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NEWS
Chiva-Som sister-brand Jayasom to focus on tech and target younger generation
POSTED 14 Nov 2023 . BY Megan Whitby
Jayasom will be designed to attract the younger generation of wellness consumers Credit: Shutterstock/CandyRetriever

Credit: GWS
Each location will be distinct in its own right with a sense of place, but there will be a strong synergy among the portfolio
– Karen Campbell
Chiva-Som's sister brand Jayasom has unveiled an ambitious global rollout strategy
The brand has a development pipeline of five retreats spread across the world
Programming will be centred around spa, beauty, aesthetics, nutrition and mental health
Jayasom's flagship property will open in Saudi Arabia at giga-project Amaala in 2024
Destination wellness operator and Chiva-Som sister brand Jayasom plans to launch in Saudi Arabia, Europe, Japan, India and Malaysia as part of a major global rollout plan.

The brand’s first property will launch in Saudi Arabia in 2024 at the vast upcoming integrative multigenerational health resort called Amaala.

Speaking exclusively to Spa Business, Chiva-Som business development director and Jayasom board member Karen Campbell revealed plans are also underway to open a 35-villa Jayasom property in Ibiza, Spain. The retreat will be located at a 300-year-old olive oil farm surrounded by a pine forest and orchards of citrus, almonds, grapes, figs and olives.

The third property will be a forest retreat in Japan where programming and design will take inspiration from Japanese wellness traditions including Onsen and forest bathing.

Jayasom will also expand into India and Malaysia and has aspirations to branch into France.

Jayasom's key characteristics
“Although Jayasom and Chiva Som's values are the same – with a sharp focus on health and sustainable wellness – they’re distinct from one another,” said Campbell.

“In contrast to Chiva-Som, which encourages guests to embrace a digital detox, Jayasom will target the younger generation and focus on tech integration.”

Programming will be centred around spa, beauty, aesthetics, nutrition and mental health.

She added: “Each location will be distinct in its own right with a sense of place, but there will be a strong synergy among the portfolio.

“We want Jayasom guests to feel connected and grounded.”
RELATED STORIES
  Intergenerational retreat for grandparents and grandchildren launches at Zulal


Qatari wellness destination Zulal Wellness Resort by Chiva-Som has developed a new retreat to help grandparents and grandchildren spend quality time together.
  Sustainable gut health programming at Zulal Wellness Resort during Holy Month of Ramadan


Qatari wellness destination, Zulal Wellness Resort by Chiva-Som, is supporting guests on their journey during the Muslim Holy Month of Ramadan.
  Jayasom partners with Amaala to unveil multigenerational health resort in Saudi Arabia


Destination wellness resort operator Jayasom has revealed plans to deliver an integrative multigenerational health resort for Amaala – a vast mixed-use tourism destination in Saudi Arabia being developed by Red Sea Global (RSG).
  Chanyapak Suwankantha promoted to Chiva-Som’s director of wellness


Integrative health and wellness resort operator Chiva-Som based in Hua Hin, Thailand, has announced the appointment of Chanyapak Suwankantha as wellness director.
MORE NEWS
Report identifies diversity, equity and inclusion challenges in health club sector
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
Minor devises new medi-wellness concept for Anantara, debuting in Phuket in Q3
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future.
+ More news   

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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
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Discover the perfect blend of style, innovation and flexibility with Living Earth Crafts’ Insignia 2.0 Ellipse
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COMPANY PROFILES
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DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Chiva-Som sister-brand Jayasom to focus on tech and target younger generation
POSTED 14 Nov 2023 . BY Megan Whitby
Jayasom will be designed to attract the younger generation of wellness consumers Credit: Shutterstock/CandyRetriever
Credit: GWS
Each location will be distinct in its own right with a sense of place, but there will be a strong synergy among the portfolio
– Karen Campbell
Chiva-Som's sister brand Jayasom has unveiled an ambitious global rollout strategy
The brand has a development pipeline of five retreats spread across the world
Programming will be centred around spa, beauty, aesthetics, nutrition and mental health
Jayasom's flagship property will open in Saudi Arabia at giga-project Amaala in 2024
Destination wellness operator and Chiva-Som sister brand Jayasom plans to launch in Saudi Arabia, Europe, Japan, India and Malaysia as part of a major global rollout plan.

The brand’s first property will launch in Saudi Arabia in 2024 at the vast upcoming integrative multigenerational health resort called Amaala.

Speaking exclusively to Spa Business, Chiva-Som business development director and Jayasom board member Karen Campbell revealed plans are also underway to open a 35-villa Jayasom property in Ibiza, Spain. The retreat will be located at a 300-year-old olive oil farm surrounded by a pine forest and orchards of citrus, almonds, grapes, figs and olives.

The third property will be a forest retreat in Japan where programming and design will take inspiration from Japanese wellness traditions including Onsen and forest bathing.

Jayasom will also expand into India and Malaysia and has aspirations to branch into France.

Jayasom's key characteristics
“Although Jayasom and Chiva Som's values are the same – with a sharp focus on health and sustainable wellness – they’re distinct from one another,” said Campbell.

“In contrast to Chiva-Som, which encourages guests to embrace a digital detox, Jayasom will target the younger generation and focus on tech integration.”

Programming will be centred around spa, beauty, aesthetics, nutrition and mental health.

She added: “Each location will be distinct in its own right with a sense of place, but there will be a strong synergy among the portfolio.

“We want Jayasom guests to feel connected and grounded.”
RELATED STORIES
Intergenerational retreat for grandparents and grandchildren launches at Zulal


Qatari wellness destination Zulal Wellness Resort by Chiva-Som has developed a new retreat to help grandparents and grandchildren spend quality time together.
Sustainable gut health programming at Zulal Wellness Resort during Holy Month of Ramadan


Qatari wellness destination, Zulal Wellness Resort by Chiva-Som, is supporting guests on their journey during the Muslim Holy Month of Ramadan.
Jayasom partners with Amaala to unveil multigenerational health resort in Saudi Arabia


Destination wellness resort operator Jayasom has revealed plans to deliver an integrative multigenerational health resort for Amaala – a vast mixed-use tourism destination in Saudi Arabia being developed by Red Sea Global (RSG).
Chanyapak Suwankantha promoted to Chiva-Som’s director of wellness


Integrative health and wellness resort operator Chiva-Som based in Hua Hin, Thailand, has announced the appointment of Chanyapak Suwankantha as wellness director.
MORE NEWS
Report identifies diversity, equity and inclusion challenges in health club sector
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
Minor devises new medi-wellness concept for Anantara, debuting in Phuket in Q3
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future.
Global Wellness Day 2024 shatters records as 1 billion people unite for wellness and nature
Global Wellness Day (GWD) marked its 13th anniversary on Saturday, 8 June and was reportedly celebrated by a record-breaking 1 billion people worldwide, making it the most successful year yet.
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort focused on wellbeing and longevity in Utah’s Heber Valley, centred around natural geothermal springs.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Discover the perfect blend of style, innovation and flexibility with Living Earth Crafts’ Insignia 2.0 Ellipse
Living Earth Crafts has launched the new Insignia 2.0 Ellipse™ Multi-purpose Treatment Table, combining award-winning comfort and striking design aesthetics with operational excellence. [more...]
+ More featured suppliers  
COMPANY PROFILES
Devin Consulting

Devin Consulting, an international pool & spa engineering consultancy, founded by Tom Devin in 2000. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS