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PRODUCT NEWS
BC Softwear explains the importance of touchpoints during spas’ reopening phase
12 Mar 2021 . BY Megan Whitby
BC Softwear can provide simple, stylish and cost-effective methods to customise towelling /
BC Softwear can provide simple, stylish and cost-effective methods to customise towelling
Spa textile supplier BC Softwear believes that as spas reopen, touchpoints will be essential in enhancing customer experience and helping to develop confidence through the reassurance of both cleanliness and ultimate comfort and luxury.

By definition, a touchpoint is any time a potential customer encounters a brand – before, during, or after they purchase something from it.

In this post-COVID world, there are a barrage of new sensory experiences of touch and smell that have been enhanced with the constant use of hand sanitisers and the feel of a mask against your face to name a few.

According to BC Softwear, the key to helping a client begin to relax will require more mindful hospitality spaces that consider the guest journey as they transition between travel and moving into relaxation in spa facilities.

Focusing on the sensory touchpoint for guests is going to be paramount in helping build confidence in your operation and brand.

At BC Softwear, the team knows from experience that one of the very first touchpoints a customer has in a hotel or spa is the feel of towelling on their skin.

Whether it’s in the guest bathroom, the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassures guests.

Taking the touchpoint idea to the next level, BC Softwear can provide simple, stylish and cost-effective methods to customise towelling.

From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of your brand throughout bedrooms, bathrooms and the spa.

BC Softwear is a towelling expert with a wealth of industry knowledge and over 19 years' experience of trading.

It offers a wide range of towels in various weights and styles and prides itself in providing a uniquely personalised service for businesses.

In other recent news, the company has announced plans for its upcoming Opulence collection – superior in quality and super thick 650gsm with no header bar.

This collection is designed for its simplicity of look for luxury hospitality venues and is perfectly suited for bespoke embroidered logos to support branding.

The line will be available in white and produced as hand towels, bath towels, bath sheets and face cloths.







Company profile

BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
Supplier details
BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
www.bcsoftwear.co.uk
More details
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PRODUCT NEWS
BC Softwear explains the importance of touchpoints during spas’ reopening phase
12 Mar 2021 . BY Megan Whitby
BC Softwear can provide simple, stylish and cost-effective methods to customise towelling
Spa textile supplier BC Softwear believes that as spas reopen, touchpoints will be essential in enhancing customer experience and helping to develop confidence through the reassurance of both cleanliness and ultimate comfort and luxury.

By definition, a touchpoint is any time a potential customer encounters a brand – before, during, or after they purchase something from it.

In this post-COVID world, there are a barrage of new sensory experiences of touch and smell that have been enhanced with the constant use of hand sanitisers and the feel of a mask against your face to name a few.

According to BC Softwear, the key to helping a client begin to relax will require more mindful hospitality spaces that consider the guest journey as they transition between travel and moving into relaxation in spa facilities.

Focusing on the sensory touchpoint for guests is going to be paramount in helping build confidence in your operation and brand.

At BC Softwear, the team knows from experience that one of the very first touchpoints a customer has in a hotel or spa is the feel of towelling on their skin.

Whether it’s in the guest bathroom, the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassures guests.

Taking the touchpoint idea to the next level, BC Softwear can provide simple, stylish and cost-effective methods to customise towelling.

From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of your brand throughout bedrooms, bathrooms and the spa.

BC Softwear is a towelling expert with a wealth of industry knowledge and over 19 years' experience of trading.

It offers a wide range of towels in various weights and styles and prides itself in providing a uniquely personalised service for businesses.

In other recent news, the company has announced plans for its upcoming Opulence collection – superior in quality and super thick 650gsm with no header bar.

This collection is designed for its simplicity of look for luxury hospitality venues and is perfectly suited for bespoke embroidered logos to support branding.

The line will be available in white and produced as hand towels, bath towels, bath sheets and face cloths.
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Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.
Zelens launches professional treatments for spas and clinics
Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.
myndstream launches curated music portal for spa and wellness audio experiences
Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Kelda Showers to launch bubble rain shower inspired by Swedish massage
Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.
Phytomer celebrates 50 years of beauty by the sea
French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
Elemis launched its new skincare product, Pro-collagen Morning Matrix, onboard Celebrity Cruises’ new ship Celebrity Beyond, in association with sea spa specialists OneSpaWorld.
Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
Noel Asmar Uniforms has developed a new line of eco-friendly fabric for spa uniforms called EcoSignature.
Gharieni Group celebrates 30th-anniversary milestone
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Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

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Rimini Exhibition Center, Rimini, Italy
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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