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Retirees of today are more active than ever / photo: www.shutterstock.com/Ground Picture
Retirees of today are living more active, healthy and dynamic lifestyles than ever before and are switched on culturally and technologically, yet many feel excluded.
The New Ageing Index 2024 – a survey of 1,000 people of all ages and classes by UK care company Home Instead – found that 35 per cent of respondents believe that being old is like being cancelled. This rises to 43 per cent of women over 75 and frequently leads to a sense of isolation and loneliness.
Despite being the fastest-growing cohort in society, 60 per cent of older people feel ignored by fashion brands, while 44 per cent said they’d love to wear more stylish clothes if they were marketed to them. They also feel culturally excluded, with more than half feeling that TV, cinema and music are rarely, if ever, aimed at them.
Lust for life The report showed that many older people are less anxious about ageing and open-minded about how to remain youthful. Eighty-nine per cent of those over 75 believe staying active is important, but 58 per cent feel they’re not encouraged to play sport. Sixty-six per cent believe diet and exercise will slow ageing, while 47 per cent are open to taking medication.
The lust for life continues as 42 per cent of the over-75s said they’d be happy to start dating if they found themselves alone and 61 per cent said they want to stay sexually active.
Wake-up call Martin Jones, Home Instead CEO, says: “The image we may have of retirees whose horizons have shrunk to just a bit of daytime TV and a cup of tea simply doesn’t stand up to scrutiny. We urgently need to challenge how older people are both perceived and treated.
“It should be a wake-up call for businesses to provide better and more innovative services and opportunities for older consumers and older employees – and those that don’t heed it are missing out on potentially enormous revenue streams.”
Interview: Dean Kowarski
Virgin Active is transforming its gym business with 230 sites and 1.2 million members into a social wellness brand. The CEO reveals more details to Liz Terry
First person: Steamy situation
Cassandra Cavanah is moved to tears (and also a little nervous) as she joins hundreds of near-naked heat enthusiasts at this year's Aufguss World Championships
Promotion: TechnoAlpin: In touch
Sara Brenninger talks
to wellness expert
Alina Hernandez
about the power of
real snow to create
immersive touchless
wellness experiences
Interview: Fabian Dolman
How can operators make a successful business out of aufguss programmes? Thermen Resort's CEO gives some tips
Sponsored: Best of both
Alina Hernandez, Gharieni Group advisory board member, explains how Metawell – its portfolio of tech-forward mind/body technologies – is right on time for the next era of wellness
Sponsored: Elevate your business with EGYM
Transform your business with fully connected, personalised and data-powered solutions that drive results
for members, trainers and businesses
Sponsored: Outstanding in its field
RKF Luxury Linen has had a stellar year in 2024, hitting new standards of excellence with a raft of certifications
Promotion: Rest and repeat
Starpool is drawing on science, innovation and equilibrium to offer the industry’s leading recovery solutions
Sponsored: Iyashi Dôme's Oteire
Modern consumers demand solutions that blend cutting-edge technology with proven results, and Iyashi Dôme is rising to the challenge by redefining industry standards
First person: Sparkling Water
Mary Bemis is one of the first to visit the stunning new Sacred River Spa at Four Seasons Bali at Sayan
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
Retirees of today are more active than ever / photo: www.shutterstock.com/Ground Picture
Retirees of today are living more active, healthy and dynamic lifestyles than ever before and are switched on culturally and technologically, yet many feel excluded.
The New Ageing Index 2024 – a survey of 1,000 people of all ages and classes by UK care company Home Instead – found that 35 per cent of respondents believe that being old is like being cancelled. This rises to 43 per cent of women over 75 and frequently leads to a sense of isolation and loneliness.
Despite being the fastest-growing cohort in society, 60 per cent of older people feel ignored by fashion brands, while 44 per cent said they’d love to wear more stylish clothes if they were marketed to them. They also feel culturally excluded, with more than half feeling that TV, cinema and music are rarely, if ever, aimed at them.
Lust for life The report showed that many older people are less anxious about ageing and open-minded about how to remain youthful. Eighty-nine per cent of those over 75 believe staying active is important, but 58 per cent feel they’re not encouraged to play sport. Sixty-six per cent believe diet and exercise will slow ageing, while 47 per cent are open to taking medication.
The lust for life continues as 42 per cent of the over-75s said they’d be happy to start dating if they found themselves alone and 61 per cent said they want to stay sexually active.
Wake-up call Martin Jones, Home Instead CEO, says: “The image we may have of retirees whose horizons have shrunk to just a bit of daytime TV and a cup of tea simply doesn’t stand up to scrutiny. We urgently need to challenge how older people are both perceived and treated.
“It should be a wake-up call for businesses to provide better and more innovative services and opportunities for older consumers and older employees – and those that don’t heed it are missing out on potentially enormous revenue streams.”
Interview: Dean Kowarski
Virgin Active is transforming its gym business with 230 sites and 1.2 million members into a social wellness brand. The CEO reveals more details to Liz Terry
First person: Steamy situation
Cassandra Cavanah is moved to tears (and also a little nervous) as she joins hundreds of near-naked heat enthusiasts at this year's Aufguss World Championships
Promotion: TechnoAlpin: In touch
Sara Brenninger talks
to wellness expert
Alina Hernandez
about the power of
real snow to create
immersive touchless
wellness experiences
Interview: Fabian Dolman
How can operators make a successful business out of aufguss programmes? Thermen Resort's CEO gives some tips
Sponsored: Best of both
Alina Hernandez, Gharieni Group advisory board member, explains how Metawell – its portfolio of tech-forward mind/body technologies – is right on time for the next era of wellness
Sponsored: Elevate your business with EGYM
Transform your business with fully connected, personalised and data-powered solutions that drive results
for members, trainers and businesses
Sponsored: Outstanding in its field
RKF Luxury Linen has had a stellar year in 2024, hitting new standards of excellence with a raft of certifications
Promotion: Rest and repeat
Starpool is drawing on science, innovation and equilibrium to offer the industry’s leading recovery solutions
Sponsored: Iyashi Dôme's Oteire
Modern consumers demand solutions that blend cutting-edge technology with proven results, and Iyashi Dôme is rising to the challenge by redefining industry standards
First person: Sparkling Water
Mary Bemis is one of the first to visit the stunning new Sacred River Spa at Four Seasons Bali at Sayan
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
