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NEWS
North Carolina ‘agrihood’ community coming to life near Asheville
POSTED 10 Jul 2017 . BY Jane Kitchen
Olivette is set on 346 acres in the Blue Ridge mountains, and the farm-based community will focus on a connection to food, nature, neighbours and the arts
Between 300 and 350 homes are being built along the French Broad River near Asheville, North Carolina, over the next ten years, in a wellness community described as an “agrihood in the making.”

Olivette is set on 346 acres in the Blue Ridge mountains, and the farm-based community will focus on a connection to food, nature, neighbours and the arts. The community is one of many popping up worldwide that focuses on creating a place where wellness – physical, mental and social – is built into the fabric of the community.

“New models of sustainable development are needed,” says Allison Smith, director of sales for Olivette. “Humanity is truly at a crossroads that absolutely requires us to find new ways of living and interacting with the environment – and with each other – to create a more sustainable, peaceful, open and connected world.”

Olivette Farm – an on-site organic farm – purposefully preceded the residential development, and is designed to affirm the community’s commitment to re-localising food production. At peak production, the farm will feed 175 families, and the community also features edible gardens, berry and fruit orchards, honey bees, and edible landscaping as part of its ‘plough-to-pantry’ philosophy.

A large portion of the land at Olivette is preserved for hiking trails and green space, with more than 10 miles of interior hiking trails and an eight-acre community park on the French Broad River – the second oldest river in the world.

“Blue Mind” points are being developed throughout the community, to create places where people can connect with the water. Olivette features 1.5 miles of French Broad River frontage, a seven-acre riverfront beach and pavilion, and a riverside amphitheater, where residents can gather around a firepit for storytelling and music.

“Olivette is home to many beautiful river and stream overlooks, mountain views, pastures and mature forests,” says Smith. “We believe that such spaces are sacred, and should be enjoyed by the community at large.”

Stringent energy efficiency is required in all new home construction, and the community is subsidising geothermal heating and cooling for every house in the first phase, in order to reduce carbon footprint and eliminate noise pollution.

Olivette will also include a bike-sharing programme and two Little Free Libraries. In future, the community will have a primary school, and garden education is designed for all ages.

For more on wellness communities, see our coverage of communities in Asia here and in Europe here. Stay tuned to Spa Business in the coming months for more in our wellness community series.
RELATED STORIES
  Wellness communities offer ‘huge opportunity’ for spas, says panel


Mia Kyricos, founder of strategic advisory firm Kyricos & Associates, told an audience at the World Spa & Wellness Convention in London that wellness communities grew by 19 per cent from 2013 to 2015, and are worth an estimated US$29bn in Europe and US$48bn in North America.
  Wellness Communities Initiative continues growth


This year, a key emphasis at the Global Wellness Summit was on the Wellness Communities Initiative, spearheaded by Mia Kyricos, who is also founder of strategic advisory firm Kyricos & Associates.
  What three things are necessary to be considered a 'wellness community'? New paper from GWI Initiative aims to define growing real estate segment


The Global Wellness Institute’s Wellness Communities Initiative has written a white paper to address critical issues surrounding the fast-growing wellness real estate market – estimated by the GWI to be a US$100bn (€90bn, £81bn) global marketplace.
  Can placemaking help architects create wellness communities?


The chair of the Global Wellness Institute’s Wellness Communities Initiative has urged architects and developers to embrace placemaking to ensure people live healthy and happy lives.
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ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
North Carolina ‘agrihood’ community coming to life near Asheville
POSTED 10 Jul 2017 . BY Jane Kitchen
Olivette is set on 346 acres in the Blue Ridge mountains, and the farm-based community will focus on a connection to food, nature, neighbours and the arts
Between 300 and 350 homes are being built along the French Broad River near Asheville, North Carolina, over the next ten years, in a wellness community described as an “agrihood in the making.”

Olivette is set on 346 acres in the Blue Ridge mountains, and the farm-based community will focus on a connection to food, nature, neighbours and the arts. The community is one of many popping up worldwide that focuses on creating a place where wellness – physical, mental and social – is built into the fabric of the community.

“New models of sustainable development are needed,” says Allison Smith, director of sales for Olivette. “Humanity is truly at a crossroads that absolutely requires us to find new ways of living and interacting with the environment – and with each other – to create a more sustainable, peaceful, open and connected world.”

Olivette Farm – an on-site organic farm – purposefully preceded the residential development, and is designed to affirm the community’s commitment to re-localising food production. At peak production, the farm will feed 175 families, and the community also features edible gardens, berry and fruit orchards, honey bees, and edible landscaping as part of its ‘plough-to-pantry’ philosophy.

A large portion of the land at Olivette is preserved for hiking trails and green space, with more than 10 miles of interior hiking trails and an eight-acre community park on the French Broad River – the second oldest river in the world.

“Blue Mind” points are being developed throughout the community, to create places where people can connect with the water. Olivette features 1.5 miles of French Broad River frontage, a seven-acre riverfront beach and pavilion, and a riverside amphitheater, where residents can gather around a firepit for storytelling and music.

“Olivette is home to many beautiful river and stream overlooks, mountain views, pastures and mature forests,” says Smith. “We believe that such spaces are sacred, and should be enjoyed by the community at large.”

Stringent energy efficiency is required in all new home construction, and the community is subsidising geothermal heating and cooling for every house in the first phase, in order to reduce carbon footprint and eliminate noise pollution.

Olivette will also include a bike-sharing programme and two Little Free Libraries. In future, the community will have a primary school, and garden education is designed for all ages.

For more on wellness communities, see our coverage of communities in Asia here and in Europe here. Stay tuned to Spa Business in the coming months for more in our wellness community series.
RELATED STORIES
Wellness communities offer ‘huge opportunity’ for spas, says panel


Mia Kyricos, founder of strategic advisory firm Kyricos & Associates, told an audience at the World Spa & Wellness Convention in London that wellness communities grew by 19 per cent from 2013 to 2015, and are worth an estimated US$29bn in Europe and US$48bn in North America.
Wellness Communities Initiative continues growth


This year, a key emphasis at the Global Wellness Summit was on the Wellness Communities Initiative, spearheaded by Mia Kyricos, who is also founder of strategic advisory firm Kyricos & Associates.
What three things are necessary to be considered a 'wellness community'? New paper from GWI Initiative aims to define growing real estate segment


The Global Wellness Institute’s Wellness Communities Initiative has written a white paper to address critical issues surrounding the fast-growing wellness real estate market – estimated by the GWI to be a US$100bn (€90bn, £81bn) global marketplace.
Can placemaking help architects create wellness communities?


The chair of the Global Wellness Institute’s Wellness Communities Initiative has urged architects and developers to embrace placemaking to ensure people live healthy and happy lives.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
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FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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