Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Interview
Roger Tempest

Magali Robathan meets the owner of Broughton Sanctuary, a 900-year-old stately home in the UK which is addressing the most pressing problems of modern-day living with its retreat-based business


More than 900 years ago, Roger Tempest’s ancestors came to England from Normandy during William the Conqueror’s 1066 invasion and were given the land that now houses Broughton Sanctuary in North Yorkshire.

When Tempest inherited the estate – which includes a Grade 1-listed stately home, cottages that once housed the estate workers and 3,000 acres of land – he might have been expected to look to the past. Instead, he used his privilege to create a sanctuary aimed at addressing some of the 21st century’s most pressing problems.

“We’re all about the future,” he tells me, when we meet in Avalon, Broughton’s new purpose-built wellbeing centre.

Tempest took over the running of the estate when he was 25, but it wasn’t until a couple of decades later that the idea of using it to create “a house of transformation, peace and safety” started to take shape.

“In my late 40s, I began to have a kind of awakening,” Tempest tells me. “I had a growing feeling that I wanted to contribute to the world.”

His quest to live a more meaningful life led Tempest to a series of experiences including the Hoffman Process in Ireland. The seven-day retreat proved profound for Tempest, helping him make sense of events from his past and freeing him up to live more fully – and to help others.

He adds: “Hoffman [also] taught me that creating transformative experiences needs the right environment and tools for the full potential of healing and change to occur.”

A new beginning
Together with his partner Paris Ackrill, who he has a four-year-old daughter with, Tempest began to think more deeply about how he could use the historic house and land he had inherited to instigate change.

“In our current civilisation, a lot is breaking down – societally, socially, spiritually and environmentally,” he says. “There’s such polarisation in society and dissatisfaction in people’s hearts, but there’s also hope. There’s a movement – a change – taking place that feels inevitable and we want to be part of that.

“I realised I had this gift of Broughton Hall and I wanted to contribute. I suddenly thought Broughton’s purpose is as a house of transformation.”

Creating a place of peace
In 2020, Tempest and Ackrill opened Avalon, Broughton’s wellness facility, with the aim of it becoming the UK’s leading retreat centre. Designed with sacred geometry principles in mind, it’s a beautiful calming building, featuring two glass-fronted studios with views of the gardens, a 20m pool looking out onto the trees, a sauna, steamroom and hydrotherapy pool as well as therapy rooms, relaxation and meditation chambers. It also features a crystal light bed, Somadome meditation pod and floatation tank.

Today, the whole estate is dedicated to Tempest and Ackrill’s mission to “rewild spirits” – to encourage spiritual growth and personal transformation. Broughton Sanctuary hosts 50 retreats a year, ranging from established spiritual programmes including the Hoffman Process and Path of Love to ground-breaking retreats such as Men Without Masks, a five-day package created by Craig White, a former British Lions rugby performance coach, aimed at ‘rewiring masculinity and nurturing brotherhood.’

I took part in a five-day mindfulness retreat run by Ruby Wax and Buddhist monk Gelong Thubten entitled Keeping it Real in a Frantic World, which saw 28 participants learn to meditate, take part in writing workshops, try cold water immersion, experience a sound bath led by Ackrill and enjoy a night of drumming and celebration. We ate delicious plant-based food, slept deeply, learned, laughed and cried. It was a genuinely transformative few days in a place unlike any other that I have been to. To read more about the experience visit www.spabusiness.com/rubywax.

Other events hosted by Broughton include the Wyrd Experience – an ‘interactive consciousness lab’ exploring the intersection between technology and consciousness – a couple’s Tantric sexuality retreat and a midlife women’s wellness retreat. This October, Broughton Sanctuary is also hosting the Healing Hotels of the World’s annual Healing Summit.

The retreat business
The retreats account for approximately 50 per cent of Broughton Sanctuary’s revenue, Tempest tells me, with additional revenue coming from its rural business park, the onsite pub and the hire of the hall as a filming location. The estate is also used as a venue for weddings, meetings and other events and the 19 restored cottages can be rented out as holiday homes. While the main hall doesn’t operate as a hotel, it can be hired out in its entirety for up to 32 guests.

The majority of Broughton Sanctuary’s retreats are created by external partners, says Tempest – this model sees partners paying a set fee for the use of the facilities and then taking any profits themselves.

When it comes to choosing which retreats to host, Tempest says that content is always the starting point. “We start by looking at what issues people need support with – it could be grief, trauma, menopause or personal transformation, then we look at what’s out there.”

In addition, the Broughton team co-curate their own retreats with a variety of thought leaders. These signature offerings include Profound Rest, ‘a supported six-night journey into silence’ led by Ackrill and founder of the Bodhimaya detox retreat Cornelius O’Shaughnessy, and Reconnect and Rewild, led by natural lifestyle coach Tom Riddle.

Prices range from £1,500 (US$1,870, €1,755) for a room in one of the retreat houses on Ruby Wax’s programme up to £5,252 (US$6,540, €6,150) for the Hoffman Process.

The estate is also home to an addiction clinic, a chapel and a small school.

Vetting partners
What are the main challenges of running a retreat-based business, I ask Tempest.

“It’s very hospitality based,” he says. “People on a retreat need to feel looked after, so you need a very responsive team. Guests can be demanding and when they’re going through tremendous change, they need to feel supported. Our team need to be very aware of the psychodynamics going on.”

With such a clear ethos, it’s vital to vet all potential retreat partners thoroughly to ensure that their values align, he adds.

“A lot of people approach us, but we have to be careful. We’ve just said no to a gathering of people who wanted to come here because our approaches weren’t aligned. This group wanted to create change, which I admire, but their approach felt aggressive and divisive and that’s just not our thing. Our approach is one of love.”

Nature immersion
Nature is another key element of Broughton’s offering. The estate is home to one of the UK’s leading rewilding projects, with almost 400,000 trees planted over the past few years.

“We’re very into wild wellness and the idea of nature as a prescription,” says Tempest. “We offer a whole range of experiences, including forest bathing, foraging tours, moon bathing, woodland dining, cold water immersion and wild swimming.”

For the ultimate experience, wild swimming and ice bathing in the estate reservoir are combined with sessions in a log-burning woodland sauna and hot tub. The estate also features a wooden fire temple, used for music workshops and celebrations; a sweat lodge; stone circle; and cosmic gardens.

While Tempest is obviously business savvy, it’s clear his passion comes from a deeper place. His mother was a devout Catholic who worked with Mother Theresa and he cites the iconic nun as one of his biggest inspirations.

“Mother Teresa said that God gave us the gift of life and what we become is our gift to God,” he says. “What we want to create is a sanctuary – a breeding ground of hope and positive change. This all comes from the heart.

“Broughton Sanctuary isn’t just a business; it’s a calling.”

Save the date:
2024 Healing Summit

The annual Healing Summit will be held at Broughton Sanctuary on 31 October – 4 November.

Taking on a new format, called The Heart Retreat, attendees will take a deep dive into their own wellbeing

The estate is home to one of the UK’s largest rewilding projects Credit: photo: Broughton Sanctuary
Avalon, the wellness facility, opened in 2020 Credit: photo: Broughton Sanctuary
Creating transformative experiences needs the right environment, says Tempest Credit: photo: Broughton Sanctuary
TV personality Ruby Wax, leads stress-busting retreats at Broughton Credit: photo: Broughton Sanctuary
The retreats account for up to 50 per cent of Broughton’s revenues Credit: photo: Broughton Sanctuary
“We’re very into wild wellness,” says Tempest, adding that nature is key Credit: photo: Broughton Sanctuary
Experiences include foraging tours Credit: photo: Broughton Sanctuary
Avalon has been built with ancient geometry principles in mind Credit: Photo: Broughton Sanctuary
Broughton Sanctuary hosts up to 50 retreats a year Credit: photo: Broughton Sanctuary
Paris Ackrill, Tempest’s partner and sanctuary co-creator Credit: photo: Broughton Sanctuary
FEATURED SUPPLIERS

Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myrtha Wellness

Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and [more...]
Balanced Body®

Balanced Body is the global leader in Pilates equipment and education. Founded over 47 years ago, we [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Interview
Roger Tempest

Magali Robathan meets the owner of Broughton Sanctuary, a 900-year-old stately home in the UK which is addressing the most pressing problems of modern-day living with its retreat-based business


More than 900 years ago, Roger Tempest’s ancestors came to England from Normandy during William the Conqueror’s 1066 invasion and were given the land that now houses Broughton Sanctuary in North Yorkshire.

When Tempest inherited the estate – which includes a Grade 1-listed stately home, cottages that once housed the estate workers and 3,000 acres of land – he might have been expected to look to the past. Instead, he used his privilege to create a sanctuary aimed at addressing some of the 21st century’s most pressing problems.

“We’re all about the future,” he tells me, when we meet in Avalon, Broughton’s new purpose-built wellbeing centre.

Tempest took over the running of the estate when he was 25, but it wasn’t until a couple of decades later that the idea of using it to create “a house of transformation, peace and safety” started to take shape.

“In my late 40s, I began to have a kind of awakening,” Tempest tells me. “I had a growing feeling that I wanted to contribute to the world.”

His quest to live a more meaningful life led Tempest to a series of experiences including the Hoffman Process in Ireland. The seven-day retreat proved profound for Tempest, helping him make sense of events from his past and freeing him up to live more fully – and to help others.

He adds: “Hoffman [also] taught me that creating transformative experiences needs the right environment and tools for the full potential of healing and change to occur.”

A new beginning
Together with his partner Paris Ackrill, who he has a four-year-old daughter with, Tempest began to think more deeply about how he could use the historic house and land he had inherited to instigate change.

“In our current civilisation, a lot is breaking down – societally, socially, spiritually and environmentally,” he says. “There’s such polarisation in society and dissatisfaction in people’s hearts, but there’s also hope. There’s a movement – a change – taking place that feels inevitable and we want to be part of that.

“I realised I had this gift of Broughton Hall and I wanted to contribute. I suddenly thought Broughton’s purpose is as a house of transformation.”

Creating a place of peace
In 2020, Tempest and Ackrill opened Avalon, Broughton’s wellness facility, with the aim of it becoming the UK’s leading retreat centre. Designed with sacred geometry principles in mind, it’s a beautiful calming building, featuring two glass-fronted studios with views of the gardens, a 20m pool looking out onto the trees, a sauna, steamroom and hydrotherapy pool as well as therapy rooms, relaxation and meditation chambers. It also features a crystal light bed, Somadome meditation pod and floatation tank.

Today, the whole estate is dedicated to Tempest and Ackrill’s mission to “rewild spirits” – to encourage spiritual growth and personal transformation. Broughton Sanctuary hosts 50 retreats a year, ranging from established spiritual programmes including the Hoffman Process and Path of Love to ground-breaking retreats such as Men Without Masks, a five-day package created by Craig White, a former British Lions rugby performance coach, aimed at ‘rewiring masculinity and nurturing brotherhood.’

I took part in a five-day mindfulness retreat run by Ruby Wax and Buddhist monk Gelong Thubten entitled Keeping it Real in a Frantic World, which saw 28 participants learn to meditate, take part in writing workshops, try cold water immersion, experience a sound bath led by Ackrill and enjoy a night of drumming and celebration. We ate delicious plant-based food, slept deeply, learned, laughed and cried. It was a genuinely transformative few days in a place unlike any other that I have been to. To read more about the experience visit www.spabusiness.com/rubywax.

Other events hosted by Broughton include the Wyrd Experience – an ‘interactive consciousness lab’ exploring the intersection between technology and consciousness – a couple’s Tantric sexuality retreat and a midlife women’s wellness retreat. This October, Broughton Sanctuary is also hosting the Healing Hotels of the World’s annual Healing Summit.

The retreat business
The retreats account for approximately 50 per cent of Broughton Sanctuary’s revenue, Tempest tells me, with additional revenue coming from its rural business park, the onsite pub and the hire of the hall as a filming location. The estate is also used as a venue for weddings, meetings and other events and the 19 restored cottages can be rented out as holiday homes. While the main hall doesn’t operate as a hotel, it can be hired out in its entirety for up to 32 guests.

The majority of Broughton Sanctuary’s retreats are created by external partners, says Tempest – this model sees partners paying a set fee for the use of the facilities and then taking any profits themselves.

When it comes to choosing which retreats to host, Tempest says that content is always the starting point. “We start by looking at what issues people need support with – it could be grief, trauma, menopause or personal transformation, then we look at what’s out there.”

In addition, the Broughton team co-curate their own retreats with a variety of thought leaders. These signature offerings include Profound Rest, ‘a supported six-night journey into silence’ led by Ackrill and founder of the Bodhimaya detox retreat Cornelius O’Shaughnessy, and Reconnect and Rewild, led by natural lifestyle coach Tom Riddle.

Prices range from £1,500 (US$1,870, €1,755) for a room in one of the retreat houses on Ruby Wax’s programme up to £5,252 (US$6,540, €6,150) for the Hoffman Process.

The estate is also home to an addiction clinic, a chapel and a small school.

Vetting partners
What are the main challenges of running a retreat-based business, I ask Tempest.

“It’s very hospitality based,” he says. “People on a retreat need to feel looked after, so you need a very responsive team. Guests can be demanding and when they’re going through tremendous change, they need to feel supported. Our team need to be very aware of the psychodynamics going on.”

With such a clear ethos, it’s vital to vet all potential retreat partners thoroughly to ensure that their values align, he adds.

“A lot of people approach us, but we have to be careful. We’ve just said no to a gathering of people who wanted to come here because our approaches weren’t aligned. This group wanted to create change, which I admire, but their approach felt aggressive and divisive and that’s just not our thing. Our approach is one of love.”

Nature immersion
Nature is another key element of Broughton’s offering. The estate is home to one of the UK’s leading rewilding projects, with almost 400,000 trees planted over the past few years.

“We’re very into wild wellness and the idea of nature as a prescription,” says Tempest. “We offer a whole range of experiences, including forest bathing, foraging tours, moon bathing, woodland dining, cold water immersion and wild swimming.”

For the ultimate experience, wild swimming and ice bathing in the estate reservoir are combined with sessions in a log-burning woodland sauna and hot tub. The estate also features a wooden fire temple, used for music workshops and celebrations; a sweat lodge; stone circle; and cosmic gardens.

While Tempest is obviously business savvy, it’s clear his passion comes from a deeper place. His mother was a devout Catholic who worked with Mother Theresa and he cites the iconic nun as one of his biggest inspirations.

“Mother Teresa said that God gave us the gift of life and what we become is our gift to God,” he says. “What we want to create is a sanctuary – a breeding ground of hope and positive change. This all comes from the heart.

“Broughton Sanctuary isn’t just a business; it’s a calling.”

Save the date:
2024 Healing Summit

The annual Healing Summit will be held at Broughton Sanctuary on 31 October – 4 November.

Taking on a new format, called The Heart Retreat, attendees will take a deep dive into their own wellbeing

The estate is home to one of the UK’s largest rewilding projects Credit: photo: Broughton Sanctuary
Avalon, the wellness facility, opened in 2020 Credit: photo: Broughton Sanctuary
Creating transformative experiences needs the right environment, says Tempest Credit: photo: Broughton Sanctuary
TV personality Ruby Wax, leads stress-busting retreats at Broughton Credit: photo: Broughton Sanctuary
The retreats account for up to 50 per cent of Broughton’s revenues Credit: photo: Broughton Sanctuary
“We’re very into wild wellness,” says Tempest, adding that nature is key Credit: photo: Broughton Sanctuary
Experiences include foraging tours Credit: photo: Broughton Sanctuary
Avalon has been built with ancient geometry principles in mind Credit: Photo: Broughton Sanctuary
Broughton Sanctuary hosts up to 50 retreats a year Credit: photo: Broughton Sanctuary
Paris Ackrill, Tempest’s partner and sanctuary co-creator Credit: photo: Broughton Sanctuary
LATEST NEWS
Rugby legend Jonny Wilkinson joins the speaker lineup at the HCM Summit to share insights into his journey to health and wellbeing
Rugby legend, Jonny Wilkinson has been announced as a keynote speakers for the HCM Summit on 24 October in London.
Woodland Spa to double footprint with £16m revamp, set to complete in August
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
Therme creating ‘natural-healing urban oasis’ in South Korea, eyes further locations in Asia and US
Global wellbeing organisation Therme Group is on a mission to make wellness accessible to all and is expanding globally, bringing its social spas to the US, Canada, the UK and now South Korea.
Prime IV Hydration & Wellness unveils Nashville location amid plans for 97 new franchise spas this year
Nutrient vitamin IV therapy franchise, Prime IV Hydration & Wellness, is accelerating its expansion across the US, having recently launched its third location in Nashville's Green Hills area.
Third Space is on a roll with the second of three 2024 club launches
Third Space is celebrating the launch of its 11th club in London at the historic Battersea Power Station development.
SwellSpa taps AI to deliver nature-based sound therapy for spa treatment rooms
Sound wellness company Swell has launched AI-generated music solutions for spas and hotels, scientifically proven to improve wellbeing.
Elaine Jobson, CEO of Jetts, publishes high performance management book
Happy staff make more profitable businesses is the message of Jetts CEO, Elaine Jobson’s new book High Performance through Happy People.
Restorative wellness retreat opens at Grand Hotel Son Net in foothills of Mallorca’s Tramuntana mountain region
Grand Hotel Son Net – a stylish, art-filled Mallorcan boutique hotel – has launched a brand-new spa and wellness area, after reopening in 2023.
GWI publishes Wellness Policy Toolkit to help address global mental health crisis
The Global Wellness Institute (GWI) has released a new report emphasising the critical role of mental wellness in supporting overall mental health.
Submersive's psychedelic bathhouse concept fusing wellness, art and tech to arrive in 2026
In 2026, the traditional bathhouse experience will get a futuristic twist with the arrival of Submersive – an innovative concept combining classical spa therapies with art, AI technology and multimedia effects.
Fountain Life to operate Sbe's flagship 'six-star longevity centre' opening in LA later this year
Lifestyle hospitality company Sbe is branching into longevity and wellness with a new brand of properties – the first of which will open in LA’s Century Plaza development by the end of 2024.
Walking 10,000 steps daily confirmed to reduce health risks of inactivity, say Australian scientists
A new study by the University of Sydney is one of the first to objectively measure whether daily steps can offset the health risks of sedentary behaviour.
+ More news   
 
FEATURED SUPPLIERS

Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myrtha Wellness

Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS