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Therme Euskirchen guests are made to feel like they’re in the Amazon rainforest / Arianne Amores
German thermal spa gets immersive
Guests at Therme Euskirchen in Germany are transported to the Amazon rainforest in a new immersive experience.
Upon entering Forest Bathing, Lupuna, visitors are greeted with a physical waterfall, leading to a simulated tropical downpour where rain machines and spatial audio envelop the senses in a cleansing white noise. They then relax in temperature-controlled, vibroacoustic circular furniture resembling lily pads, while gazing up at a projection depicting a majestic lupuna tree scene. The visual narrative compresses 24 hours in the Amazon rainforest into a 24-minute session.
The multisensory experience can be accessed for free in the Paradise Palm zone of Therme Euskrichen. It was brought to market by wellness innovation consultancy White Mirror in collaboration with art collective Marshmallow Laser Feast and experience designers TheLoveTriangle.
Therme Euskirchen is part of the Therme Group which we feature on p40. It’s one of several wellness operators tapping into immersive experiences, including the just-announced Submersive bathhouse concept (see p12).
Location: Therme Euskirchen, Germany
Duration: 24 minutes
Cost: Paradise Palm entry starts at €21 (US$23, £18)
Clinique La Prairie unveils brain enhancement programme
The new Brain Potential Programme created by medical wellness resort Clinique La Prairie is intended to slow cognitive decline, enhance brain performance, manage stress, build resilience and support the gut-brain axis.
Various tests – including genetic screening, MRI scans, cognitive evaluations and wellbeing assessments – are used to determine brain health.
Following this, personalised interventions are provided, such as cognitive and visuospatial training, resistance training, breathing techniques and exposure to low-frequency continuous stimulation.
The experience also includes neuro-nutritional approaches and supplements, along with a sleep and relaxation complex.
Location: Clinique La Prairie, Montreux, Switzerland
Duration: 7 days
Cost: CHF26,900 (US$29,574, €27,217, £23,867)
The programme includes cognitive evaluations / photo: Clinique La Prairie
SHA rolls out cell recharge experience
According to SHA Wellness Clinic, its new Advanced Cellular Regeneration Therapy is the only physical treatment that recharges cells and neutralises the harmful effects of free radicals. Its latest experience uses cold atmospheric plasma technology, which emits molecules including anions, photons and electrons to enhance the nervous system and boost the electrical voltage of each cell.
SHA explains that low cell voltage, often caused by disease, fatigue and ageing, can be countered by the technology. It’s claimed to promote serotonin, dopamine and mitochondrial health, reduce cortisol levels and stimulate melatonin and vitamin D, leading to increased energy, reduced fatigue, improved physical and mental health and decreased inflammation.
Location: SHA Wellness Clinics in Spain and Mexico
Duration: 50 minutes
Cost: €375 (US$407, £320)
The technology boosts the electrical voltage of cells / photo: SHA Wellness
Navigating the menopause with ESPA and GenM
ESPA has struck up a partnership with GenM, the UK-based collective which is carving out a retail niche for menopause-friendly brands.
GenM’s mission is to “lead a positive menopause revolution” and ESPA’s tie-up sees 37 of its products now carrying the MTick symbol – a signpost to show they help to ease, relieve or support any of the 48 symptoms of menopause.
In addition, six of ESPA’s treatments have been certified by GenM, all of which use only MTick-approved products. Each one features targeted techniques, personalised self-care rituals and mindfulness practices.
Six ESPA treatments and 37 products have been certified as being menopause friendly / photo: ESPA
Equinox launches US$40k longevity membership
Uber cool fitness turned hotel brand Equinox, has teamed up with Function Health, to create the Optimize by Equinox membership offering more than 100 laboratory tests to give vital insights into internal health.
Priced at US$40,000 (€36,812, £31,457) a year, on top of gym membership, the subscription includes tests focused on female health, male health, stress and ageing, metabolism, blood and thyroid function, which enable Equinox’s elite trainers to develop personalised programmes.
Mark Hyman, co-founder of Function Health, says: “This is a historical moment where health breaks out of the doctor’s office and extends beyond the fitness club.”
The programme will be delivered out of the E by Equinox clubs – the operator’s two high-end locations in New York and London. It will also be available at its flagship Equinox Hotel in the US – see www.spabusiness.com/equinoxhotel – and the one currently being developed in Saudi Arabia.
Location: E by Equinox clubs and Equinox Hotels
Duration: Annual membership
Cost: US$40,000 (€36,812, £31,457)
Trainers develop programmes based on over 100 lab tests / photo: equinox
Ananda in the Himalayas tackles infertility
Infertility, affecting around 1 in 6 adults worldwide according to WHO, is said to be impacted by environmental toxins and modern lifestyle habits which disrupt hormonal balance.
Ananda in the Himalayas has responded with two new Fertility Enhancement Programmes, blending ayurveda, yoga, traditional Chinese medicine, physiotherapy, emotional healing and transpersonal psychology.
Based on the branch of ayurveda that deals with fertility, the highly customised programmes emphasise detoxification, refining metabolic function and stabilising hormone fluctuation for improved performance of the male sperm and female ovum.
Guests undergo a pre-arrival consultation and then, according to results, are prescribed a range of purifying and restorative therapies – including visceral osteopathy on the abdomen. A customised wellness meal plan and diet therapy based on ayurvedic principles complete the offering.
Location: Ananda in the Himalayas, Uttarakhand, India
Duration: 14 or 21 days
Cost: Starts at £5,262 (US$6,692, €6,158)
Ayurveda is a key focus of the programme / photo: Ananda in the Himalayas
Margaret Dabbs takes foot health a step further
Feet, hand and leg-care specialist Margaret Dabbs has upgraded its signature Medical Pedicure with advanced 3D foot scanning technology which informs the creation of custom-moulded orthotics.
Available at seven UK clinics, the treatment has been created in collaboration with Nordic health brand FootBalance and includes a detailed scan of the feet to assess arch type, alignment and overall function. This precise information is then used to create customised insoles and recommend specific products for foot health.
The Medical Pedicure itself is a chiropody-style intervention performed by a podiatrist.
Top Team: Therme Group
With its focus on affordable wellness, Therme Group is expanding its social spa concept globally. Jane Kitchen speaks to the people behind the brand
Interview: Susie Ellis
The chair of the Global Wellness Summit has been fundamental in defining the industry and continues to drive it forward
Sponsored: Comfort Zone: Powered by nature
B Corp-certified skincare company Comfort Zone has added a new body lotion to its Hydramemory range, which is inspired by the water-retaining powers of desert plants
Interview: Roger Tempest
The owner of Broughton Sanctuary in the UK is transforming the 900-year-old estate into a retreat-based business
Sponsored: Lemi: touched by tech
Italian spa equipment supplier, Lemi, is embracing the trend towards tech-driven wellness treatments, while also driving sustainable industry practices
First person: The real deal?
What’s the value of an authentic treatment? Andrew and Karin Gibson take to the hammams of Istanbul to find out
Wellness: Full recovery
SIRO is staking a claim to be the world’s first fitness and recovery hotel brand and is planning 100 properties. Lisa Starr visits the first site in Dubai
Sponsored: Gharieni: Defining the well universe
The launch of Gharieni’s new touchless technology brand
Metawell is perfectly aligned with the future direction of spa
and wellness, says the company’s CEO, Sammy Gharieni
Software: Member benefits
Up to a third of spa-goers now have a spa membership. What support can software systems offer?
Sponsored: Myrtha: Herbal Sauna
Pools and wellness facilities expert, Myrtha’s new Herbal Sauna, brings an innovative and therapeutic experience to the spa, says Stefano Cattaneo
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Clinique La Prairie
Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
Therme Euskirchen guests are made to feel like they’re in the Amazon rainforest / Arianne Amores
German thermal spa gets immersive
Guests at Therme Euskirchen in Germany are transported to the Amazon rainforest in a new immersive experience.
Upon entering Forest Bathing, Lupuna, visitors are greeted with a physical waterfall, leading to a simulated tropical downpour where rain machines and spatial audio envelop the senses in a cleansing white noise. They then relax in temperature-controlled, vibroacoustic circular furniture resembling lily pads, while gazing up at a projection depicting a majestic lupuna tree scene. The visual narrative compresses 24 hours in the Amazon rainforest into a 24-minute session.
The multisensory experience can be accessed for free in the Paradise Palm zone of Therme Euskrichen. It was brought to market by wellness innovation consultancy White Mirror in collaboration with art collective Marshmallow Laser Feast and experience designers TheLoveTriangle.
Therme Euskirchen is part of the Therme Group which we feature on p40. It’s one of several wellness operators tapping into immersive experiences, including the just-announced Submersive bathhouse concept (see p12).
Location: Therme Euskirchen, Germany
Duration: 24 minutes
Cost: Paradise Palm entry starts at €21 (US$23, £18)
Clinique La Prairie unveils brain enhancement programme
The new Brain Potential Programme created by medical wellness resort Clinique La Prairie is intended to slow cognitive decline, enhance brain performance, manage stress, build resilience and support the gut-brain axis.
Various tests – including genetic screening, MRI scans, cognitive evaluations and wellbeing assessments – are used to determine brain health.
Following this, personalised interventions are provided, such as cognitive and visuospatial training, resistance training, breathing techniques and exposure to low-frequency continuous stimulation.
The experience also includes neuro-nutritional approaches and supplements, along with a sleep and relaxation complex.
Location: Clinique La Prairie, Montreux, Switzerland
Duration: 7 days
Cost: CHF26,900 (US$29,574, €27,217, £23,867)
The programme includes cognitive evaluations / photo: Clinique La Prairie
SHA rolls out cell recharge experience
According to SHA Wellness Clinic, its new Advanced Cellular Regeneration Therapy is the only physical treatment that recharges cells and neutralises the harmful effects of free radicals. Its latest experience uses cold atmospheric plasma technology, which emits molecules including anions, photons and electrons to enhance the nervous system and boost the electrical voltage of each cell.
SHA explains that low cell voltage, often caused by disease, fatigue and ageing, can be countered by the technology. It’s claimed to promote serotonin, dopamine and mitochondrial health, reduce cortisol levels and stimulate melatonin and vitamin D, leading to increased energy, reduced fatigue, improved physical and mental health and decreased inflammation.
Location: SHA Wellness Clinics in Spain and Mexico
Duration: 50 minutes
Cost: €375 (US$407, £320)
The technology boosts the electrical voltage of cells / photo: SHA Wellness
Navigating the menopause with ESPA and GenM
ESPA has struck up a partnership with GenM, the UK-based collective which is carving out a retail niche for menopause-friendly brands.
GenM’s mission is to “lead a positive menopause revolution” and ESPA’s tie-up sees 37 of its products now carrying the MTick symbol – a signpost to show they help to ease, relieve or support any of the 48 symptoms of menopause.
In addition, six of ESPA’s treatments have been certified by GenM, all of which use only MTick-approved products. Each one features targeted techniques, personalised self-care rituals and mindfulness practices.
Six ESPA treatments and 37 products have been certified as being menopause friendly / photo: ESPA
Equinox launches US$40k longevity membership
Uber cool fitness turned hotel brand Equinox, has teamed up with Function Health, to create the Optimize by Equinox membership offering more than 100 laboratory tests to give vital insights into internal health.
Priced at US$40,000 (€36,812, £31,457) a year, on top of gym membership, the subscription includes tests focused on female health, male health, stress and ageing, metabolism, blood and thyroid function, which enable Equinox’s elite trainers to develop personalised programmes.
Mark Hyman, co-founder of Function Health, says: “This is a historical moment where health breaks out of the doctor’s office and extends beyond the fitness club.”
The programme will be delivered out of the E by Equinox clubs – the operator’s two high-end locations in New York and London. It will also be available at its flagship Equinox Hotel in the US – see www.spabusiness.com/equinoxhotel – and the one currently being developed in Saudi Arabia.
Location: E by Equinox clubs and Equinox Hotels
Duration: Annual membership
Cost: US$40,000 (€36,812, £31,457)
Trainers develop programmes based on over 100 lab tests / photo: equinox
Ananda in the Himalayas tackles infertility
Infertility, affecting around 1 in 6 adults worldwide according to WHO, is said to be impacted by environmental toxins and modern lifestyle habits which disrupt hormonal balance.
Ananda in the Himalayas has responded with two new Fertility Enhancement Programmes, blending ayurveda, yoga, traditional Chinese medicine, physiotherapy, emotional healing and transpersonal psychology.
Based on the branch of ayurveda that deals with fertility, the highly customised programmes emphasise detoxification, refining metabolic function and stabilising hormone fluctuation for improved performance of the male sperm and female ovum.
Guests undergo a pre-arrival consultation and then, according to results, are prescribed a range of purifying and restorative therapies – including visceral osteopathy on the abdomen. A customised wellness meal plan and diet therapy based on ayurvedic principles complete the offering.
Location: Ananda in the Himalayas, Uttarakhand, India
Duration: 14 or 21 days
Cost: Starts at £5,262 (US$6,692, €6,158)
Ayurveda is a key focus of the programme / photo: Ananda in the Himalayas
Margaret Dabbs takes foot health a step further
Feet, hand and leg-care specialist Margaret Dabbs has upgraded its signature Medical Pedicure with advanced 3D foot scanning technology which informs the creation of custom-moulded orthotics.
Available at seven UK clinics, the treatment has been created in collaboration with Nordic health brand FootBalance and includes a detailed scan of the feet to assess arch type, alignment and overall function. This precise information is then used to create customised insoles and recommend specific products for foot health.
The Medical Pedicure itself is a chiropody-style intervention performed by a podiatrist.
Top Team: Therme Group
With its focus on affordable wellness, Therme Group is expanding its social spa concept globally. Jane Kitchen speaks to the people behind the brand
Interview: Susie Ellis
The chair of the Global Wellness Summit has been fundamental in defining the industry and continues to drive it forward
Sponsored: Comfort Zone: Powered by nature
B Corp-certified skincare company Comfort Zone has added a new body lotion to its Hydramemory range, which is inspired by the water-retaining powers of desert plants
Interview: Roger Tempest
The owner of Broughton Sanctuary in the UK is transforming the 900-year-old estate into a retreat-based business
Sponsored: Lemi: touched by tech
Italian spa equipment supplier, Lemi, is embracing the trend towards tech-driven wellness treatments, while also driving sustainable industry practices
First person: The real deal?
What’s the value of an authentic treatment? Andrew and Karin Gibson take to the hammams of Istanbul to find out
Wellness: Full recovery
SIRO is staking a claim to be the world’s first fitness and recovery hotel brand and is planning 100 properties. Lisa Starr visits the first site in Dubai
Sponsored: Gharieni: Defining the well universe
The launch of Gharieni’s new touchless technology brand
Metawell is perfectly aligned with the future direction of spa
and wellness, says the company’s CEO, Sammy Gharieni
Software: Member benefits
Up to a third of spa-goers now have a spa membership. What support can software systems offer?
Sponsored: Myrtha: Herbal Sauna
Pools and wellness facilities expert, Myrtha’s new Herbal Sauna, brings an innovative and therapeutic experience to the spa, says Stefano Cattaneo
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
Aditya Saluja, an industry leader in luxury wellness hospitality, has been
appointed as
commercial director of spa and wellness for the spa management division of
Minor Hotels,
MSpa International.
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy,
will reveal a new spa in February 2027, which has been designed by wellness expert and
consultant Patrizia Bortolin.
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club and
signalling a significant evolution of its proposition.
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism
destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Clinique La Prairie Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
