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PRODUCT NEWS
BC Softwear explains the importance of touchpoints during spas’ reopening phase
12 Mar 2021 . BY Megan Whitby
BC Softwear can provide simple, stylish and cost-effective methods to customise towelling /
BC Softwear can provide simple, stylish and cost-effective methods to customise towelling
Spa textile supplier BC Softwear believes that as spas reopen, touchpoints will be essential in enhancing customer experience and helping to develop confidence through the reassurance of both cleanliness and ultimate comfort and luxury.

By definition, a touchpoint is any time a potential customer encounters a brand – before, during, or after they purchase something from it.

In this post-COVID world, there are a barrage of new sensory experiences of touch and smell that have been enhanced with the constant use of hand sanitisers and the feel of a mask against your face to name a few.

According to BC Softwear, the key to helping a client begin to relax will require more mindful hospitality spaces that consider the guest journey as they transition between travel and moving into relaxation in spa facilities.

Focusing on the sensory touchpoint for guests is going to be paramount in helping build confidence in your operation and brand.

At BC Softwear, the team knows from experience that one of the very first touchpoints a customer has in a hotel or spa is the feel of towelling on their skin.

Whether it’s in the guest bathroom, the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassures guests.

Taking the touchpoint idea to the next level, BC Softwear can provide simple, stylish and cost-effective methods to customise towelling.

From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of your brand throughout bedrooms, bathrooms and the spa.

BC Softwear is a towelling expert with a wealth of industry knowledge and over 19 years' experience of trading.

It offers a wide range of towels in various weights and styles and prides itself in providing a uniquely personalised service for businesses.

In other recent news, the company has announced plans for its upcoming Opulence collection – superior in quality and super thick 650gsm with no header bar.

This collection is designed for its simplicity of look for luxury hospitality venues and is perfectly suited for bespoke embroidered logos to support branding.

The line will be available in white and produced as hand towels, bath towels, bath sheets and face cloths.







Company profile

BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
Supplier details
BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
www.bcsoftwear.co.uk
More details
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PRODUCT NEWS
BC Softwear explains the importance of touchpoints during spas’ reopening phase
12 Mar 2021 . BY Megan Whitby
BC Softwear can provide simple, stylish and cost-effective methods to customise towelling
Spa textile supplier BC Softwear believes that as spas reopen, touchpoints will be essential in enhancing customer experience and helping to develop confidence through the reassurance of both cleanliness and ultimate comfort and luxury.

By definition, a touchpoint is any time a potential customer encounters a brand – before, during, or after they purchase something from it.

In this post-COVID world, there are a barrage of new sensory experiences of touch and smell that have been enhanced with the constant use of hand sanitisers and the feel of a mask against your face to name a few.

According to BC Softwear, the key to helping a client begin to relax will require more mindful hospitality spaces that consider the guest journey as they transition between travel and moving into relaxation in spa facilities.

Focusing on the sensory touchpoint for guests is going to be paramount in helping build confidence in your operation and brand.

At BC Softwear, the team knows from experience that one of the very first touchpoints a customer has in a hotel or spa is the feel of towelling on their skin.

Whether it’s in the guest bathroom, the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassures guests.

Taking the touchpoint idea to the next level, BC Softwear can provide simple, stylish and cost-effective methods to customise towelling.

From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of your brand throughout bedrooms, bathrooms and the spa.

BC Softwear is a towelling expert with a wealth of industry knowledge and over 19 years' experience of trading.

It offers a wide range of towels in various weights and styles and prides itself in providing a uniquely personalised service for businesses.

In other recent news, the company has announced plans for its upcoming Opulence collection – superior in quality and super thick 650gsm with no header bar.

This collection is designed for its simplicity of look for luxury hospitality venues and is perfectly suited for bespoke embroidered logos to support branding.

The line will be available in white and produced as hand towels, bath towels, bath sheets and face cloths.
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PRODUCT NEWS
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
British spa brand de Mamiel has introduced the Fatigue Fix serum for skin affected by external aggressors such as UV, pollution, poor lifestyle habits and lack of sleep.
Crerar Hotels launches private apprenticeships for budding spa therapists
Scottish hotel group Crerar Hotels has unveiled a new spa therapist apprenticeship programme in a bid to help boost recruitment following its ongoing spa investment across its portfolio.
New CryoLounge+ chair offers 'comfortable cold' experience
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto Apostoli of Studio Apostoli.
Amra Skincare uses 24kt gold, pearls and caviar to create new spa treatments for Bürgenstock Resort
Situated high above Switzerland’s famous Lake Lucerne, Bürgenstock Resort’s high-end Alpine Spa has introduced a new partnership with luxury skincare and spa brand Amra Skincare.
Ishga’s Muscle Recovery Oil now available in retail size following customer demand
ishga, a skincare and spa brand specialising in organic seaweed products, has unveiled a retail version of its professional Muscle Recovery Oil to soothe tired muscles.
LaFlore Live Probiotic Skincare achieves Kind To Biome certification and appoints Michael Tompkins as board advisor
Florida-based LaFlore Live Probiotic Skincare is the first probiotic skincare company to be Kind To Biome certified.
Japanese forest bathing tradition inspires Kohler’s new Stillness Bath
Spa operator and bathroom fixtures company Kohler Co has developed a new multi-sensory bathing product called the Stillness Bath.
Noel Asmar Uniforms launches medical scrubs line
Known for shaking up the spa industry with its fashionable yet practical therapist wear, Noel Asmar Uniforms is now entering the medi-spa and healthcare domain with the launch of its Asmar Scrubs collection.
OTS Pulse means better customer service and investment optimisation, says CEO Ramon Gabikagogeaskoa
Whether going to the spa or gym, customers need to know that their belongings are secure – and, following the pandemic, the more contactless the process, the better.
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COMPANY PROFILES
Esthetica Spa & Salon Resources Pvt. Ltd.

Esthetica was founded in 2011 to manufacture a high-quality premium spa furniture range for spa and [more...]
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CATALOGUE GALLERY
+ More catalogues  

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About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
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DIRECTORY
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DIARY

 

29-30 Nov 2022

International Wellness Tourism Conference

Eden Roc, Cap Cana and Melia Punta Cana Beach, Punta Cana, Dominican Republic
29-30 Nov 2022

World Halotherapy Global Symposium

Virtual, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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