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NEWS
Jason Worthy stands down as CEO of Anytime Fitness UK
POSTED 06 Sep 2023 . BY Liz Terry
Jason Worthy has departed from his role as CEO of Anytime Fitness UK Credit: Life Fitness
Jason Worthy has left Anytime Fitness UK, where he was CEO
The move is due to 'personal reasons beyond his control'
The board will support the executive team while a new CEO is hired
Worthy is a longstanding veteran of the fitness industry, having worked for LA Fitness, Fitness First, Technogym and Life Fitness, among others
Industry veteran Jason Worthy, who was appointed CEO of Anytime Fitness UK eight months ago, has stepped down from the role effective immediately, citing 'personal circumstances beyond his control'.

Chair of Anytime Fitness UK, Andy Thompson, said: "The Anytime UK board and indeed the whole support office have enjoyed the past seven months of Jason’s strong leadership.

“He is a rare leader, capable of understanding a business model quickly, forming a strategic vision for the future, mentoring and supporting staff, while also keeping a keen eye on the day-to-day operations.

"While both parties wish it could be a different scenario," said Thompson, "there's a lot of gratitude for the opportunity provided to Jason and the contribution he's made. He's succeeded in establishing a platform on which future success will be built, with significant changes to our people, our policies and our growth strategy."

The board of Anytime Fitness has appointed advisors to assist in the search for a new CEO to lead the business through its next phase of growth, with this recruitment process already underway.

The board will also be supporting executive team leaders to manage the business through the interim period.

The change comes as Anytime Fitness – which is part of Self Esteem Brands (SEB) – is poised for major growth.

Talking to HCM this month, SEB co-founder, Dave Mortensen, said the company has set a target to grow from 5,500 to 10,000 locations in the next five years across its wellness brands, which include Anytime Fitness, SUMHIIT Fitness, Basecamp Fitness, The Bar Method, Waxing The City, Stronger U Nutrition and Healthy Contributions.

Worthy has a history of senior positions in the industry.

Earlier in his career, he helped build and scale an internet-based fitness startup and secured investment for its growth.

He worked for LA Fitness and was then head of sales at Technogym, moving to Fitness First in 2011 to become head of operations for the launch of Fitness First's budget concept, Klick Fitness. He was responsible for rolling out the first phase of the new brand which started in Q3 of 2011.

In April 2012 he joined Life Fitness as GM for EMEA, being promoted to MD of the UK business in May 2013.

Life Fitness again promoted Worthy to the role of MD for direct business EMEA in January 2016 and by May he had been made MD of Cybex International, supporting the integration of Cybex with the Brunswick Corporation’s family of brands, following its US$195m (€179m, £138m) acquisition at the start of that year.

His ascent through Brunswick continued with a new role in 2018, when he was made president of Life Fitness ahead of the spin-off of its fitness division.

Worthy moved within Brunswick in July 2019, doing a stint as VP International of its Boating Services division, before taking on on the role of CEO at Dallaglio RugbyWorks in March 2020.

The role as CEO of Anytime Fitness UK followed in January 2023.

Worthy's focus going forward will be as a high performance coach and non-executive director.
RELATED STORIES
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Jason Worthy has been announced as the new CEO of Anytime Fitness UK.
  Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO


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  KPS completes Life Fitness acquisition


The acquisition of commercial fitness equipment manufacturer Life Fitness by KPS Capital Partners has completed, following the initial announcement of its sale in May this year.
  Brunswick names Jason Worthy as president of fitness division ahead of spin-off


US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Jason Worthy stands down as CEO of Anytime Fitness UK
POSTED 06 Sep 2023 . BY Liz Terry
Jason Worthy has departed from his role as CEO of Anytime Fitness UK Credit: Life Fitness
Jason Worthy has left Anytime Fitness UK, where he was CEO
The move is due to 'personal reasons beyond his control'
The board will support the executive team while a new CEO is hired
Worthy is a longstanding veteran of the fitness industry, having worked for LA Fitness, Fitness First, Technogym and Life Fitness, among others
Industry veteran Jason Worthy, who was appointed CEO of Anytime Fitness UK eight months ago, has stepped down from the role effective immediately, citing 'personal circumstances beyond his control'.

Chair of Anytime Fitness UK, Andy Thompson, said: "The Anytime UK board and indeed the whole support office have enjoyed the past seven months of Jason’s strong leadership.

“He is a rare leader, capable of understanding a business model quickly, forming a strategic vision for the future, mentoring and supporting staff, while also keeping a keen eye on the day-to-day operations.

"While both parties wish it could be a different scenario," said Thompson, "there's a lot of gratitude for the opportunity provided to Jason and the contribution he's made. He's succeeded in establishing a platform on which future success will be built, with significant changes to our people, our policies and our growth strategy."

The board of Anytime Fitness has appointed advisors to assist in the search for a new CEO to lead the business through its next phase of growth, with this recruitment process already underway.

The board will also be supporting executive team leaders to manage the business through the interim period.

The change comes as Anytime Fitness – which is part of Self Esteem Brands (SEB) – is poised for major growth.

Talking to HCM this month, SEB co-founder, Dave Mortensen, said the company has set a target to grow from 5,500 to 10,000 locations in the next five years across its wellness brands, which include Anytime Fitness, SUMHIIT Fitness, Basecamp Fitness, The Bar Method, Waxing The City, Stronger U Nutrition and Healthy Contributions.

Worthy has a history of senior positions in the industry.

Earlier in his career, he helped build and scale an internet-based fitness startup and secured investment for its growth.

He worked for LA Fitness and was then head of sales at Technogym, moving to Fitness First in 2011 to become head of operations for the launch of Fitness First's budget concept, Klick Fitness. He was responsible for rolling out the first phase of the new brand which started in Q3 of 2011.

In April 2012 he joined Life Fitness as GM for EMEA, being promoted to MD of the UK business in May 2013.

Life Fitness again promoted Worthy to the role of MD for direct business EMEA in January 2016 and by May he had been made MD of Cybex International, supporting the integration of Cybex with the Brunswick Corporation’s family of brands, following its US$195m (€179m, £138m) acquisition at the start of that year.

His ascent through Brunswick continued with a new role in 2018, when he was made president of Life Fitness ahead of the spin-off of its fitness division.

Worthy moved within Brunswick in July 2019, doing a stint as VP International of its Boating Services division, before taking on on the role of CEO at Dallaglio RugbyWorks in March 2020.

The role as CEO of Anytime Fitness UK followed in January 2023.

Worthy's focus going forward will be as a high performance coach and non-executive director.
RELATED STORIES
Jason Worthy is new CEO at Anytime Fitness UK


Jason Worthy has been announced as the new CEO of Anytime Fitness UK.
Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO


Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.
KPS completes Life Fitness acquisition


The acquisition of commercial fitness equipment manufacturer Life Fitness by KPS Capital Partners has completed, following the initial announcement of its sale in May this year.
Brunswick names Jason Worthy as president of fitness division ahead of spin-off


US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beautylizer

Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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