastic collection project with social enterprise, Plastic Bank (www.plasticbank.com), to prevent 100 tonnes of material being dispersed into the environment and ending up in the world’s oceans.

This initiative involves the management of ethical recycling ecosystems which are run by local people in the coastal communities of Indonesia, the Philippines and Brazil.

They gather ocean-bound plastic waste from land and beaches to stop it reaching our oceans and receive bonuses for doing so, which contribute towards the cost of food, fuel, school and health insurance, to help improve their quality of life.

Commenting on the partnership, Bollati says: “There’s no social sustainability without environmental sustainability, and no progress without respect for ecosystems and human rights. Without human ecology, there is simply no future.”

Without human ecology, there is simply no future
David Katz started Plastic Bank in 2013 – Comfort Zone is supporting the initiative / photo: David Katz, Plastic Bank
photo: Plastic Bank

Read more from this issue of Spa Business magazine

View contents of Spa Business 2021 issue 4
LATEST NEWS
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Unbescheiden GmbH

Unbescheiden GmbH was founded in 1869 in Baden- Baden, Germany [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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