photo: WildCrafted Photography
Are hot springs experiencing a renaissance in America?
Hot springs have been central to healing around the world for thousands of years. As Americans, we’ve witnessed how our overstimulated, overprocessed and short-cuts-to-health culture has affected our lives. The simple and direct impact that soaking your body in natural thermal mineral water has on relaxation, health and sleep is undeniable.
We recognise that hot springs destinations in the US are barely scratching the surface of how they can aid the health and wellbeing of our communities. They give everyone an opportunity to care for themselves in an easy and approachable way. At the same time, we get to connect with others and escape our hectic lives. It’s a healthy dose of nature that we all need.
Who visits your properties?
Our customers are diverse, but we’ve seen the greatest growth among guests who are looking to unplug from their busy lives and who prioritise health and wellbeing. These customers range in age from 25 to over 65, and we’ve seen growth in all age segments, including families with young children. More than 80 per cent of our visitors travel from over 200 miles away.
What’s your development philosophy?
At both properties, we’ve created well-rounded offerings that complement our thermal waters in four key areas: physical and mental revitalisation, nutrition, sleep and physical activity. Our environments allow people to rest, recover and leave feeling recharged. To accomplish this, we built F&B offerings in Pagosa and added wellness professionals who could create exceptional programming such as guided cold-plunging, mud bathing, guided hikes and dozens of wellbeing classes.
What are you most proud of?
The team that’s driving these resorts. From the beginning, we’ve focused on our employee wellbeing. It’s only by putting our team first that we’ve seen remarkable growth in guest satisfaction and are considered a top hot springs destination.
Why do you have a VP of wellness as well as a medical director?
It’s very important to us that we create real, science-backed services and avoid the well-washing that we see all too often. So it was paramount that our team consisted of passionate and experienced professionals in the fields of nutrition, exercise physiology and massage therapy, as well as a medical doctor who could oversee our programming to ensure it was efficacious and comprehensive.
What are your future plans?
We’re currently focused on creating excellent experiences at our two resorts, but given the strength of our team, if the right opportunity presents itself, we will not hesitate to pursue new opportunities.
Hot springs in the US are barely
scratching the surface of how
they can aid our communities