Neuroscience-focused aromatherapy brand Moods will launch its spa division, MoodsPro, exclusively at The Chancery Rosewood’s Asaya Spa when it opens in September in London, UK.

Moods was co-founded by beauty executives Gregory Allen and Daniel Smith in April this year with a range of essential oil blends that have been formulated for their functional effects.

The company partnered with the University of Northumbria’s department of psychology to test the effects of the products on stress, anxiety, focus and mental clarity.

The university’s Professor Mark Moss led placebo-controlled clinical trials, biometric testing and cognitive performance challenges in more than 400 healthy adults.

The results show Moods’ eight signature blends can lower cortisol levels, decrease fatigue, increase brain activity, reduce social anxiety and allow for faster heart rate recovery.

MoodsPro, the spa brand

Moods’ spa division, MoodsPro, is the next chapter for the neuroaromatics brand. The company is merging the psychological effects associated with its essential oils with the physiological benefits of massage and other sensory therapies.

Smith told Spa Business: “What began as a science-led aromatherapy brand has quickly evolved into a fully-fledged wellness ecosystem. MoodsPro, our spa concept, was the natural next step. We're combining our clinically-proven aromatic blends with targeted massage protocols, immersive sound therapy – and for the exclusive rituals at The Chancery – Therabody technology.”

A noteworthy feature of the brand’s spa concept is its approach to retail.

At the point of purchase, Moods invites consumers to take a ‘match your mood’ quiz to discover the scent they need, in order to shift their state of mind. They can then purchase a variety of functional roll-on/ misting products called MoodRollers, MoodMists and double-ended rollerballs called MoodSwings.

All MoodsPro spa treatment guests receive a MoodRoller to take home (the price of which is included in the treatment cost). MoodsPro says that ensuring every guest leaves with a product integrates retail into the treatment, removing the post-treatment sales barrier and guaranteeing retail engagement.

Smith continued: “In an industry where massage often comprises 90 per cent of the treatment menu but rarely drives meaningful retail or long-term transformation, we saw an opportunity to raise the bar.”

Spa partnership with The Chancery Rosewood’s Asaya Spa

At The Chancery Rosewood’s Asaya Spa, a diagnosis of mood, physiological symptoms and sensory preferences will take place before MoodsPro blends are selected for treatments.

“We’re building the next generation of spa treatments, designed for a world where performance, recovery and emotional reset are no longer optional – they’re essential,” added Smith. “Launching at The Chancery Rosewood – with partners who share our vision for intelligent, future-facing wellness – makes this an incredibly aligned and exciting beginning.”

MoodsPro has also worked with a sound artist to develop eight soundscapes that complement the therapeutic effects of the treatments. These audio tracks have been composed with hertz frequencies that are thought to have calming effects on the nervous system.

A 15-minute gong chime has been incorporated into the recordings to allow therapists to track their progress throughout the treatment experience. Guests can access these soundscapes at home after the therapy, via Spotify.

The brand’s signature treatment, the Neurofusion Treatment Massage, targets the muscular and nervous systems for a personalised multisensory experience. The protocol is available as a 60 or 90 minute therapy.

There will be four other neuroaromatic MoodsPro Enhanced Rituals available at the Asaya Spa. These are performed while guests experience complementary percussive and vibrational therapies via equipment by Therabody, including the Theragun Pro, Jetboots and Theracup.

• The Chill Sleep Management and Relaxation Massage – This treatment focuses on soothing the nervous system with light lymphatic strokes.

• The Fit Performance and Muscular Recovery Massage – Mobility is targeted during this hot stone massage to speed up recovery and boost physical performance.

• The Euphoric Time Zone Reset Massage – The lymphatic massage is focused on the upper body during this therapy and is designed to relieve the effects of fatigue.

• The Found Spiritual Grounding and Release Massage – This grounding ritual uses pressure-point and cranial massage.

Karen Dolby, director of spa and education at Moods, told Spa Business: “The launch of MoodsPro at Asaya marks the beginning of a new era in spa, one where advanced technology, bio-sensory ritual and emotional transformation coexist. This collaboration allows us to deliver treatments that not only feel exceptional in the moment, but also leave a measurable, lasting impact on how our guests think, feel and function.”