Dunn is launching an affordable spa consultancy programme in November / photo: samantha Dunn
A first-of-its-kind DIY consultancy programme to help entrepreneurs make the leap into the wellness world will launch in November.
WellBusiness Builder’s Academy has been created by Samantha Dunn, who’s been a spa consultant for nearly 25 years, working on famous brands such as Kamalaya and Chiva-Som.
Affordable consulting Dunn, who’s based in Sydney and was chair of the Australian Wellness Association until recently, has devised the programme to take entrepreneurs through the steps she takes as a professional consultant. These include phase one of a project, comprising market study, concept development, business planning and feasibility, as well as phase two, which covers implementation and pre-opening. “Participants will effectively have their entire business mapped out,” she says.
WellBusiness Builder’s Academy is split into 12 modules delivered via online videos with downloadable transcripts and supported by weekly live sessions and a one-to-one mentoring slot per section. Customisable templates, worksheets and access to support calls will also be available.
The basic package will cost US$4,900 (€4,498, £8,856) and can be completed over 12 months. In comparison, Dunn estimates that a professional spa consultant could charge anything from US$20,000-US$60,000 (€17,927-€55,080, £15,740-£47,216) for a phase one scope and much more for pre-opening services.
Encouraging entrepreneurs “We’re not aiming to replace professional consultants,” says Dunn. “There’s no substitution for years of hands-on experience.
“We intend to expand the entrepreneur pool by providing a solution to those who wouldn’t normally engage a consultant in the first place.
“They’re typically people who have a dream and deep desire to make an impact. They’ve often been through a crisis and/or had their own lives transformed through wellness and now want to bring that experience to others. However, they’re usually working on a shoestring budget and are put off by not knowing where to start.”
Dunn will trial the offering at an in-person boot camp at Bali’s Adiwana Bisma resort in October. The five-day event, limited to 12 entrepreneurs, will provide immediate feedback on the content before the official launch of the programme on Dunn’s website, www.thewellnessmakers.com, in November.
She’ll also be running a two-day consultant training camp on top of this, with a view to building up an A-team to support the potential new industry arrivals.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2024 issue 3
Editor's letter: At a crossroads
As the UK prepares to host this year's Global Wellness Summit, fresh research shows its wellness industry must address a number of issues if it's to maintain levels of unprecedented growth
Spa People: Charlotte Church
The Welsh singer talks about how growing up in the media spotlight has influenced The Dreaming, her healing retreat business
Spa People: Julia Bradbury
Leading a series of Walk Yourself Happy retreats based on her best-selling book and years of TV presenting
Spa People: Samantha Dunn
Shaking up the industry with her new, affordable DIY consultancy programme for entrepreneurs
News report: Big spenders
Finn Partners’ latest research shows how China’s high-net-worth women are redefining luxury travel
News report: Step back in time
Two new GWI reports analyse the growth of the global spa and hot springs markets over the past 10 to 15 years
Interview: Dillip Rajakarier
Following a 450 per cent increase in core revenues, Minor Hotels is planning 200 more properties. Megan Whitby sits down with its CEO
New opening: Kintsugi Space
Patrizia Bortolin talks to Lisa Starr about creating a transformative women-only sanctuary in Abu Dhabi
Research: To inform and inspire
The UK Spa Association has conducted its first survey of spa businesses in the country for 18 years. GM Bobby Griffiths unveils the numbers
Research: From wellness to wellbeing
A new study uncovers four wellness consumer market segments ripe for innovation. WELLSurvey co-author Kevin Kelly reveals the findings in a Spa Business exclusive
First person: To the source
Jane Kitchen takes to the sulphurous waters of Terme di Saturnia in Italy and shares details about its exciting upcoming sister site in Milan
Promotion: L'OCCITANE en Provence – the art of recovery
With an approach to wellbeing that’s both holistic and grounded in science, the latest massage from L’OCCITANE en Provence promises to have a powerfully-beneficial effect on customers, both in the spa and at home
New opening: Surrenne at The Emory
The £15k memberships at this wellness club in London sold out in just weeks. Creator Inge Theron tells us why
First person: Playful wellness
A Stella McCartney facial and Tracy Anderson studio are just two USPs Megan Whitby finds at Surrenne
Promotion: TechnoAlpin – naturally cool design
TechnoAlpin’s snow technology is not only an effective way to introduce gentle cold therapy into the spa environment, it’s also a powerful biophilic design element that can bring the wonder of nature indoors
Promotion: Biologique Recherche – potent partnership
A new anti-senescence serum from Biologique Recherche offers transformative results and raises the bar in anti-ageing skincare when combined with its iconic collagen formula
Promotion: Comfort Zone – A longer life for skin
Created to combat the visible signs of ageing, Comfort Zone’s latest range revamp is based on the company’s pioneering research into cutaneous cellular longevity
Promotion: G.M. COLLIN – Clinical excellence in skincare
With laboratories based in Montreal, G.M. Collin’s highly researched derma-corrective treatments have been helping skincare professionals deliver exceptional and exclusive results worldwide for many decades. We talk to VP Myriam Sayer
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
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Dunn is launching an affordable spa consultancy programme in November / photo: samantha Dunn
A first-of-its-kind DIY consultancy programme to help entrepreneurs make the leap into the wellness world will launch in November.
WellBusiness Builder’s Academy has been created by Samantha Dunn, who’s been a spa consultant for nearly 25 years, working on famous brands such as Kamalaya and Chiva-Som.
Affordable consulting Dunn, who’s based in Sydney and was chair of the Australian Wellness Association until recently, has devised the programme to take entrepreneurs through the steps she takes as a professional consultant. These include phase one of a project, comprising market study, concept development, business planning and feasibility, as well as phase two, which covers implementation and pre-opening. “Participants will effectively have their entire business mapped out,” she says.
WellBusiness Builder’s Academy is split into 12 modules delivered via online videos with downloadable transcripts and supported by weekly live sessions and a one-to-one mentoring slot per section. Customisable templates, worksheets and access to support calls will also be available.
The basic package will cost US$4,900 (€4,498, £8,856) and can be completed over 12 months. In comparison, Dunn estimates that a professional spa consultant could charge anything from US$20,000-US$60,000 (€17,927-€55,080, £15,740-£47,216) for a phase one scope and much more for pre-opening services.
Encouraging entrepreneurs “We’re not aiming to replace professional consultants,” says Dunn. “There’s no substitution for years of hands-on experience.
“We intend to expand the entrepreneur pool by providing a solution to those who wouldn’t normally engage a consultant in the first place.
“They’re typically people who have a dream and deep desire to make an impact. They’ve often been through a crisis and/or had their own lives transformed through wellness and now want to bring that experience to others. However, they’re usually working on a shoestring budget and are put off by not knowing where to start.”
Dunn will trial the offering at an in-person boot camp at Bali’s Adiwana Bisma resort in October. The five-day event, limited to 12 entrepreneurs, will provide immediate feedback on the content before the official launch of the programme on Dunn’s website, www.thewellnessmakers.com, in November.
She’ll also be running a two-day consultant training camp on top of this, with a view to building up an A-team to support the potential new industry arrivals.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2024 issue 3
Editor's letter: At a crossroads
As the UK prepares to host this year's Global Wellness Summit, fresh research shows its wellness industry must address a number of issues if it's to maintain levels of unprecedented growth
Spa People: Charlotte Church
The Welsh singer talks about how growing up in the media spotlight has influenced The Dreaming, her healing retreat business
Spa People: Julia Bradbury
Leading a series of Walk Yourself Happy retreats based on her best-selling book and years of TV presenting
Spa People: Samantha Dunn
Shaking up the industry with her new, affordable DIY consultancy programme for entrepreneurs
News report: Big spenders
Finn Partners’ latest research shows how China’s high-net-worth women are redefining luxury travel
News report: Step back in time
Two new GWI reports analyse the growth of the global spa and hot springs markets over the past 10 to 15 years
Interview: Dillip Rajakarier
Following a 450 per cent increase in core revenues, Minor Hotels is planning 200 more properties. Megan Whitby sits down with its CEO
New opening: Kintsugi Space
Patrizia Bortolin talks to Lisa Starr about creating a transformative women-only sanctuary in Abu Dhabi
Research: To inform and inspire
The UK Spa Association has conducted its first survey of spa businesses in the country for 18 years. GM Bobby Griffiths unveils the numbers
Research: From wellness to wellbeing
A new study uncovers four wellness consumer market segments ripe for innovation. WELLSurvey co-author Kevin Kelly reveals the findings in a Spa Business exclusive
First person: To the source
Jane Kitchen takes to the sulphurous waters of Terme di Saturnia in Italy and shares details about its exciting upcoming sister site in Milan
Promotion: L'OCCITANE en Provence – the art of recovery
With an approach to wellbeing that’s both holistic and grounded in science, the latest massage from L’OCCITANE en Provence promises to have a powerfully-beneficial effect on customers, both in the spa and at home
New opening: Surrenne at The Emory
The £15k memberships at this wellness club in London sold out in just weeks. Creator Inge Theron tells us why
First person: Playful wellness
A Stella McCartney facial and Tracy Anderson studio are just two USPs Megan Whitby finds at Surrenne
Promotion: TechnoAlpin – naturally cool design
TechnoAlpin’s snow technology is not only an effective way to introduce gentle cold therapy into the spa environment, it’s also a powerful biophilic design element that can bring the wonder of nature indoors
Promotion: Biologique Recherche – potent partnership
A new anti-senescence serum from Biologique Recherche offers transformative results and raises the bar in anti-ageing skincare when combined with its iconic collagen formula
Promotion: Comfort Zone – A longer life for skin
Created to combat the visible signs of ageing, Comfort Zone’s latest range revamp is based on the company’s pioneering research into cutaneous cellular longevity
Promotion: G.M. COLLIN – Clinical excellence in skincare
With laboratories based in Montreal, G.M. Collin’s highly researched derma-corrective treatments have been helping skincare professionals deliver exceptional and exclusive results worldwide for many decades. We talk to VP Myriam Sayer
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers
COMPANY PROFILES
Subtle Energies With 30 years of clinical research, Subtle Energies is widely recognised for its
authentic wellness [more...]
