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NEWS
Equinox and Red Sea Global do deal for luxury Amaala resort
POSTED 26 Jul 2023 . BY Megan Whitby
Equinox Amaala Resort will be home to a spa, a magnesium salt rooftop pool, a Beach Club and a signature Equinox Fitness Club Credit: Equinox Hotels and Red Sea Global
Red Sea Global (RSG), the developer behind regenerative tourism destinations Amaala and The Red Sea, has partnered with fitness-focused hospitality brand and management company Equinox Hotels.

The organisation is an offshoot of premium fitness group Equinox which operates more than 100 upscale health clubs in urban markets in the US, Canada and UK. Equinox Hotels is looking to develop a global network of hotels, with plans for 33 properties globally in the next 10 years.

Thanks to the recent deal, Equinox Hotels will operate a 128-key resort with a focus on fitness, sport and lifestyle in the Amaala development.

Billed as the first global integrated family wellness destination, Amaala is being realised on Saudi Arabia’s north-western coastline and will offer ‘curated transformative personal journeys’ inspired by arts, wellness and the Red Sea.

When complete, the 4,155sq km site will have eight resorts, 200 residential units and a marina – all powered by renewable energy.

In addition to Equinox Hotels, RSG has already secured deals with Clinique La Prairie, Jayasom and Rosewood to operate wellness resorts in Amaala.

Equinox Resort Amaala will feature a range of amenities including a signature Equinox Fitness Club, a spa, a magnesium salt rooftop pool, a beach club and several high-end culinary concepts.

The resort will be designed by British architecture firm Foster + Partners.

“Amaala brings the best in health and wellness together in an area of extraordinary natural beauty to offer exceptional and transformative experiences for guests,” said John Pagano, group CEO of RSG.

“Equinox’s unique brand of luxury and fitness is a fantastic fit, allowing visitors to choose seeking self-improvement during their stay, getting back to nature on land or at sea, or simply enjoying quiet moments with loved ones in comfort and privacy.”

Amaala wellness leadership
Amaala's first notable opening, Triple Bay, is scheduled for completion in 2024. This is one of three high-profile developments that make up Amaala, dubbed the new ‘Riviera of the Middle East’.

RSG recently appointed seasoned industry veteran, consultant and founder of Meraki Bespoke Wellness Strategies Lindsay Madden-Nadeau as its senior director of wellness strategy.

Commenting on the new deal, she said: “Equinox Hotels’ offer will focus on signature programming for an unparalleled sports and fitness experience that celebrates nutrition as a lifestyle while considering the way we rest and recover.

“What excites me most about Equinox's approach is how thoughtful the brand is in connecting the customer journey touchpoints with bespoke design in a way that strengthens the experience.”

Read more about Amaala and The Red Sea in Spa Business, sister magazine of HCM magazine where we interview Stephan Wagner, asset management director of Red Sea Global, and chair of the RSG Advisory Board, Aradhana Khowala.
Credit: Equinox Hotels and Red Sea Global
Credit: Equinox Hotels and Red Sea Global
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NEWS
Equinox and Red Sea Global do deal for luxury Amaala resort
POSTED 26 Jul 2023 . BY Megan Whitby
Equinox Amaala Resort will be home to a spa, a magnesium salt rooftop pool, a Beach Club and a signature Equinox Fitness Club Credit: Equinox Hotels and Red Sea Global
Red Sea Global (RSG), the developer behind regenerative tourism destinations Amaala and The Red Sea, has partnered with fitness-focused hospitality brand and management company Equinox Hotels.

The organisation is an offshoot of premium fitness group Equinox which operates more than 100 upscale health clubs in urban markets in the US, Canada and UK. Equinox Hotels is looking to develop a global network of hotels, with plans for 33 properties globally in the next 10 years.

Thanks to the recent deal, Equinox Hotels will operate a 128-key resort with a focus on fitness, sport and lifestyle in the Amaala development.

Billed as the first global integrated family wellness destination, Amaala is being realised on Saudi Arabia’s north-western coastline and will offer ‘curated transformative personal journeys’ inspired by arts, wellness and the Red Sea.

When complete, the 4,155sq km site will have eight resorts, 200 residential units and a marina – all powered by renewable energy.

In addition to Equinox Hotels, RSG has already secured deals with Clinique La Prairie, Jayasom and Rosewood to operate wellness resorts in Amaala.

Equinox Resort Amaala will feature a range of amenities including a signature Equinox Fitness Club, a spa, a magnesium salt rooftop pool, a beach club and several high-end culinary concepts.

The resort will be designed by British architecture firm Foster + Partners.

“Amaala brings the best in health and wellness together in an area of extraordinary natural beauty to offer exceptional and transformative experiences for guests,” said John Pagano, group CEO of RSG.

“Equinox’s unique brand of luxury and fitness is a fantastic fit, allowing visitors to choose seeking self-improvement during their stay, getting back to nature on land or at sea, or simply enjoying quiet moments with loved ones in comfort and privacy.”

Amaala wellness leadership
Amaala's first notable opening, Triple Bay, is scheduled for completion in 2024. This is one of three high-profile developments that make up Amaala, dubbed the new ‘Riviera of the Middle East’.

RSG recently appointed seasoned industry veteran, consultant and founder of Meraki Bespoke Wellness Strategies Lindsay Madden-Nadeau as its senior director of wellness strategy.

Commenting on the new deal, she said: “Equinox Hotels’ offer will focus on signature programming for an unparalleled sports and fitness experience that celebrates nutrition as a lifestyle while considering the way we rest and recover.

“What excites me most about Equinox's approach is how thoughtful the brand is in connecting the customer journey touchpoints with bespoke design in a way that strengthens the experience.”

Read more about Amaala and The Red Sea in Spa Business, sister magazine of HCM magazine where we interview Stephan Wagner, asset management director of Red Sea Global, and chair of the RSG Advisory Board, Aradhana Khowala.
Credit: Equinox Hotels and Red Sea Global
Credit: Equinox Hotels and Red Sea Global
RELATED STORIES
Sports Illustrated Resorts to expand across US with active lifestyle at their core


A network of Sports Illustrated branded resort and lifestyle complexes will launch in the US following a deal between Travel + Leisure Co and Sports Hospitality Ventures (SHV) – the hotel and resorts licensee for the Sports Illustrated brand.
Equinox tells HCM it plans to fight $11.25m race discrimination ruling


Lifestyle brand Equinox has told HCM it plans to fight a ruling by the US courts that it must pay pay US$11.25m to a former employee who claimed she was discriminated against due to her race and gender, saying it "vehemently disagrees with the jury’s finding".
MORE NEWS
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
The Global Wellness Institute (GWI) has published the fourth edition of the Guide to Hydrothermal Spa & Wellness Development Standards.
Fitness influencers have a negative impact on mental health
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit and vegetables, but their mental health often suffers.
Mar Hall unveils refreshed spa facilities on banks of Scotland’s River Clyde
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Evian Spa makes Middle Eastern debut, crowning top floor of luxury Bentley Tower
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Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
G-Labs

G-Labs specialise in advanced diagnostics, for over 33,000 disorders for exceptional head-to-toe tra [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS